Taming beasts starts with understanding bird language

Gu Chan didn't care either, she just looked at the old fox with a sly smile.

Lin Yan frowned and said, "Lord Chan, why do you always look at me and smile like this?"

"I'm laughing at the Fifth Prince. He clearly wants to see me, but he always sends people like you over. It seems that he is a very face-conscious person." Gu Chan joked.

"Prince Chan, you know that the Fifth Prince is imprisoned in Wanhuang Garden and it is not easy for him to come out directly, so I have to come here to talk to you." Lin Yan said awkwardly.

Gu Chan nodded quietly and did not dwell on this issue any further.

Lin Yan turned to the point and said, "Lord Chan, let's not talk about official business today. I am here to discuss business with you in a private capacity. I hope you won't embarrass me."

"Okay, I will hand over the agency rights of Maozi to your Lin family. You will be responsible for sales, and we will split the profits 30% and 70%." Gu Chan said directly.

Lin Yan asked in doubt, "What does 70% split mean?"

"Of course I'll take 70% and you'll take 30%! I'll be in charge of brewing the Maozi and I'll also supply the wine. Your Lin family will only be responsible for selling it. I'll give you 30%, which is not unfair to you." Gu Chan said with his hands spread out.

"Okay then! Since Prince Chan has said so, I won't say much. The issue of the wine is resolved." Lin Yan didn't dare to say anything nonsense and could only respond to whatever Gu Chan said.

Anyway, in a business like this, their Lin family's Tianya Liquor Store only makes profits and never loses money. And most importantly, the Maozi liquor brewed by Gu Chan has already become famous in Kyoto, so there is no need to worry about sales.

Zuo Xin was sitting on the side. Seeing that the two had already reached an agreement, she asked cautiously, "Husband, Master Lin, since you have already agreed to cooperate, have you discussed the price of the thatch?"

"Third Madam, the pricing still needs to be determined by Prince Chan. After all, he brews the wine, and he is the only one who knows the specific cost." Lin Yan said.

Zuo Xin looked at Gu Chan, "Husband, how much do you want to pay for a jar of Maozi?"

"Master Lin, how much do you usually charge for a jar of the fine wine at your Tianya Liquor Store?" Gu Chan asked.

"According to the unit price in our Kyoto, the price of fine wine is generally between five and twenty taels of silver. Relatively speaking, the price is still quite high. And judging from the quality of the Maozi wine brewed by Prince Chan, I think the price of a jar of this wine should be set at more than twenty taels of silver." Lin Yan said cautiously.

Gu Chan suddenly grinned and said, "Then I'll charge fifteen taels of silver for a jar of this wine."

"Ah? Prince Chan, you absolutely can't do that! Please set the price higher." Lin Yan was frightened and requested quickly.

You know, the Maozi brewed by Gu Chan is superior to all kinds of Kyoto wines in terms of quality, taste, and color. If she doesn't price this wine higher, once it is put on the market at a price of fifteen taels, all other wines will inevitably suffer a huge blow.

When everyone spends money on Maozi liquor, how will other liquors be sold?

Tianya Liquor Store would never dare to accept Gu Chan's behavior of disrupting the market, otherwise not only their own wine would be affected, but even their peers would become their enemies.

Zuo Xin also advised, "Husband, if you do this, you will disrupt the Kyoto wine market. You must not set such a low price."

"It's none of my business. All I want now is to be close to the people and seize the market. I don't need to go for the high-end route. If you're worried about disturbing the market, you can use hunger marketing." Gu Chan said with a smile.

"Hunger marketing? What... does this mean?" Lin Yan was confused!

This was the first time he had heard this word.

Zuo Xin also stared at Gu Chan with wide eyes, quite confused.

Gu Chan explained, "Everyone knows that my wine is good. With such an affordable price, the first wave will definitely sell out, and I will definitely be out of stock by then. If everyone wants to buy the second wave, I will open up pre-sale quotas for everyone to grab. Those who get it will wait for delivery, and those who can't will have to buy other wines, or buy from those who have already bought it at a high price."

"Oh! I understand. Although my husband's doing this has lowered the price of the wine, in fact, while building up its reputation, he can also find ways to increase the unit price of the wine. This can be regarded as a top strategy for selling wine!" Zuo Xin said with relief.

As she said this, the look in her eyes when she looked at Gu Chan was filled with admiration.

Lin Yan also praised, "Prince Chan is indeed a genius in business. He can come up with such a top marketing strategy. I am convinced."

"Don't flatter me. I learned all this from a top business tycoon in my hometown. I'm borrowing his strategies to do business." Gu Chan said modestly.

"Prince Chan, I wonder what the name of this big man is? Could you introduce him to me?" Lin Yan said.

"No, that won't work. You can't see this big boss just because you want to." Gu Chan refused directly.

Lin Yan said with a disappointed look on his face, "If that's the case, then forget it!"

"Lord Lin, it's settled then. You just handle this matter as I say. The first batch will sell 100 jars of Maozi, priced at 15 taels of silver. The second batch will open up pre-sale quotas for 200 jars. Let everyone go to your Tianya Liquor Store to pay and grab a quota, and then let them wait for delivery." Gu Chan waved her hand and said.

"Yes, Prince Chan, I will take my leave first." Lin Yan stood up and bowed respectfully.

After saying that, he left immediately and went back to Tianya Liquor Store to handle the matter according to Gu Chan's instructions.

Gu Chan took Zuo Xin to the backyard and continued to lead the servants to brew Maozi wine.

That afternoon, the news that Maozi liquor was being sold at Tianya Liquor Store in Kyoto at 15 taels per jar spread throughout Kyoto.

As Gu Chan expected, with the publicity after everyone came to taste the wine on the wedding night, the first batch of 100 jars of wine were quickly sold out.

The next morning, the second batch of 200 pre-sale spots were all snapped up. Many people who failed to get a spot even gathered outside Tianya Liquor Store and started making a scene.

Seeing how heated the scene was, Lin Jun and his son Lin Tian had no choice but to come out to put out the fire. They took out all the good wines from their own wine shop and sold them at a reduced price of two taels of silver per jar in order to calm everyone's anger.

In this way, everyone's anger dissipated a little. At the same time, the popularity of Maozi liquor also boosted the sales of other liquors in Tianya Liquor Store. The Lin family and Gu Chan unexpectedly ushered in a win-win situation.

Gu Chan's hunger marketing strategy soon spread throughout the entire Kyoto business community. For a time, many officials, businessmen and wealthy people in Kyoto admired Gu Chan and thought she was a business genius.

Naturally, this news quickly spread to Wanhuang Garden, and the princes and princesses imprisoned there also began to pay attention to Gu Chan.