Siheyuan: Separate from the beginning and live with my sister
Chapter 200 Movie Promotion Month Activities
"So what did you mean by tapping me three times just now?"
"Have you heard of 'Laozi Shudaoshan'?"
"Laozi? Shudao Mountain? Is there such a mountain? How come I don't know about it?"
"There's a lot you don't know. Young people lack life experience."
The next day, the sky was clear.
As soon as Xu Damao and Yan Jiecheng got to work, they started to act according to He Lin's arrangement yesterday. The venue for the first movie was chosen near the steel rolling mill, which is a concentrated area of factories and mines and is close to the factory, so they can act quickly.
He Lin also found Wei Dalin, the head of the Propaganda Department, to coordinate the projection equipment and staffing, mainly by transferring Yu Haitang and some of the Propaganda Department's less busy staff over.
Originally, for the Propaganda Section staff who were used to a leisurely life, this kind of work of helping out in other departments was considered a chore. However, when they heard that they were going to the speed bicycle workshop that Director He was in charge of, several girls in the section immediately became interested and all clamored to join in.
Yu Haitang had no choice but to bring everyone over.
He Lin looked at the five or six little girls standing in a neat row and couldn't help but laugh. He asked them to help Yan Jiecheng prepare the stage equipment. These were all delicate girls, and they were borrowed to help. He couldn't let them do the hard work, right?
Well, having more people will also be beneficial. We can set up a booth next to the venue and let people who are interested in buying speed bicycles come to register. We can also give them some melon seeds and mung bean soup, which I think will attract some buyers.
Strike while the iron is hot, He Lin held the first movie promotion that evening.
Everything else went on as planned. The key difficulty lay in the on-site explanation by the tour guide. He Lin spent the whole afternoon communicating with Yu Haitang to revise the content of the explanation, and finally finalized the manuscript before leaving get off work.
The good thing is that Haitang has a good vocal condition, and now there is no requirement to speak without a script. She can just bring the script with her and give the complete explanation.
After familiarizing himself with the manuscript several times, Yu Haitang hesitated for a moment and said to He Lin:
"Brother Lin, I'd better not use the script. After all, we are explaining speed-changing bicycles. If I read it like a script, it will seem unreal."
"So you wrote down all the long manuscripts?"
"It's pretty close. This is a lecture, not a press release. As long as the main content is correct, that's fine."
He Lin stared at Yu Haitang, making the little girl feel embarrassed.
"Brother Lin, is there something on my face? Why are you looking at me like that?"
"You don't have any flowers on your face, but you are my flower."
He Lin didn't expect that Yu Haitang was so amazing. He could remember several pages of content just by reading it a few times. He could speak without a script and with the personal emotional touch of the narrator, it was of course more convincing.
At seven o'clock in the evening, the Steel Rolling Mill's Speed Bicycle Movie Promotion Month officially kicked off. He Lin also pulled Deputy Director Li over to fill the scene. After a brief opening speech, when the audience thought the movie was about to officially begin.
Five workers from the steel rolling mill made a stunning appearance riding brand new "Red Star A5" bikes, rode several circles in the area reserved in front of the screen, and finally parked all five bikes in front of the audience.
The leader is Li Yun from the technical department. Although she is only 10 or years old, she is also a veteran in the technical department of the steel rolling mill. She has nearly years of work experience and outstanding professional and technical capabilities.
After the vehicles were parked, Yu Haitang made a brilliant appearance as the tour guide and on-site host.
"Dear audience friends, first of all, welcome to the Red Star Steel Rolling Mill Speed Bike Movie Promotion Month. This is the first movie screening event. I am honored to be the host and share with you about speed-controlled bicycles. Now, please invite Comrade Li Yun from the Steel Rolling Mill's Technical Department to demonstrate the equipment."
Then Li Yun mainly demonstrated and explained the design indicators and specific functions of the speed gears. The audience on site looked at the novel things and became very interested.
People at that time were not like audiences in later generations who would change the channel as soon as they saw a commercial, and watching the equipment explanation of a speed-controlled bicycle seemed to be more interesting than watching a movie. After all, they had watched those old movies countless times.
Li Yun mainly talked about the content of speed gears, while He Lin focused on Yu Haitang's on-site explanation, which covered the entire process of speed-shifting bicycles from design to finalization and then to specific production.
He Lin has tried his best to choose a relatively new movie, but many people have still seen it. The main reason is that there are not many entertainment programs at this time, so everyone still watches it with gusto.
Xu Damao saw that the time was almost up, so he stopped the film when a suitable movie scene switched.
According to the prior arrangement, Yu Haitang walked slowly to the front desk and narrated the story of the speed bicycle in her beautiful voice.
Xu Damao started up another projector next to it, which was equipped with pre-made camera films. Although it could only switch between negatives of a few photos, it was novel enough, just like the PPT in later generations, and it complemented Yu Haitang's on-site explanation.
These photos were taken by people arranged by He Lin in the past. They were originally intended to be kept as souvenirs, but I didn't expect that they would come in handy now.
There are photos of leaders working together to study project establishment.
There are photos of the installation of assembly line machinery and equipment.
There are also photos of new employee orientation training.
The main feature is a full process and full experience, allowing the audience on site to have a personal experience.
Yu Haitang had completed most of her explanation and came to the key part arranged by He Lin.
"Compared with ordinary bicycles, the 'Red Star A6' produced by our factory has a 50% higher load capacity, 50% higher comfort, and a labor-saving index that is 100% higher than ordinary bicycles. All data are far ahead of the same industry. Please remember that the 'Red Star A6' of Red Star Steel Rolling Plant is far ahead."
Yu Haitang's voice is very attractive, and the content of the on-site explanation was carefully considered by He Lin. In addition, a large part of the audience on the scene were employees of the steel rolling mill. After hearing Yu Haitang's call, they responded one after another.
For a moment, the phrase “far ahead” resounded through the sky, bringing the entire publicity campaign to a climax.
He Lin lamented that there are no Internet and media platforms such as Tik Tok now. Otherwise, with this explanation that far surpassed all contemporary promotional methods, the "Red Star A6" might have become popular. Unfortunately, no matter how good the preparations are, the number of people who can experience it on the spot will always be small. It seems that starting from tomorrow, the number of promotions must be increased, and strive to carry out such promotions in different places every day.
The main content has been completed, and what remains is to select on-site audiences for a test ride. With Xu Damao and Yan Jiecheng coordinating on site, there shouldn't be any accidents.
He Lin went back with Yu Haitang without waiting for the movie to end.
"How's it going, Brother Lin? Did I perform well?"
"Not bad, not bad. You have a talent for direct sales."
"..."
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