I am doing well in the Siheyuan
Chapter 163: Only 1 dollar earned?
After more than a month, they also moved to the bustling area of Qianmen Street.
Although the rent has soared a lot, the advantage of the bustling flow of people is obvious.
Since Xu Damao hired a new chef, the shock caused by Sha Zhu's departure had long since subsided.
In the manager's office of the Fulong Restaurant, Qin Jingru and Xu Damao were studying the financial accounts of the restaurant during this period.
"Only one thousand dollars in revenue?!"
Although Qin Jingru had no formal education, she had a good grasp of basic numbers.
The restaurant receives a constant stream of customers every day, more than ever before, so why is its profit decreasing?
Thinking of this, Qin Jingru looked at Xu Damao with a hint of blame in her eyes.
"Don't look at me like that. The account books are clear. All dishes are discounted. The direct revenue is reduced by 30%. Add to that the 50% discount on drinks, rent and employee salaries. It's not easy to break even."
“This involves the restaurant’s business strategy, and you may not understand even if I tell you. Anyway, you can rest assured that I will take care of the restaurant.
Look at how many restaurants and hotels have opened around here, and several have already closed down. We are offering discounts to attract customers, and when the prices return to normal tomorrow, we will definitely make more money than before!"
After listening to Xu Damao's analysis, Qin Jingru's emotions gradually calmed down.
"I don't understand these business principles, but why did we move here? Wasn't the original place good? No one was competing with us for business."
"With your kind of thinking, you'll never make a fortune in this life.
Where in the city of Beijing is there no restaurant? New restaurants are popping up like mushrooms after rain. Our restaurant has been open for a while, so why are there more and more restaurants around us? This shows that this place is suitable for the development of the catering industry. "
"There are so many people here, and we were the first to establish a foothold here, and our decoration is not inferior to others. Before, everyone was sharing the cake, so it doesn't make sense that we can't even have a sip of soup now, is that right?"
"Hmm... that's true..."
However, the actual situation did not develop in the direction Xu Damao had imagined.
At noon the next day, the first day that Fulong Restaurant resumed its original prices, the number of customers dropped by 30%.
The revenue for the day was barely the same as during the discount period.
Xu Damao was stunned and couldn't figure out what the problem was. He could only hope for a lucky break and observe for a few days.
In just three days, the restaurant's customer flow dropped to half of its original level.
Daily income is just enough to maintain a loss-free state.
"Xu Damao, what's going on? We only earned 500 yuan in the whole day? After deducting the cost, it's only enough to pay the employees!"
When Xu Damao walked into the office, Qin Jingru took the report she had just received from the finance department and angrily threw it in front of him.
She still remembered Xu Damao's solemn promise a few days ago.
Xu Damao was seen sitting on the mahogany chair that he had purchased at a high price, and he ignored the report that Qin Jingru threw at him.
"Xu Damao, are you listening to me?"
"What's the hurry? If you want to know the reason, go and have a look next door. There's a new restaurant that's opened, and customers are lining up there!"
"Another one? Are you still not anxious? Those people would rather queue up across the street than come into our restaurant. There must be something wrong with the chef you hired!"
Qin Jingru was extremely anxious. She didn't want her hard-earned money to go to waste.
"Speak with conscience, Qin Jingru. If it weren't for the chef I hired, your restaurant would have collapsed long ago!"
Qin Jingru's words were irritating to Xu Damao, and he couldn't help but retort.
"I don't care. Most of the investment is my money. If you can't find a solution, then try to minimize the losses. I'll take the loss!"
When Xu Damao heard that Qin Jingru actually had the idea of withdrawing her investment, he also panicked.
He worked hard for several months and invested a lot of money to finally stabilize the restaurant. If he closed it down, not only would he lose all his money, but he would also become a laughing stock.
Thinking of this, Xu Damao no longer kept the topic in suspense.
"Want to know the reason? Okay, okay, I'll tell you. Is that not enough? We can go to their restaurant tomorrow and take a look. You'll understand after seeing it. If you can't innovate, you should be able to copy others, right?"
Xu Damao persuaded Qin Jingru to return to her seat.
"Okay, let's go and take a look together tomorrow. If you can't come up with a solution, I will withdraw my investment."
At noon the next day.
The two of them walked into the newly opened Zai Hui Building together.
"Welcome, is this your first time visiting our hotel?"
As soon as we entered the door, the receptionist in red cheongsam came forward to greet us warmly.
When Xu Damao saw the beautiful woman, he could hardly move forward and had to follow her closely.
Seeing that he was seduced by beauty as soon as he stepped over the threshold, Qin Jingru felt furious.
"Yes, this is our first visit!"
"Okay, everyone, please come this way. Our restaurant provides free side dishes and drinks to first-time guests. If you don't drink beer, you can switch to white wine or Arctic Ocean soda."
Xu Damao and Qin Jingru exchanged glances.
Yesterday he just glanced at the entrance of the restaurant and didn't expect that there were such tricks inside.
"Then, let's have a beer!"
"Okay, here's the menu."
After the waiter handed over the menu, he quickly poured them wine.
"Look at their service attitude. We should hire some beauties to attract customers at the door!"
"Forget about it. Don't think I don't know what you are up to. A decent restaurant wouldn't stand at the door and solicit customers!"
Qin Jingru glared at Xu Damao, and his thoughts were obvious to her.
"Hehe, I'm doing this entirely for the sake of our restaurant. What are you thinking? Look at the service. Eating here is like enjoying life!"
"Alright, alright, stop trying to boost others' morale and destroy your own prestige. Hurry up and order some food. I want to try what's so special about their restaurant."
The two of them exchanged a few words, and Xu Damao suddenly caught a glimpse of Mrs. Han and Sister Han.
"I think I saw someone I know, so I went over to say hello."
Out of curiosity, Xu Damao found an excuse to leave.
An hour later, the two walked out and returned to the restaurant.
When Qin Jingru returned to her restaurant and saw the receptionist leisurely eating melon seeds, she was furious.
"Pack your things and leave, you're fired!"
Before the front desk could react, Qin Jingru opened her voice and yelled at the empty hotel: "Listen to me, if you want to live a lazy life in Fulong, give up the idea as soon as possible. This is not a place to keep idle people!"
Qin Jingru's words silenced the employees in the store.
After venting, the two walked into the office on the second floor.
"What's the big deal? It's just a few bucks. You still say you don't want to keep idle people. There are so few customers in the store, how can you not be idle?"
As soon as Qin Jingru left, the fired receptionist started complaining and quickly packed up her things.
"Hmph, don't be so complacent. This restaurant will close down sooner or later, and I really won't serve you anymore!"
……
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