Siheyuan: Returning to 61 to collect waste

July is not only the college entrance examination season, but also the graduation season. Ye Chuan, Ma Jianshe and others have tried their best to attract many college graduates to join with high salaries. Today's college students are called the pride of heaven. After graduation, most of them will be assigned to state-owned enterprises. Many people start as managers as soon as they start working. Therefore, they generally look down on companies like Huade Electronics Factory.

This brought a lot of difficulties to Ye Chuan's recruitment. No matter how he persuaded, it was ineffective. He had to rely on increasing salaries to attract talents. The advantage of a stable job is stability, but there is also the problem of low salary. Even college graduates can only get 40 to 50 yuan a month.

Ye Chuan directly raised the salary several times, using a monthly salary of 300 yuan to poach graduates. This move was quite tempting, and many people chose to join Huade Electronics Factory for the high salary, including many outstanding graduates from famous universities. Ye Chuan also opened up a special area in the industrial park and established the Huade Technology R&D Center, where more than graduates from different universities were arranged.

The first task that Ye Chuan assigned to the technical research and development center was to develop refrigerators. The warehouse already had an advanced refrigerator production line, which was more advanced than the existing state-owned enterprise factory equipment. Once Huade Electronics Factory entered the refrigerator industry, it would become a leading refrigerator manufacturer in China.

After receiving the task, the R&D center completed the project and submitted the report in less than three days. However, when Ye Chuan arrived at the R&D center, facing a team of hundreds of technicians and graduates, he was rarely furious.

He pointed at the sign and shouted, "You are the R&D center! What does R&D mean? Research and invention are called R&D! Ma Jianshe, Yuan Guowei, come and see what this is? What is the difference between the refrigerators you develop and those produced by other factories?"

Ma Jianshe said aggrievedly: "Director Ye, don't all refrigerators look like this?"

After listening to Ma Jianshe's explanation, Ye Chuan became even angrier.

He slammed a pile of documents on the table and said in a louder voice: "The products produced by the state-owned refrigerator factory are subsidized by the state. They pursue market coverage and policy support and don't care about how much profit they make. But what about us?"

"We are a ** factory. Our goal is profit, market and good reputation. If we produce the same products as them but at a higher price, why would customers choose our products?"

Everyone gradually understood that Ye Chuan's anger came from this, but they also felt helpless. The refrigerator market has always been like this, and dozens of state-owned enterprises are almost all manufacturing similar "727" refrigerators.

Seeing his subordinates' puzzled expressions, Ye Chuan continued, "Because we are a ** factory, we must create products that are different from others and win market position through our own innovation, otherwise we can only barely survive in the competition."

"To work in industry, you must have a different mindset. Everything should be done from the user's perspective! Let me ask you, when using a refrigerator, what problems do you notice? If you are responsible for the design, how can you improve these problems? Only by designing and developing in this way can we produce products that meet customer needs! Instead of standing still!"

"For example, other people's refrigerators have two doors, but we can make a refrigerator with three doors, which can be called an innovation. Or designing a dedicated space to store eggs or drinks is also an innovation! Don't be afraid of failure. With creativity, we can discuss improvements together. Only with innovative ideas can our brand be vital!"

After listening to Ye Chuan's words, the people present seemed to have suddenly opened a new window of cognition, especially the young people who had just entered the workplace, who felt a great resonance in their hearts.

In this era, college graduates were still rare treasures, not as common as they were later. Young people trained in the education system generally had excellent comprehensive qualities.

Although Ye Chuan's words cannot be equated to ten years of learning experience, they have indeed broadened the thinking path for these young people.

When he finished the conversation and left the research and development center, everyone was full of motivation and was thinking hard about how to innovate the refrigerator from the perspective of user use.

As the leader of the technical department, Yuan Guowei had doubts about the original intention of establishing the R&D center and felt that such investment was costly.

In the R&D center, even the lowest-level researcher needs a monthly salary of 280 yuan, and the salary of senior R&D staff can even reach 5 or 600 yuan. He believes that such expenses are undoubtedly a waste.

But he is an employee of the company, all he can do is to follow the instructions diligently. On the contrary, Li Hui Kuizi fully agrees with Ye Chuan's idea of ​​setting up a research and development center.

In the technological enterprises of that island nation, every company has its own independent research institute. Some large companies have thousands of R&D personnel and need to invest huge amounts of money every year to support these R&D projects.

Although sometimes huge investments may not produce immediate results, and even years of R&D investment cannot be quickly converted into actual benefits, in Li Huikuizi's opinion, only through continuous technological innovation can a company become an evergreen in the industry.

Ye Chuan, who came from the future, naturally understood this better. He knew that the $5 million investment and the profits from electronic watches must be invested heavily in technology research and development. Only with sufficient technological accumulation could Huade Electronics have a brighter future.

Although the R&D team tried their best, they still couldn't add too many new functions to the refrigerator. When Ma Jianshe called to mention this, he seemed a little embarrassed. However, Ye Chuan didn't care about it. In his opinion, people's thinking in this era is too rigid, and even highly educated people rarely have the ability to innovate.

They generally believe that a refrigerator should have a green appearance, with the upper layer freezing and the lower layer preserving food. How can it be made like a TV?

In order to break the deadlock, Ye Chuan spent a whole day designing a blueprint and called a meeting of all R&D personnel the next day. "Dear colleagues, where do you think the problem lies? The problem lies in the way of thinking! Your thinking is too fixed and lacks innovation, so the project has come to a standstill."

The college students were not convinced. As the best students in their respective schools, they believed they were fully capable of completing the task and found it difficult to agree with Ye Chuan's accusations. "Director Ye, domestic and foreign manufacturers have already produced mature refrigerator products, which are already very perfect. How can we innovate? Should we add some unrealistic functions?" A young employee with a childish face asked loudly.

"Who asked you to add unrealistic functions? What I need is to enhance the user experience through a small improvement, or some design changes to make it more convenient to use." Ye Chuan didn't mind this kind of question and answered calmly.

His explanation made the people present fall into deep thought. They originally thought that successful research must achieve major breakthroughs and add many functions. Now listening to Ye Chuanyi's words, it seems that making some small changes is not a difficult task.

Then, Ye Chuan hung a large design drawing on the blackboard and continued to explain: "Think about your refrigerator. Wouldn't it be more practical if the internal space was larger? The door shelves of current refrigerators can hold drinks, beer and bottled condiments, but the shelves are sometimes too small, leaving more bottles with nowhere to put. If the shelves can be extended, can this problem be solved well?"

Everyone's eyes suddenly lit up. Yes, why didn't they think of this before? All they had to do was design the shelf on the refrigerator door to be retractable. When there were few bottles and jars, they could be placed normally, and when there were many bottles and jars, they could be extended to fit more bottles and jars.

This is just a small design change that does not involve complex technical changes, but it greatly improves user convenience and satisfaction.

Ye Chuan continued, "The fresh-keeping room of an ordinary refrigerator has two layers of fixed glass partitions, which sometimes waste a lot of space. We can add an extra partition in the design, and this glass partition can be freely adjusted. In this way, the space in the fresh-keeping room can be used more reasonably and more things can be placed."

"In addition, we can also make some small accessories to give to customers, such as popsicle molds for summer or ice trays for making ice cubes. Although these gadgets are not valuable, they can greatly facilitate customers' use!"

"You may know that I used to be the director of a commercial department. What you may not know is why I was able to turn an ordinary supply and marketing cooperative into a national leader in commerce. In fact, it is very simple. It relies on high-quality service and innovation."

"All the supply and marketing cooperatives and department stores in China are similar. I just divided them into different functional areas, stimulated customers' curiosity, and put a lot of effort into service. These small changes have promoted the development of the national retail industry."

"The principles of designing a refrigerator and managing a business are the same. The key is whether you really want to do it. Now that China has implemented reform and opening up, buyers will have the final say in the future market. The era of sellers dominating is history."

"You may not believe it, but in less than ten years, most state-owned factories will be eliminated and replaced by more and more private factories! The success of an enterprise lies in technological innovation and high-quality services, rather than leaving the products alone after they are produced."

Ye Chuan's words were so powerful that everyone was stunned. Even Ma Jianshe and Yuan Guowei, who had always followed him, were dumbfounded. Could it be that so many state-owned factories would be eliminated? What would happen to the workers and the factories?

"Is it impossible to realize the points I just mentioned? In fact, it is very simple. Just a slight modification on the production drawing can greatly improve the user experience."

"I have a question: If two refrigerators are of similar price, even if ours is a few dozen dollars more expensive, but has more space and more practical functions, which one would you choose?"

Everyone fell into deep thought and compared the two. The purpose of buying a refrigerator is to improve the quality of life. If they can choose, they would rather spend a few dozen dollars more to buy a more convenient and user-friendly product.