Siheyuan: A journey of mountains and rivers

He Yuzhu decided to go out of town to purchase goods in person. He contacted some friends who made handicrafts and specialty foods, arranged a time, and prepared to go and select goods in person. This purchase was crucial to the development of the store, so he had to do it himself to ensure the quality of the goods.

A few days later, He Yuzhu embarked on a purchasing trip. Along the way, he was full of expectations and nervousness. This was not only a purchase, but also an exploration of the future. He knew that only by continuous innovation and progress could he remain invincible in the fierce market competition.

Arriving at the destination, He Yuzhu first visited his old friend Master Liu, who made handicrafts. Master Liu was a craftsman, and his wood carvings and ceramic handicrafts were well-known far and wide. When he saw He Yuzhu, he greeted him warmly: "Xiao He, it's a rare visit for you. Do you have any special needs this time?"

He Yuzhu smiled and replied, "Master Liu, I have always trusted your craftsmanship. This time I want to bring back some special wood carvings and ceramics. Do you have any new works to recommend to me?"

Master Liu nodded, took him into the workshop, and showed him several of his recent masterpieces. He Yuzhu was dazzled and praised repeatedly: "These are really amazing, I want these, do you have more?"

Master Liu smiled and said, "Don't worry. Your goods will definitely be in stock. I will pick out some fine products for you to take back later." He Yuzhu was very happy and secretly thanked himself for having such a good partner.

Then, He Yuzhu went to a famous local specialty food store. The owner was a middle-aged woman, and her cakes and preserved foods were well-known in the local area. When He Yuzhu entered the store, the owner greeted him warmly: "Boss He, I heard that you are here to purchase. If you need anything, please let me know."

He Yuzhu smiled and said, "Big sister, I've heard about the food you have here for a long time. I came here specially to take a look and want to bring some back for my customers to try."

The shop owner smiled from ear to ear: "That's great, take a look, I guarantee you'll be satisfied."

He Yuzhu carefully selected several special cakes and preserved foods in the store. After tasting them, he became more determined to take them back. Seeing that he was satisfied, the store owner immediately said that she could give him more discounts and was willing to cooperate with him for a long time.

He Yuzhu was overjoyed and felt that this purchase was a great success. On the way back, he was thinking about how to integrate these special products into the store's sales strategy and how to promote them.

Back at the courtyard, He Yuzhu immediately got busy. He rearranged the store, placed the exquisite handicrafts and specialty foods in a prominent position, and posted promotional posters at the door to attract customers' attention.

Customers were full of curiosity about these novel things and entered the store to buy them. Aunt Zhang came in first and couldn't put down the exquisite wood carvings and ceramics: "Xiao He, these things are really beautiful and the prices are fair. I must buy a few more to take back."

Other customers also praised: "The cakes and pickles are really delicious, different from those sold outside, and they taste especially good."

Looking at the satisfied smiles of the customers, He Yuzhu felt a sense of accomplishment. He knew that his efforts were not in vain. These special products not only enriched the variety of goods in the store, but also enhanced the stickiness of customers, making them more dependent on the store.

However, Xu Damao obviously noticed He Yuzhu's new move. He sent someone to inquire and learned that these special products were very popular, and he couldn't help but feel secretly annoyed. He decided to attack again and try to win back customers through drastic price cuts and promotions. He Yuzhu remained calm. He knew that price wars were not a long-term solution, and only by continuously improving the quality of products and services could we truly win the hearts of customers. He decided to continue to deepen the membership system, launch more preferential activities, and strengthen interaction with customers to enhance their sense of belonging and loyalty. He Yuzhu was sitting in the store, and it suddenly occurred to him that he could hold some small handicraft production experience activities and invite customers to participate in person, so that they can not only buy exquisite products, but also experience the fun of making them.

He was very excited about this idea and started to prepare immediately. He contacted Master Liu and invited him to come to the store to teach wood carving and ceramic production, which attracted many customers to sign up. On the day of the event, customers learned how to make and shared their experiences, and the atmosphere was very harmonious.

Aunt Zhang also came and said with a smile: "Xiao He, your idea is really great. I, an old man, want to join in the fun and learn some skills."

Other customers also agreed: "Yes, this kind of activity is really interesting. You can learn something and buy good things at the same time. Why not do it!"

Seeing the enthusiastic participation of customers, He Yuzhu was filled with joy and a sense of accomplishment. He knew that he had taken another right step. Through such activities, not only the sense of participation of customers was enhanced, but also the image and attractiveness of the store were further enhanced. He Yuzhu's store became more and more popular with customers, and the business became more and more prosperous. Although Xu Damao continued to use various means, He Yuzhu always made steady progress with honest management and continuous innovation.

He Yuzhu and Lou Xiao'e are old friends who have always had a good relationship. Lou Xiao'e is a warm-hearted person who often helps the neighbors in the courtyard. Recently, her family raised some chickens, and the eggs were particularly fresh. When He Yuzhu found out, he suggested that she sell the eggs to increase her income.

On a sunny morning, He Yuzhu and Lou Xiao'e decided to go to the market together to sell eggs. They put the eggs in a basket, carefully placed it in the car, and prepared to set off.

"Xiao'e, do you think the eggs are packaged delicately enough? Should we add some straw to pad them?" He Yuzhu asked while inspecting the eggs.

Lou Xiao'e nodded: "Zhu Zi, you are very thoughtful. Let's add some straw to prevent the eggs from breaking due to the bumps on the road."

After a while of hard work, they were finally ready. He Yuzhu pushed the cart, and Lou Xiaoe helped, and the two chatted and laughed as they walked towards the market.

On the way, Lou Xiao'e suddenly became a little worried: "Zhu Zi, do you think our eggs can be sold? There are so many eggs on the market now, can we be competitive?"

He Yuzhu smiled and comforted her: "Xiao'e, don't worry, our eggs are pure natural, much better than those feed eggs on the market. As long as we operate with integrity, customers will naturally buy in."

Lou Xiao'e nodded, feeling a little relieved. She knew that He Yuzhu always had a way to get things done properly. The two chatted and laughed all the way and soon arrived at the market.