Siheyuan: I am Jia Dongxu's cousin

On the morning of May 1970, 5, in the León Stadium, Mexico.

The first World Cup held in a North American country officially opened.

As the Brazilian team, led by the King of Football Pele, entered the stadium, the atmosphere in the entire stadium reached its climax.

"Bailey, I love you!"

"Pele, the King of Football!"

Listening to the shouts of fans, the King of Football Pele waved his left hand and signaled to everyone.

Sharp-eyed fans sitting in the front row noticed that the watch on Pele's left hand seemed very similar to the watch on a billboard inside the stadium.

Fan Will subconsciously looked towards the advertisement, and saw a picture of an aesthetically pleasing watch on it.

As you can see from the picture, the whole watch looks good, but what really catches the eye is the design of the dial background.

Zhang Weiguo put a lot of thought into using the World Cup to promote quartz watches.

Not only did they buy a large billboard inside the World Cup venue for advertising, they also paid many famous football stars and asked them to wear the "Starry Sky Series" quartz watches designed by the Flower Group specifically for this World Cup when they appeared at the opening ceremony.

There are three types of the entire "Starry Sky Series" quartz watches, namely the "Blue Eternity" series representing the aquamarine starry sky; the "My Only Heart" series representing the moon; and the "Phoenix Nirvana" series representing the sun.

And the background design of each type of dial is unique.

The football king Pele wears the starry sky series "Blue Eternity" on his left hand.

Under the sunlight, "Azure Eternity" reflects a beautiful blue luster. From a distance, it looks like wearing a beautiful sapphire.

At this time, a female fan shouted: "What a beautiful watch, I want to buy one too."

"Do you know what brand of watch Bailey is wearing?"

"A versatile jadeite, Rolex or Longines?"

"I know, I know," said a white man who was pursuing a female fan.

"Pete, if you buy me a watch like the one Pele wears, I will give you a chance to pursue me!" said the female fan proudly.

"Lilith, are you serious?" Pete asked impatiently.

He had been pursuing her for a long time, but Lilith had never looked down on him. Now that she was willing to give him a chance to pursue her, Pete became instantly excited.

"Of course, I, Lilith, never lie."

"Okay, okay."

"Lilith, wait for me here, I'll go buy it for you now."

Pete didn't even bother to watch the game. He squeezed out of the crowd and ran to the address written on the advertisement.

This is just a microcosm of the stadium. Relying on the influence of the World Cup, flower-series quartz watches began to enter North America in various ways.

Some people buy the "Starry Sky" quartz watches for their appearance, some to please their girlfriends, some to give as gifts to their loved ones, and some purely for the low price of quartz watches.

Whatever the reason, the quartz watches of the Flower Planting Group have completely gained popularity in North America with the help of this World Cup.

The 1970 World Cup in Mexico was also the first World Cup held in North America. In this World Cup, FIFA improved the red and yellow card system and for the first time allowed teams to replace two players during the game.

This directly rendered the previously notorious "killing tactics" ineffective, and fundamentally eliminated the possibility of the other party maliciously slandering the other party's important players.

It was precisely because of FIFA's improvement of the rules that the football king Pele, who withdrew from the first two World Cups due to injury, finally changed his mind and decided to come out again to lead this powerful Brazilian team to appear in the World Cup again.

This World Cup is also the last World Cup that the football king Pele participated in. From 1958 to 1970, the football king Pele participated in 4 World Cups and made 14 appearances. He scored 12 goals and made people all over the world remember him.

At the same time, since the King of Football Pele did not participate in the previous two World Cups, his appearance this time also gave fans enough expectations.

In order to get the football king Pele to be the agent of quartz watches, Zhang Weiguo spent 1000 million US dollars, which accounted for one-third of the advertising fee of quartz watches.

Of course, the Flower Planting Group also got ten years of advertising from the football king Pele.

At the same time, in order to make the most of this World Cup, Zhang Weiguo not only transferred one-third of the reporters from Zhonghua Media, but also paid for a large number of reporters to stare at the "Starry Sky" quartz watches on the stars' hands and take pictures, and not forget to mention the quartz watches in post-match interviews.

Compared with the "MTYH" series sold to Fuso, the "Starry Sky" quartz watches have not only made great efforts in appearance, but also made greater progress in technology.

The daily error has increased from 0.1 seconds to the current weekly error of 0.1 seconds, which is a seven-fold improvement.

At the same time, the "Starry Sky" quartz watch uses the latest battery technology developed by the Zhonghua Laboratory. Compared with the previous button batteries, the latest battery technology developed by Zhonghua Group has increased the usage time from the original two years to three years.

In addition, according to Zhang Weiguo's requirements, the researchers specially added stopwatch, timing and small alarm clock functions to the "Starry Sky" quartz watch, directly turning the "Starry Sky" quartz watch into a high-end brand.

Moreover, due to the skilled assembly techniques of the original workers and the reduction of battery costs, the cost of assembling a "Starry Sky" quartz watch is only US$12, but the selling price in America is as high as US$350.

It is no exaggeration to say that it is a huge profit!!

Relying on the advantages of low price, multiple functions and beautiful appearance, the "Starry Sky" quartz watches have been expanding their territory in North America, frantically snatching the living space from mechanical watches.

At the same time, it also began to gradually move towards high-end watches.

Of course, Zhang Weiguo knew very well that Swiss watchmakers eventually withstood this wave of attacks and made mechanical watches synonymous with luxury goods.

However, the process is very difficult, and only a few people can truly succeed.

Most of them didn’t survive and went bankrupt!

A month later.

Taking advantage of the popularity of this World Cup, the quartz watches produced by Zhonghua Group have become extremely popular.

There is a constant stream of messages urging for goods from all over the country.

Zhang Weiguo had to find a OEM for this.

The Hong Kong merchants who had their orders for mechanical watches cancelled discovered that orders for quartz watches were becoming more and more popular.

Although the unit price is not as high as that of mechanical watches, quartz watches have a simple process and a large order volume. The Hong Kong watch industry, which originally planned to file for bankruptcy, has also survived.

Even made a fortune from it.

At the same time, Zhang Weiguo also licensed the patented technology of quartz watches to many companies and made a lot of money.

There was no other way. The market for quartz watches was too big for a single flower-growing group to take over. It would be better to collect a large amount of patent fees from it. And by the end of 1969, Fuso Seiko's quartz watch was also developed.

But at that time, "MTYH" of the Zhonghua Group had already become popular in Fuso. At the same time, relying on the cost advantage of Hong Kong Island, the quartz watches of the Zhonghua Group were also cheaper than Fuso Seiko.