Quick Wear: Heaven Always Favors Me
Chapter 99: Entertainment Circle Girl Group C Position 33
Mu's turnover reached a new high this year, and Jiang Yao was also very busy.
The success in the medical industry has made many senior executives of the Mu Group want to go a step further and grab a bigger piece of the pie.
But Jiang Yao refused. It was enough for her to get a piece of the pie in the medical industry. If she went deeper into it, she would undoubtedly suffer losses.
After all, as a public service, medical care is better controlled by the state.
After all, the purpose of business is to make money, not to do charity.
Jiang Yao suggested focusing on the luxury goods market, which was a vacant industry in Huaguo. Although Huaguo also had companies running the business, they were ultimately unable to squeeze into the large international luxury goods market.
"The sales of new products launched by the Western European luxury brand Leona in recent years have been unsatisfactory, and Leona's top management is also interested in selling its shares." Jiang Yao opened and played the prepared materials, which showed Leona's sales over the years and the luxury goods it had launched.
Leona's luxury goods are very stylish, and their sales are indeed quite good. Several of their luxury goods have even been seen on international catwalks. However, because they are all handmade, the cost is much higher than that of other luxury brands, so the net profit is not high.
Someone raised a question: "But our Mu Group has never been involved in the luxury goods industry before. But from this example, the Leona brand can't bring us much profit at all. I think this plan is still very risky."
Jiang Yao was not surprised that someone raised an objection. She smiled and said, "Yes, I have thought about this issue before, but now our domestic luxury goods market is extremely huge. If we can take it down in one fell swoop, we will definitely be able to occupy the majority."
Seeing that all the senior executives were silent, Jiang Yao raised her hand and opened the next picture. The picture showed the amount of money Huaguo spent on luxury goods. The amount was almost equal to a quarter of the annual revenue of the Mu Group.
"If we eat a portion of this cake first, then as long as nothing goes wrong, we can make enough money in this market and squeeze into the international high-end luxury market." When Jiang Yao talked about this topic, her eyes sparkled and she pressed the remote control again, "So we have to use traffic."
“We need to move away from the overly costly production of luxury goods and adopt a market assembly line.”
"Replacing manual labor with industry is the significance of the Industrial Revolution and the significance of the development of modern science and technology."
"Luxury goods are expensive because they are rare, so we satisfy them..."
Jiang Yao then used detailed data to prove the feasibility of this plan, and gave examples of the situation in Huaguo, and made the most suitable decision to cope with the Huaguo market.
All the top executives of the Mu Group fell silent. They were evaluating whether Jiang Yao's plan could work and whether they should take the risk to enter the luxury goods industry.
At this time, a shareholder asked:
"As you know, in our country, no matter what product it is, it requires a lot of traffic support, but luxury goods are too expensive and are not a good choice for most audiences."
"Yes, so I prepared a second plan for this." Jiang Yao pressed the remote control.
"What do you mean?" others were puzzled.
"What if luxury goods could be bought at an affordable price?" Jiang Yao smiled.
"We give up the high prices of luxury goods and adopt hunger marketing, with limited quantities and limited styles at affordable prices. But we just need to make the brand stand out and let everyone know that it is a luxury product."
"If we succeed, this will not only be a quarter of the annual revenue of the Mu Group, but it is very likely that we will be able to reach the annual revenue of the Mu Group in just a few months." Jiang Yao painted a big picture, but also explained the pros and cons of this plan to the shareholders, "Of course, this plan still has risks..."
She looked at the suddenly quiet senior management and smiled: "The risk is that this plan will not be passed."
The atmosphere suddenly became relaxed, and Jiang Yao directly showed all the preparations he had made in recent days.
Afterwards, the secretary distributed the plan.
As the shareholders flipped through the business plan, their expressions became more and more excited and enthusiastic, and finally they all agreed to Jiang Yao's plan with beaming faces.
"Then I would like to ask, does this have a lot to do with luxury goods? They are obviously affordable clothes, but they are labeled as luxury goods?" a shareholder asked.
"If you want to create a luxury product, money is indispensable." Jiang Yao explained, "These clothes are all made by the designer himself, so they should be in the category of light luxury. We will further classify these clothes and gradually establish the reputation of the Mu Group."
"The profits that the demographic dividend and affordable clothing can bring are immeasurable. If you don't believe it, then just wait until the May 18th Shopping Festival in two months to see the answer." Jiang Yao looked around at everyone and spoke slowly.
"Compared to those small workshops, it is much easier for the Mu Group to enter the luxury goods industry. We have strong assets and extensive connections."
“If we wanted to, we could build the largest and fastest production line in the world.”
“By then, not just billions, but even tens of billions of dollars will automatically flow into our pockets.”
The last sentence made those senior executives who originally disagreed change sides.
No one has trouble with money.
Jiang Yao said that this was an extremely huge piece of pie that had not yet been occupied by anyone in the Flower Kingdom. If they hesitated, then this piece of pie would be eaten up by others, and it would be too late for them to regret it!
In the silence, Mu Chengye spoke: "Now, let's start voting on this plan. Please raise your hands if you agree."
As soon as he finished speaking, the shareholders quickly raised their hands.
Mu Chengye raised a faint smile, and then he was the first to applaud and said, "Okay, then this project proposal will be handed over to Jiang Yao to handle."
Jiang Yao bowed to express her gratitude to the top executives of the Mu Group. Her expression remained as calm and composed as ever, and she did not feel proud or arrogant at all because of her plan.
For her, these are all words of experience.
Jiang Yao, who has been working in the business world for a long time, has the sense of smell of a top hunter. He can quickly identify the components of a market and find the entry point into this market.
After the senior executives of the Mu Group left the meeting room, Mu Chengye looked at Jiang Yao. At this time, there was a hint of tenderness in his eyes. He asked, "Are you tired?"
Jiang Yao shook her head and said, "I'm not tired, this is what I should do."
Mu Chengye looked at Jiang Yao who was working on the project plan, coughed and said, "If you need a budget, go directly to the Finance Department."
Jiang Yao responded, and then said: "It's okay, father, the budget I calculated is just right."
Mu Chengye, who had never shown any warm fatherly love, saw Jiang Yao immersed in her work. For some reason, he suddenly felt a sense of desolation.
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