Especially He Wenxuan, because he was in the army and far away from home, he would go home to reunite with his family every Spring Festival. If there was any emergency, he might not be able to come back.

Father always cares about everyone's food and drink in the family. How can they repay this love?

They all feel that they are unfilial!

Wen Cheng is better. After all, he lives nearby and is not obsessed with work. He focuses on efficient execution.

His research in a certain field has brought him to his current strength and position as chief designer.

However, today's defense budget is limited, and more emphasis is placed on the accumulation of technology and improvements.

Just after the New Year, He Yuzhu invited Xu to discuss new film collaborations.

Old Monster Xu had already made a lot of money, so he was naturally happy to accept the cooperation proposal.

The opportunity to be broadcast all over the world is rare.

Although his reputation as a director is growing, his international fame is still lower than that of filmmakers like Wes Anderson, who each have their own place in Hollywood.

"Director Xu, I plan to try to film Mulan next and let Yang Mi play the role."

He Yuzhu said, "Her performance in ATV over the past year has been remarkable. Both her acting skills and martial arts have been gradually improving. We plan to create a representative work for her."

Old Monster Xu was not surprised by this.

For the daughter of the bride, this choice is reasonable.

Furthermore, the training of performance skills and martial arts cannot be decided arbitrarily.”

"I understand. I will start collecting relevant information immediately."

Old man Xu Guai has filmed many works about the Imperial Guards and is very familiar with this.

He Yuzhu nodded slightly, and then continued: "I think this should not be difficult to achieve. The love between father and daughter and the loyalty between comrades are all reflected in this series, and there are still three plots in total."

"The first thing is to collect information. I think you understand the focus in your mind."

"Well, the first part should focus on showing the deep affection between father and daughter, and the second part will focus on growth, and then revealing the identity is the key to the third part." Old Monster Xu understood instantly, "It mainly depends on the battle scenes, especially in terms of sound effects..."

Old man Xu Guai recounted in detail the experience he had previously summarized, and He Yuzhu nodded in agreement after listening.

Then he said, "Strange Old Xu, have you ever observed audiences around the world and how they accept culture?"

Old Man Xu was slightly surprised and responded: "Your reminder is very timely. I didn't think of this problem, but I feel that the acceptance is indeed increasing year by year."

"From The Legend of Yue Fei to The Imperial Guards, the global box office has been increasing, especially the second and third parts, which have not shown a downward trend."

"From the initial planning, we carefully wrote a complete script. Every step has a rigorous design. The story logic has been polished many times, and the shooting technique is relatively simple without too much embellishment."

“The style of the film is very close to Hollywood, which obviously enhances the audience’s acceptance.”

He Yuzhu was very pleased and said with a smile: "That's great. Just showing our culture a little bit is enough."

“When you start out, don’t release too much at once.

After all, they may not understand it well and do not want to learn more. Their wishes are not here, and overly complex information may be difficult for them to understand. "

“It’s not about guiding the audience to understand the depth of the film, but about making them willing to receive and appreciate it.

Only when it is accepted and people are willing to pay to watch it can it be called a success."

"It's all because of you, Old Xu. You are sharp-tongued and have clear opinions. You understand the audience's feelings better than many of my colleagues."

"It's not that I understand it. I am always an audience member, not a director, screenwriter or actor. My perspective is always from the audience's standpoint." He Yuzhu explained, "Many people are puzzled by my success. In fact, it can be simply attributed to: I am a pure audience member."

“I am not a professional connoisseur, and I don’t understand filming techniques or editing methods.

But I look at it from the perspective of an ordinary audience, and I think most people will enjoy watching good things. "

Old man Xu Guai suddenly understood and agreed: "It is indeed not easy to do so."

“It’s really not easy. What I focus on is the completeness of the script, the visuals and the narrative rhythm.”

“The plot must be complete and coherent. Even a series of films that are connected in the same vein should leave some suspense to avoid creating too many puzzles and mysteries at the beginning.”

"Movies and TV dramas are different in that they need to have sufficient audio-visual beauty, and war scenes need to be innovative and avoid being stereotyped.

Of course, the music is also very important and it has to be gripping.”

“The rhythm is very important. You must not drag it out and bore the audience.”

Old man Xu Guai felt that he had gained a lot and nodded repeatedly: "I really benefited a lot today!"

"These are just some random suggestions I share. Go back and prepare! I will start working on this film after my grandchildren get married.

This is the only movie I'm shooting this year, and I'm still waiting for news of my great-grandchild!"

Old Monster Xu stood up and hurried back to his company.

As soon as he entered the door, his wife asked him, "Are you going to have a new project?"

"That's right, Mr. He wants to promote his beloved grandson-in-law."

Xu Laoguai continued, "We will start filming right after the wedding in May. This is the only one this year, so the length is limited."

"If you get married in May, you always have to have a honeymoon. If you start shooting in July, you have to wrap up production in mid-September."

"After the wedding, the He family will gradually move to He Garden, which will not interfere with the child's birth plan."

He kept mumbling, while his wife looked confused and asked, "What's wrong with you?"

"I have no problem!"

Old Monster Xu waved his hands quickly, "I'm just calculating the time. Mr. He's eldest grandson is getting married, and we must prepare suitable gifts to attend."

"Of course. I want to find out what our share is this time?"

The wife was a little anxious.

"It's the same as always."

Old Monster Xu rolled his eyes and said, "We haven't discussed these details, so let's keep the original profit sharing and don't be greedy. This film is distributed globally. Both companies are under the name of Mr. He, but they also need to be settled separately."

"Besides, Lion Films has already gone public, and it's not something that Mr. He can decide on his own."

“We have made a small profit and there will be more in the future.

Let me tell you, the global audience’s love for our films is increasing year by year…”

Old Monster Xu recounted his conversation with He Yuzhu, and his wife nodded in agreement.

“I confirmed the percentage in order to make advance plans, not to increase investment.

I understand that.”

Although he had some expectations, he knew where his bottom line was.

Old Monster Xu smiled and said, "I have gained a lot today. I have benefited a lot from some of the insights that Mr. He shared with me."

"Last year, Red Cliff only sold over 3 billion. How much do you think this year's sequel can earn back?"

he asked.

She was slightly startled. "Don't make blind guesses. Wu Baige said it is aimed at the Western market."

"cut--"

Old Monster Xu snorted disdainfully, "He didn't even make it in Hollywood before, and now he's back in disgrace and claims to be making movies for Westerners?"

"I still don't know his level?"

“You can also make gangster movies.

This one is even more exaggerated, I can't stand it, the part directed by Director He is decent."

“Even without so much dross, wouldn’t it still be a global bestseller?”

"What did you say?"

The wife laughed and said, "Are you showing off?"

"Of course not, I know my level very well.

Now I have a deeper understanding of movies.”

Old Monster Xu shook his head. "I admire Mr. He's transformation. How did he transform from a cook to a billionaire step by step?"

“Why can I succeed in everything I do?”

"How can an ordinary person like him have such precise aesthetic sense?"

"We should all learn from this. I think our company should be owned by Asia Television Network."

The wife was stunned for a moment when she heard this, then nodded in agreement: “This is a good idea.

If you decide to do this, we can bring this up with Mr. He.”

"Okay, I'll find a chance to bring it up.

Let’s start preparing now!”

Old Monster Xu quickly began to arrange things.

"Red Cliff" is divided into two parts. The first part only earned more than 30 billion yuan in domestic box office due to mistakes, and many viewers were dissatisfied. The second part obviously also indicates that the results are not optimistic.

The total investment is 80 million yuan, equivalent to about 6 billion yuan. In order to recover the cost, the box office must reach 1.8 billion yuan.

But in reality, how much box office revenue can these two movies get combined?

Overseas screenings usually involve selling copyrights, and simultaneous global releases are almost impossible.

Even if the box office abroad is decent, they will not be able to make a profit from this move and are doomed to lose money.

Mr. Han now really wants to cooperate with He Yuzhu again, but he hesitates.

After all, he had tried it several times, and although He Yuzhu gave advice, he was unwilling to give up the opportunity to take the lead.

As time goes by, it will be more difficult to get a response if you make a request again at this time.

There is no deep personal relationship between the two families, and Mr. Han's active approach only gained a certain degree of recognition. For example, the establishment of the cinema chain was the result of his efforts, wasn't it?

Today, the company has grown to own more than 700 cinemas and is operating quite successfully.

However, they never prioritize personal feelings when choosing films to broadcast. Instead, they insist on their own film review standards, which cannot be interfered with.

Cinemas prefer to choose films based on quality rather than directors or stars, and commercial works are particularly popular.

As a result, low-cost films have sought distribution at Baiwei Cinemas, bringing the company lucrative revenues.

Other cinema chains rely too much on big-name directors, big productions and superstars, but their profits are not as lucrative as this one, as can be seen from the box office alone.

However, He Yuzhu did not develop in the mainland film and television industry, but produced movies, TV series and variety shows in Hong Kong Island.

He also uses various channels for global distribution, while selling or licensing the rights to mainland TV stations.

When filming the movie, he didn't even use big-name stars from Hong Kong Island, but only used actors signed by Asia Television, to which he worked.

The value of ATV's contracted artists has been rising, but they stay loyally in ATV and only obey orders.

They are not stupid people, why don't they follow the rules? The judging here is only about acting skills and ability. If you are suitable for the role, you will usually get the opportunity unless there is a rival for it.

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