Siheyuan: I am Jia Dongxu's cousin

The next day, when Zhang Weiguo was writing "Harry Potter" in his office, Wu Tianpeng and Xue Mu came to Zhang Weiguo's office.

"Dong dong..."

"Come in~"

Zhang Weiguo looked up and saw Wu Tianpeng and Xue Mu. He smiled and asked, "How come you two have time to come to my office today?"

"Boss, something's happened to you!"

After saying this, Wu Tianpeng handed a newspaper and a document to Zhang Weiguo.

Then he said, "Boss, our supermarkets have met a competitor. The Hong Kong Land Group is also going to enter the supermarket market."

Zhang Weiguo was not surprised, but was rather dissatisfied with Wu Tianpeng's performance.

It seems that the previous expansion of hypermarkets and supermarkets was too smooth, which gave Zhang Weiguo a misunderstanding - Wu Tianpeng's ability is quite good.

But looking at the current performance, it seems that we should consider changing someone.

It is no wonder that Zhang Weiguo thinks so. Previously, the supermarket and hypermarket business of the Zhonghua Group had completely occupied the first-mover advantage and had no rivals to compete with.

Now, just a notice from the Jardine Matheson Group has made Wu Tianpeng lose his composure.

What was the first-mover advantage before!

What is the reason for our huge supermarket business!

Zhang Weiguo was somewhat disappointed with Wu Tianpeng. He looked at Xue Mu standing beside him and asked, "Xue Mu, what do you think about this?"

Hearing Zhang Weiguo's question, Xue Mu thought for a moment and replied: "Boss, I feel that the other party is not a big threat to us. Although the scale of the Landmark Group is not small, we have been engaged in the supermarket business for four or five years. In addition to our current scale, the other party should not be a threat to us."

"But we still have to prepare for a rainy day. I think we can launch a wave of promotions to directly kill the idea of ​​Hong Kong Land Group entering the supermarket market."

Xue Mu looked at Zhang Weiguo seriously, as if he wanted to get his approval.

Zhang Weiguo was very satisfied with Xue Mu's words.

Not to mention that the Zhonghua Group already has many stores in shopping malls and supermarkets. Even if it doesn’t have a single store, with the support of the group, does it need to care about the threat from Swire?

"Well... Wu Tianpeng, you should take a rest for a while!" Zhang Weiguo said, then turned to Xue Mu and said, "Xue Mu, you should take over Wu Tianpeng's position for a while!"

After listening to Zhang Weiguo's words, Wu Tianpeng was a little confused. I just came here to report a situation, but how come I have lost my position?

Wu Tianpeng wanted to struggle, but then he heard Zhang Weiguo say, "Alright, you guys go out first!"

"Xue Mu, just do as you thought before!" Zhang Weiguo instructed Xue Mu again.

Wu Tianpeng had no choice but to go out dejectedly.

Xue Mu, on the other hand, had a very happy face. Although he and Wu Tianpeng had a good relationship during their cooperation, who wants to be the second in command when you can be the boss?

What's more, Xue Mu looked down on Wu Tianpeng's pettiness. We have such a big advantage, what are we afraid of!

Originally, Xue Mu suggested that Wu Tianpeng wait and see before reporting to Zhang Weiguo.

At the very least, you have to take action first. If you rush over there in a panic, you will seem useless.

You are the boss of a subsidiary group of the Flower Planting Group, and you act like this when encountering problems. You are too cowardly!

After Wu Tianpeng and Xue Mu left, Zhang Weiguo looked at the news in the newspaper and smiled.

【Hong Kong Land Group announced that it will build its first supermarket on Hong Kong Island! 】

I wonder if the boss of the Jardine Matheson Group will kill his subordinate who made this suggestion when he sees that the supermarket that has not yet been built is directly beaten by the Jardine Matheson Group.

Anyway, if it were Zhang Weiguo, he would have no chance of escape being fired.

How did you conduct your investigation? There are already so many supermarkets and shopping malls in Hong Kong Island, and this is the first one.

However, although Zhonghua Real Estate does not own any large shopping malls like supermarkets, it does own quite a few smaller large supermarkets.

In fact, another important reason why Wu Tianpeng was thrown into disarray by the Hong Kong Land Group's foray into opening supermarkets was the Jardine Matheson Company behind the Hong Kong Land.

In fact, the Hong Kong Land Group itself has a very long history. It was co-founded on March 1889, 3 by Paul Chater and James Johnstone Keswick, two famous businessmen in Hong Kong Island at that time.

Founded in 1889, the Hong Kong Swire Properties Group is one of the oldest real estate developers in Asia with its business covering multiple areas, especially real estate business.

Hong Kong Land Group owns many high-quality commercial and residential properties in Hong Kong Island. In the core business district of Central, Hong Kong Island, Hong Kong Land Group owns and manages 100 million square feet of space, providing leasing services to customers in the financial services and related industries in Hong Kong Island.

The major shareholder behind the major shareholder of Swire Properties is Jardine Matheson, which directly holds 46% of its shares. It is not an exaggeration to say that Swire Properties is one of the subsidiaries of Jardine Matheson.

Therefore, with the support of Jardine Matheson, the capital giant that never sets, the Swire Group obtained a lot of high-quality land from the Hong Kong government.

The price is not high!

Jardine Matheson is a purely British trading company founded in 1832, with a history even longer than that of Hong Kong Holdings.

Jardine Matheson & Co. started out as a foreign trading company and is the most famous and established British trading company in Hong Kong Island, as well as the largest British capital consortium in the Far East.

During the British Empire's war against the Kingdom of Dragon, Jardine Matheson was one of the financial providers behind the scenes.

As early as the Qing Dynasty, Jardine Matheson began to engage in trade with China, but it mainly focused on the trading of opium and tea. It sold opium to China, and then purchased tea from China and sold it back to Europe.

Before the Anti-Japanese War, Jardine Matheson & Co. became the largest financial group in the Far East, with branches in Jiujiang, Nanjing, Shanghai, Tianjin, Changsha, Hong Kong Island, Hankou, Guangzhou and other places in the Dragon Kingdom.

It can be said that Jardine Matheson grew by sucking blood from countries like Longguo.

After the establishment of the new Dragon Kingdom, most of Jardine Matheson's assets in mainland China were nationalized by the government. By the end of 1954, it completely withdrew from mainland China and moved its headquarters back to Hong Kong Island.

The 70s was also the peak of Jardine Matheson, with businesses including construction engineering, machinery manufacturing, automobile trade, real estate, pharmacies, finance and insurance, hotel chains, retail department stores, etc.

Now that Swire Properties is entering the large-scale supermarket market, the shadow of Jardine Matheson is undoubtedly behind it.

However, Zhang Weiguo would not be afraid of Jardine Matheson. Although Chinese capital only started to counterattack the British Empire in 80, Zhang Weiguo has arrived now.

As long as the economic crisis broke out in 73, it was still unknown whether Jardine Matheson could continue to thrive!

However, Zhang Weiguo is not an arrogant person. Since Jardine Matheson plans to enter the big market, he might as well give them a welcome gift.

Zhang Weiguo stopped writing Harry Potter and started planning on paper.

Half an hour later, Zhang Weiguo came up with a simple but effective solution.

Your Jardine Matheson Land is planning to expand its market, so I will give you a wave of price cuts, promotions and discounts.

The advantages of your market are nothing more than a complete range of products and relatively low prices.

The profit of general supermarkets is between 20% and 30%, but it is different for Zhihua Zhidi.

Relying on a large number of supermarkets and business cards, Zhonghua Real Estate can get lower prices from suppliers, so the profit of business cards and business cards under Zhonghua Real Estate can reach 37%.

Moreover, since the supermarkets and business hypermarkets are directly operated and do not adopt the franchise model, the service of the business hypermarkets and business hypermarkets under Zhonghua Real Estate is also very good.

There are some weird things that happen if you don’t join.

This time, Zhang Weiguo plans to organize a chain event among hundreds of stores under his control.

As long as you spend at any store under the Zhonghua Landmark, you can enjoy a 300 yuan discount on purchases over 50 yuan.

At the same time, Zhang Weiguo is also going to organize a lottery. As long as you spend 50 Hong Kong dollars or more, you can get a lottery ticket.

The maximum bonus you can get is HK$10.

As long as the large market under the control of the Land is built, Zhonghua Land will start organizing activities.

For Zhang Weiguo, it is nothing more than earning less, and he may even earn more thanks to the activities.

But the situation is different for Jardine Matheson’s large market.

After all, people have limited money. Once they buy from Zhonghua Real Estate, they will never buy from Real Estate’s big markets again.

Founder has only one principle, which is to destroy the Jardine Matheson market!