Full-time girlfriend: Why would you work when I am here?
134. YM, You and Me
Murong Xue wanted to create her own beauty brand. Although she only said one sentence, Song Pingqing had to seriously consider the design issues of the brand.
Let’s talk about the name first. In this era when publications like Yilin Reader are still quite popular, the name has to be in English.
Let’s start with English. It’s best not to make it too profound. If it’s too profound, consumers won’t be able to understand it.
Song Pingqing secretly sent a message to Murong Xue: "You and Me"
Murong Xue: “?”
Inappropriate translation: A simple question mark directly expresses Murong Xue's confusion and doubt about Song Pingqing's words.
Serious translation: What’s wrong with you?
Song Pingqing: "How about the brand name You and Me? It just so happens that this business is just you and me. You can also write it directly as YM, which will also look good on the packaging."
Murong Xue: “Fine.”
In this way, the brand name was decided, and it was chosen both hastily and seriously.
Song Pingqing smacked his lips.
What I mean is, based on the origin of the name of Heishui back then, the eldest lady actually dared to let her Song Pingqing come up with a brand name.
One really dares to give up, one really dares to start, and one really dares to use.
Well, anyway, this name sounds much more reliable than Blackwater.
It is not their turn to design the product. At most, Murong Xue will design the logo if she is in a good mood, and the rest will naturally be taken care of by the workers.
After all, such a huge sum of money has been spent, it can't be that there is not even anyone to do the work.
In less than half a month, the flower and fruit tea bags from the second production room were finally ready and delivered.
The packaging was very beautiful and novel. When Song Pingqing took it out to share with a few people, except for Shen Ci who designed the packaging and Murong Xue who never showed such emotions on her face, everyone else exclaimed "Wow".
Shen Ci is now focusing on his dream of becoming a criminal policeman, but his design level is really beyond reproach.
On the square outer packaging, the front is decorated with various colorful flower and fruit patterns, and on the back are tea farmers picking tea in the fields under the sun.
A very unique printing technology is used on the corners of the outer packaging, and the carefully selected flower and fruit raw materials are made into a coated relief, which is vividly presented on the outer packaging.
Shen Ci's painting skills are really good. When Song Pingqing saw the design draft, he was also surprised.
"Don't underestimate this packaging." Song Pingqing opened a box, just like a child showing off his new toy to everyone.
She opened the box, tore it along the printed dotted lines and folded it a few times. The outer packaging turned into a very beautiful storage box. She used double-sided tape to stick the torn part along the dotted lines and turned it into an additional decoration.
Wu Qiming was the one who was most receptive to such new things, and he immediately took one to play with.
Although Gu Zongnian was a bit eccentric, his family's business style was always pragmatic. He stared at the storage box in Song Pingqing's hand in amazement:
"Is it necessary to make a tea box so fancy? The cost of this box is not low."
"Only by being fancy can it attract attention and have a selling point." Song Pingqing grinned.
You can even hold an event called "One Hundred and One Ways to Play with Mixue Yuecha Fruit Tea Box", which will not only stir up popularity but also promote sales.
But it’s not easy to say this to Gu Zongnan.
Murong Xue looked at Song Pingqing's box, thoughtfully.
"This is the box that is meant by buying the casket and returning the pearl." Gu Zongnian curled his lips and reached for the tea bag on the table, "Let me make a cup and try it."
"Drink it." Song Pingqing grabbed a box and threw it at him, "I'll give you another one."
"Ouch!" Gu Zongnian reached out to catch it, but was hit by the corner of the outer packaging. He shook his hand in pain and grimaced, "Why is the quality of this thing so good?"
"Of course it can be used to deal with my disobedient brother." Song Pingqing answered casually and received a resentful look from Gu Zongnan.
Song Pingqing had no time to pay attention to him. She was busy making tea for Murong Xue. She tore open a tea bag, revealing the pink and green card at the other end of the tea bag's connecting cord and showed it to Murong Xue.
The small pink and green card is two centimeters long and one centimeter wide. On it is a very appropriate or non-mainstream quote. It was decided by Song Pingqing after he profiled the buyer group of Mixue Yuecha.
For example, the one I just took out and showed to Murong Xue, it says: I love you, no reason needed.
“Each note has something different on it, so people will look forward to opening the teabag.”
Murong Xue took a look and coldly said: "Marketing genius."
Song Pingqing raised his eyebrows and pointed at his head: "This is just the beginning. There are so many things in my head."
Pour the hot water into the cup, and the billowing hot steam will rise into the air with the fragrance of tea, making people feel lighter and more comfortable after smelling it.
"What is the price you plan to set?" Murong Xue looked at Song Pingqing while holding the cup.
"No hurry." Song Pingqing grinned, "Let me do some marketing first!"
Shen Ci, the real designer of this packaging, just watched silently from the side.
Wu Qiming had already made two tea bags and ran over to share them with him: "Try it and see how our new product tastes!"
"It has to be a perfect score." Shen Ci held the cup and nudged Wu Qiming's shoulder with his elbow. "What the three of us produce must be a masterpiece!"
Murong Xue looked at Song Pingqing, who was in high spirits and ready to do something big, curled the corners of her mouth, looked down at the clear tea in the cup, and gently touched the small card with the quotation printed on it with the index finger of her left hand.
This little fox looks cute and well-behaved, but he is actually very proud.
"Can YM's cosmetics also be packaged like this?" Murong Xue asked in a message.
"Not recommended. It's a bit out of place compared to other imported products." Song Pingqing replied immediately.
"Okay." Murong Xue seemed a little disappointed, but she was not obsessed with it.
"But for YM, I have other marketing plans."
After seeing this message, Murong Xue turned off the screen with great satisfaction.
After four rounds of flavor improvements, the tea bag was finally made into the final product before the summer vacation.
Song Pingqing did not plan to sell all of the first batch of tea bags. Instead, he took out a thousand boxes and placed them in Mixue Yuecha stores as a warm-up product for the anniversary celebration.
You can draw a prize every time you buy a drink. The first prize is a box of fruit tea or a box of scented tea bags, and the second to third prizes are small gifts that were not given away before.
Because of this event, the sales of lottery games in the convenience store outside the primary school gate are not high.
According to Chen Pu, customers from two stores bought more than a hundred drinks in order to win boxes of tea bags.
Song Pingqing was really shocked.
As expected, there is never a shortage of wealthy players working hard for limited prizes.
We quickly asked all stores to write on small blackboards overnight, stating that these products would be sold in unlimited quantities in the future. This prevented the farce from spreading further.
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