However, infrastructure construction also has its challenges. After all, the foundation of their region is weak. It’s okay in the urban area, but the factory must be built by the river.

Maybe groundwater could be used, but what about electricity?

Without electricity, factories cannot function.

This era was not as widespread as it is in later generations, so an external power supply was still required.

This involves cooperation with state-owned enterprises, which involves many complicated details. This was also an attempt for them. Ultimately, the leader made the final decision and invited He Yuzhu to discuss it together.

Although He Yuzhu doesn't know much, he has his own opinions.

He suggested: “There is no need to rush, let’s take it step by step.

The first priority is to solve the electricity problem. As for water, we can find a solution ourselves.

“We must focus our limited funds to ensure basic conditions so that the factory can start production.

"Let's make progress together!"

"What a good idea!" The leader was very happy, "Let's make progress together, that's a very good idea.

Ladies and gentlemen, entrepreneurs have such determination, and we cannot fall behind. We can give them tax incentives.

“We need to have a long-term vision…”

The meeting determined the strategy of prioritizing getting the factory up and running, and the next step was to choose a site.

The basic requirements are to be close to the water source and have convenient electricity supply. There are not many inspection sites, so it is relatively easy for them.

Secondly, convenient transportation conditions are also very important. The current road conditions are not good, but the funding issue is put aside for the time being. Local leaders have guaranteed that even if they have to mobilize the masses to use carts, they will assist He Yuzhu in completing the factory construction and transportation.

He Yuzhu registered a company locally - Master He Beverage Co., Ltd., with a registered capital of five million.

This move demonstrated their determination to the other party. The site selection had been completed, the land needed to be purchased, and with the preferential policies, the two parties directly signed the contract.

The land area is large and is reserved for future expansion.

Afterwards, He Yuzhu personally called Lou Xiaoe and arranged for a visit to the island country to inspect beverage production equipment.

In this way, the local ** was finally relieved. After all, the contract had been signed and He Yuzhu was indeed ready to invest.

He Yuzhu's investigation lasted for a month. When he returned to Sijiu City, he brought back a large amount of tea. He needed to go back for research and development and wait for the construction of power facilities to be completed.

The construction of the factory was not urgent, after all, it was relatively simple, but it was difficult without electricity.

Both parties expect that the power lines will be connected in the spring, and the factory can then break ground.

About a year is enough time for He Yuzhu to develop tea drinks, and even drinks with added fruit flavors.

The local agricultural department is now counting the seeds of tea and fruit trees, surveying suitable planting sites, and estimating the scale.

It is impossible to invest all resources at once, and it must be done in a planned manner because tea trees and fruit trees have growth cycles and need to be planned in sync with the development of the beverage factory.

"Congratulations..." He Yuzhu brought Wen Li to attend the wedding of Hou Kui and Xu Jingli. The wedding was held at Chen Xueru Hotel. As a matchmaker, he also needed to go on stage to give a speech.

"I have to thank you too!" Chen Xueru said with a hearty smile, "Please come in and sit at the main table.

"Okay, we'll go there by ourselves, you go about your business!" He Yuzhu took Wen Li to the main table, and Hou Kui immediately came over and expressed his gratitude to him.

He Yuzhu said: "Okay, you two should live your life well. It's really not easy to be caught in the middle of you. The days to come will be even more difficult!"

“But these are just some misunderstandings between your parents, don’t take it to heart, just focus on doing your own thing.

"He Yuzhu comforted, "Uncle, don't worry, we have discussed it and will concentrate on our work.

" Hou Kui then got busy.

The wedding was a grand occasion. Although Chen Xueru and Xu Huizhen may not have many relatives, they had many friends. Years of business dealings brought in guests in an endless stream, and the wedding atmosphere was extremely lively.

He Yuzhu also felt that he had completed his mission successfully.

Now, he is working on the recipe at home.

Half a month later, director Yang came to visit and informed me that the TV series had been completed.

"So fast?" He Yuzhu was a little surprised.

“Of course it’s fast, with advanced equipment, the shooting efficiency is very high.

"Director Yang was in a relaxed mood at this moment. After all, she had waited for too long and was under the greatest pressure.

"That's great. There's also post-production editing and music soundtrack, right?" He Yuzhu asked.

“Yes, we may have to reshoot some scenes if necessary, but I think it should be enough.

"Director Yang explained, "I came back this time mainly to deliver the film and to let you know by the way.

"Okay, is everyone back?" He asked again, "I'll treat everyone to a meal, and you have the final say on the post-production matters, funding won't be a problem.

"They will be back soon, I'll let you know then.

Post-production will take quite a while and it is estimated to be completed next year.

"Director Yang said, "The specific time is a bit uncertain, especially the music part.

“No problem, I can wait.

Salaries remain the same, and we will pay the equipment rental.

"He Yuzhu said generously, "After I check the accounts with the accountant, if there is insufficient follow-up funds, I will go home and invest again.

“Thank you so much.

" Director Yang was very happy and then said goodbye and left.

He Yuzhu rubbed his hands excitedly. The shooting time of this series was quite long, and it not only fully captured Director Yang’s creativity, but also had additional content.

Although it is impossible to fully cover the storyline of the 81 difficulties, the main plot has been filmed.

How could He Yuzhu not be excited by this complete version of Journey to the West? A few days later, when all the crew members returned, He Yuzhu hosted a banquet to entertain them and generously distributed red envelopes to everyone.

Afterwards, the crew members returned to their posts, but soon after that someone else came to visit.

This time it was Director Wang from the crew of Dream of Red Mansions, who came to borrow camera equipment.

He Yuzhu has no special idea about this drama. He prefers "Journey to the West" which is very popular, while "Dream of Red Mansions" is relatively unpopular. The shooting locations are mainly concentrated in the capital, so there is no need to travel around.

He Yuzhu was very generous and directly let Director Wang take the camera, hoping that it would not be damaged. He did not even mention the rental fee.

This camera was a tool for him to build connections. Did Director Wang owe him a favor? He wondered if he should say a few compliments to show his gratitude.

So He Yuzhu decided not to charge rent. Anyway, there was no use for him to keep the camera.

Of course, he also asked Director Wang to write a promissory note for future reference.

The filming progress of "Dream of Red Mansions" was not slow. Although there were many actors, Hollywood had not yet emerged in this era, and the actors were dedicated and had solid acting skills.

Six episodes of the TV series have been aired. In order to catch up with the progress, "Journey to the West" has completed post-production. As a mythological theme, there is a lot of post-production work, including music composition, so the cycle is longer.

……

At this time, He Yuzhu began to think about the formula. The first products launched were black tea and green tea, which are classic tea drinks. The taste had to cater to the tastes of Chinese people while controlling costs.

The target price is two dollars and fifty cents, which requires a large number of sales, but it is very difficult to gain a foothold in the Asian market, especially in peninsulas and island countries, where tea culture is strong and it is an everyday drink.

Therefore, he plans to lay a foundation in the country and strive for exports.

Black tea should be mellower, while green tea should be lighter. The choice of raw materials is crucial.

He can now make use of the later generations’ emphasis on sugar-free beverages, while emphasizing the flavor of the tea itself.

He would not copy the black tea and green tea of ​​later generations, as he thought the taste was not outstanding. He would try according to his own preferences and ask others to taste them.

The key is that the ingredients are safe and should not contain substances that are harmful to the human body.

He knew the terrible fate of MSG in later generations. Although there was no rival now, once foreign capital got involved, competitors would emerge.

These people are despicable and may make a fuss about the ingredients in your formula and question it using strange chemical names.

In this regard, He Yuzhu must be cautious and try to use natural raw materials to reduce the impact of chemical ingredients.

As for fruit drinks, pure fruit flavor is enough, and tea drinks are the main force.

Time passed slowly, and nearly a year had passed. At the end of the year, Director Yang visited again, and the post-production had been completed.

The progress exceeded expectations, and He Yuzhu was ecstatic. With the master tape in his hands, he naturally couldn't wait to see it first.

After all, the series adds a lot of new content that has not been seen before, and he insists that there is only one classic to avoid subsequent derivative works.

Director Yang was filled with joy. The work was finally completed and she felt extremely relieved at the moment.

After all, this work took several years of hard work. Although lack of funds and geographical inconveniences played a big role, the process and hardships involved are difficult for ordinary people to fully understand.

The challenges of television production are also considerable, as it is a mythological subject, including elements such as the ethereal heaven, the mysterious paradise, and the caves of demons and monsters. These all require careful design and production, which is by no means an easy task.

Fortunately, He Yuzhu took over the investment, allowing her project to move forward. The work that might have been aborted was thus able to continue, and she was grateful to He Yuzhu.

"Can we make a copy and submit it to the TV station for broadcast? Did they mention the broadcast time?" He Yuzhu asked.

"It will be broadcast during the Spring Festival," Director Yang replied. "Dream of Red Mansions has received rave reviews today, and next will be Journey to the West.

In addition, the station has a big plan, and I came to see Mr. He this time to discuss it.

"Oh? What plan?" He Yuzhu asked curiously.

“Two of the four great classics have already been filmed, and the station is also planning to produce the remaining two.

"Director Yang's words surprised He Yuzhu.

Is this the result of the butterfly effect?

But he didn't understand what he had done to make the TV station decide to shoot these two works in advance?

Is it an investment in funds or equipment? Outlaws of the Marsh was probably filmed in 1998, and there were remakes afterwards, while Romance of the Three Kingdoms was produced in 1994, and there were several subsequent versions.

Now filming is advanced to the late 80s, which is undoubtedly good news!

"Are you going to discuss funding or equipment with me?" He Yuzhu asked.

“On the one hand, the station wants to borrow equipment, and on the other hand, they also want to know if you are willing to invest, because both of these are large-scale war dramas.

We have enough manpower, but definitely not enough funds.

"Director Yang explained.

“However, the copyright will definitely not be given to you. It depends on your conditions.

He Yuzhu had anticipated this. He was able to obtain the copyright for works like "Journey to the West" for a variety of reasons, while "Water Margin" and "Romance of the Three Kingdoms" were war dramas, and it was unlikely that the TV station would easily give up the copyright.

"I can invest, even if I don't want the copyright, but I can't just pay for nothing, right?" He Yuzhu said with a smile, "The condition is that the TV station will advertise for me.

"How do you feel about using investment funds to cover advertising costs?"

"Huh?" Director Yang was stunned for a moment, but this is indeed feasible.

Due to tight funds, the TV station cannot launch two major dramas at the same time. Even if they are filmed separately, the costs will be difficult to recover.

The idea of ​​exchanging advertising for investment is quite good.

“Okay, I’ll go back and ask.

“Director Yang said goodbye with the master tape, which needed to be copied, and He Yuzhu would treasure it, while the copy would be given to the TV station for the first broadcast.

After Director Yang brought back He Yuzhu's request, the TV station's leaders were not surprised. After all, don't foreign TV stations make profits from advertising? But they must be cautious, especially about the price. After all, the investment scale is not small, and it takes a lot of money to produce high-quality works.

At the same time, they also need to investigate the status of He Yuzhu's products, especially their reputation. After all, a TV station is a serious place and advertising cannot be done casually.

Fortunately, He Yuzhu is not an ordinary person. He is the first self-employed person in Beijing. He later developed rapidly and even made the news.

In fact, this matter is not complicated. It is just like directly starting two TV series. It is just a matter of a sentence.

For a TV station, adapting all four great classics into film and television works is undoubtedly a milestone move, and what lies behind this is some people's ambitious pursuit of classical culture.

He Yuzhu's request was not excessive. After all, commercial operation would come sooner or later. This time it could be regarded as an experiment. After all, advertising was not a new thing, it was just that their position was unusual.

He Yuzhu has always had a good reputation, which laid the foundation for cooperation between the two parties. The next step is the negotiation stage.

He Yuzhu stepped into the TV station again and discussed the issue of advertising costs with the other party.

Although the price offered by the other party was not high, in He Yuzhu's view it was simply a bargain. Naturally, he would not compromise easily, but insisted on bargaining.

After all, lower advertising costs mean a higher return on investment, and he will get more advertising time.

At present, there is no auction form. Once the first "bid winner" is produced, a large amount of capital investment will be required to obtain the advertising space.

He Yuzhu was ecstatic at this moment, but still maintained an attitude of being at a disadvantage. Finally, the two parties reached an agreement that the filming funds would be fully provided by He Yuzhu and converted into advertising fees.

The two crews were launched at the same time, followed by the budget issue.

He Yuzhu brought director Yang together to discuss advertising planning.

Since they were familiar with each other, he drove Director Yang to a Sichuan hotpot restaurant, where they had an in-depth conversation while enjoying the food.

“My idea is to find a middle-aged female actor and pair her with a seven or eight-year-old child.

"He Yuzhu said," The child wanted to eat instant noodles, but the mother was worried that it was unhealthy, so the child acted like a spoiled child.

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