Siheyuan: Sending Shazhu into the call center, Yi Gu is useless

Chen Rufeng felt anxious. He began to calculate the accounts on hand and found that the purchase cost of toys had greatly reduced the store's profits and even started to lose money. During that time, he tossed and turned every night and couldn't fall asleep. Looking at the unsold toys piled up in the store, Chen Rufeng felt more and more depressed.

"How about we do some promotional activities?" Li Ming suggested one day, "Reduce the price to clear out the inventory and sell these overstocked toys as soon as possible, at least we can reduce some losses."

Chen Rufeng thought about it for a while. Although he understood that this was a realistic solution, he was still unwilling to accept it. He had carefully selected those toys and had placed high hopes on them. Now he had to sell them at a low price, which made him feel uncomfortable. However, facing the increasing losses, he knew that he could not delay any longer.

"Okay," Chen Rufeng finally made up his mind, with a hint of helplessness in his tone, "Let's do a promotion and sell as many toys as possible, it's better than keeping them here all the time." He immediately began to arrange promotion matters. A big "Clearance Sale" sign was posted at the door of the store, and the shelves in the toy area were also hung with colorful discount labels, attracting customers.

The effect of the promotion was better than Chen Rufeng expected. In just a few days, the sales of toys in the store rebounded significantly and the inventory was reduced. However, the profit from this clearance sale was far from enough to make up for the high initial cost. In the end, Chen Rufeng had to face a heartbreaking reality - this toy purchase not only did not bring him a profit, but also caused problems in his capital turnover.

At night, he was filled with mixed feelings. The dim light in the room reflected on his slightly tired face. His fingers tapped lightly on the table, and his mind was full of thoughts. Although he knew that any business would have ups and downs, this loss made him feel unprecedentedly frustrated. The confidence he had in the past seemed to be worn away bit by bit.

Jia Dongxu soon noticed Chen Rufeng's mood changes. One night, he came to the store and sat next to Chen Rufeng, asking casually, "Rufeng, has your business been having problems recently? You seem to be worried lately." Without hiding anything, he said, "Yes, I have lost a lot of money recently. That batch of toys didn't sell well, so I had to lower the price to clear the inventory, and I still lost a lot."

After listening to him, Jia Dongxu patted Chen Rufeng on the shoulder and comforted him, "In business, there are gains and losses. If you lose this time, you can make it back next time. Don't take it too seriously." But he still felt heavy in his heart. This was not his first time doing business, but this mistake made him truly feel the risks and unpredictability in business. Although Jia Dongxu's words made him feel a little relieved, he understood that in order to get out of this predicament, he still needed to cheer himself up and find a way to get the business back on track.

Ran Qiuye also noticed Chen Rufeng's low mood. One day, she came to the store to visit him. Seeing Chen Rufeng frowning, she couldn't help but feel distressed. "Rufeng, have you encountered any problems recently?"

Chen Rufeng hesitated for a moment, but finally said frankly: "Toy sales have not been very good recently, and I have lost a lot of money. I don't know what to do now."

Ran Qiuye listened quietly, and a feeling of pity welled up in her heart. She knew that Chen Rufeng was a down-to-earth and serious person, and he must be very sad to encounter such a setback. She gently held Chen Rufeng's hand and said softly: "Rufeng, don't be discouraged. It is normal for business to have ups and downs. Although you lost money this time, you can still find other ways to make your business. I believe in you."

Chen Rufeng felt the warmth from Ran Qiuye's palm, and the cold frustration in his heart seemed to be melted a little. He took a deep breath and forced a smile: "Thank you, Qiuye. I will try my best to adjust and make the business of the store better as soon as possible."

In the following days, Chen Rufeng began to reflect on his previous business strategy. He realized that he was too optimistic when purchasing goods and ignored the changes in the market and the actual needs of customers. In order to avoid making the same mistake again, he decided to adopt a more cautious strategy, no longer blindly purchasing goods, but first understand the needs of the market, and then purchase goods in a targeted manner. Chen Rufeng also began to launch some new promotional activities in the store, no longer limited to toys, but expanded to other categories, such as food and daily necessities. He also began to communicate more with the neighbors around him, listen to their opinions, and understand their needs. Gradually, the business in the store began to pick up. Although it could not completely make up for the previous losses, it at least gave Chen Rufeng hope. Looking at the streets under the setting sun, I felt a little comforted in my heart. Although the losses during this period have dealt him a heavy blow, he has also learned a lot. He understands that running a business is not only about diligence and care, but also requires flexibility in responding to market changes, and requires continuous learning and adjustment.

Ran Qiuye came to the store again. She felt relieved when she saw Chen Rufeng busy at work. She knew that although Chen Rufeng had experienced a setback, he did not fall down because of it. Instead, he found a new direction in the difficult situation. This made her admire him even more and cherish their friendship even more.

"Rufeng," Ran Qiuye said softly, "I believe in you. The future will definitely get better and better."

Chen Rufeng turned around and saw Ran Qiuye's gentle eyes. The fatigue in his heart seemed to be swept away. He secretly said to himself that no matter how many challenges there are in the future, he will persevere. There are inevitably ups and downs in life, but as long as there is hope in your heart, you can find a way forward.

Chen Rufeng's store gradually recovered, but deep down, he still felt a little uneasy. Although the business in the store was no longer as depressed as before, he knew that this recovery depended more on his adjustment to the market rather than a real transformation. The lesson from that loss made him realize that it was difficult to survive in the increasingly competitive market by relying solely on the traditional store management method.

One morning, Chen Rufeng sat at the door of the store, watching the sun slowly rise, and began to seriously think about a question: Should the business model of the store be changed? This idea was not a whim, but a careful consideration that gradually settled down after experiencing losses and recovery. He knew that he could not go back to the old way, and he needed to find a business model that could better cope with changes.

That night, the two chatted in the yard. Jia Dongxu took a sip of tea and said with a smile: "Rufeng, I see that your store's business has picked up recently. How do you feel? Although there was a smile on the corner of his mouth, there was a trace of solemnity in his eyes: "Business is better, but I always feel that it is not stable enough. Dongxu, should we change the business model?"