With the purchasing system in hand, he is worshipped as a god by international students
Chapter 127 Market Opportunities, Small Bonuses to Gain 1 Wave
The person in front of me is so easy to talk to that it's unbelievable!
He didn't do anything and just started buying. This made Liu Qiangdong feel it was unreal.
"Well, how about I introduce you to the factory, or take you around the operation room?"
Other bosses who come to buy goods all follow this process.
Qiu Ling directly passed: "No need, I have fully understood your products before coming here, let's talk about the price directly."
Liu Qiangdong has experienced some things after all.
He reacted and took out a thin quotation sheet. "Our flour is called 'Laodongmen'. The wholesale price of 5 kg is 18 yuan per bag." He looked through the inventory records and said, "There are only 1 bags of goods in the warehouse for now. We will send you 1 bags first, and the next 3 bags will be sent in 5 days. What do you think?"
After listening carefully, Qiu Ling shook her head and said, "I need to change the packaging."
Liu Qiangdong's request to Qiu Ling was not surprising at all.
To be honest, he has cooperated with many people since the flour mill was established, and Qiu Ling has the least conditions.
Besides, some companies like to make customized products, which is normal.
He didn't care and reminded according to the process: "Does the packaging need to be designed and produced by us, or do you provide it? This may extend the subsequent delivery time."
"It doesn't have to be that troublesome. I just want to add a transparent bag to the original green packaging."
Liu Qiangdong immediately thought, "Isn't this exactly the same as Xuexiangyuan's packaging!"
"Yes." There was no other way. Only in this way could she upload the new information to the system, otherwise it would be ruined in a second.
Judging from Liu Qiangdong's expression, he doesn't seem to mind imitating Xuexiangyuan's packaging style.
Sure enough, he said the next second: "Of course, you can, but you have to pay an additional 0.2 yuan for packaging per bag."
"Of course." Qiu Ling nodded and said, "I have no more requests. When are we going to sign the contract?"
"I'll ask my assistant to draft it right away." Liu Qiangdong returned to his desk and dialed an internal line.
While waiting for the contract, the room fell into silence.
Out of boredom, Qiu Ling stood up and moved around, and inadvertently glanced at the order form on the desk.
It’s already mid-to-late January, and there are only 1 orders.
One of the orders was even returned, presumably it was the 1 bags currently in the warehouse.
Business is really average.
She didn't want to say anything, but the big hunk Liu Bo was the first customer to visit her shop after all.
Because of his words "it's delicious", I had the motivation to persevere until now.
Just consider it as returning a favor.
Qiu Ling took the initiative to extend the topic, "What did you gain from the last exchange meeting?"
Liu Qiangdong obviously didn't expect Qiu Ling to ask this. He was stunned for a moment and sighed, "I sent out a few business cards, but didn't get a response." Then he looked up at Qiu Ling and changed the subject, "Oh, except you."
Xuexiangyuan occupies more than half of the flour market in Heilongjiang Province, and the remaining small piece of the pie is competed for by several flour mills.
Naturally, there are not many orders that can fall on Liu Qiangdong.
This wave of orders from me still relied on the secret guidance of the mini version of Liu Bo.
Otherwise, Liu Qiangdong's brave attempt to attend the exchange meeting would probably result in nothing.
Qiu Ling asked: "By the way, what is the positioning of the Liyuan brand?"
Liu Qiangdong: Is it possible that the contract has been signed, but the other party wants to go through the process again?
Well, since the other party asked, his answer was: "Quality, delicacy, and sincerity."
"inappropriate."
"Ah, what?" Liu Qiangdong thought he had heard it wrong.
Qiu Ling looked at him seriously and said, "This Lao Dongmen of yours is the best-selling and the lowest-priced product of Liyuan. Its quality is comparable to Xuexiangyuan's high-end products, and the price is even more affordable.
But why hasn’t the Old East Gate been seen by more people?
First, Xuexiangyuan is an old national brand and has been a household name for decades.
Secondly, Xuexiangyuan has a precise positioning and focuses on cost-effectiveness. Its target group is ordinary people. The lowest-priced product can buy 20 kilograms for 20 yuan. Therefore, this group of people who do not have high requirements for flour will naturally choose Xuexiangyuan, which has a better reputation and more affordable prices.
At the same time, I have seen the product catalog of Xuexiangyuan. Its high-end products are sold in very low quantities and are not well-known. Do you know why? "
Liu Qiangdong listened very carefully.
Qiu Ling's last question struck him straight to his heart.
He thought about it carefully, and suddenly an answer flashed through his mind.
“Because people think it’s not worth it, his high-end products are not worth the price!
Because Xuexiangyuan is so famous for its cost-effectiveness, people who need high-end flour pay more attention to quality and are less concerned about price. "Liu Qiangdong understood it immediately and even figured it out, "So, I can focus on the mid-to-high-end flour market! Now that people's quality of life is gradually improving, there must be a market for high-quality goods.
Even if there is no market, I can create one!"
Qiu Ling took over his words and guided him: "At present, the fastest way to spread the word is through television advertising."
It can be said that Liyuan successfully made its brand name famous through television advertising!
It was also because of this advertisement that Qiu Ling and the public became aware of Liyuan.
In later generations, Liyuan has always occupied a large proportion of the mid-to-high-end flour market.
It also became a "luxury item" that Qiu Ling could not afford in those years.
Liu Qiangdong was very excited.
But when I heard the words "TV commercial", I felt a little daunted.
TV advertising is really expensive!
The value lies not in shooting, but in playback!
His confusion showed on his face.
"You can't catch a wolf without sacrificing a child! The prince of Xuexiangyuan Group is gradually taking power. I have met him. He is a capable man. It is only a matter of time before he sets up a mid-to-high-end production line and establishes a new brand to occupy the mid-to-high-end market. With Xuexiangyuan's strength and background, the new brand can quickly make a name for itself.
By then, your advantage will no longer be an advantage, and if you still want to compete with it for the market, you will have to pay a higher price.” Qiu Ling continued to add fuel to the fire.
Liu Qiangdong's eyes became more determined.
Yes.
Everything requires a good timing.
Those who take the lead always have the right to choose first.
He stood up and bowed deeply to Qiu Ling, "Thank you for waking me up!"
Qiu Ling stood up and moved away.
Even without her, Liu Qiangdong should be able to figure it out quickly.
I just took the initiative!
"Don't thank me yet. How about we think of a slogan?"
"So fast?"
Liu Qiangdong felt that Qiu Ling cared more about her than he, the boss.
Seeing that the other party was thinking seriously, he also shook off other emotions in his mind and thought carefully.
Qiu Ling went over Liyuan’s most catchy advertising slogan in his mind.
Dao: "Liyuan Liyuan, good luck, Liyuan Liyuan, by your side, Liyuan, enrich your life, make your high-quality choices."
Liu Qiangdong was shocked again.
But soon he felt relieved. The other party could point out the factory's predicament in one sentence, so his thinking must be several levels higher than his own.
But what he didn't know was.
Qiu Ling was also filled with infinite emotion in her heart. She had fully reaped the benefits of this rebirth!
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