Siheyuan: Pioneer in anti-corruption, fighting against evil!

His company is also an investor. It is rare that He Yuzhu is willing to give up a certain share. You have to know that the returns in the global market, especially in the mainland and even Asian markets, are enough to bring huge profits.

His directing fee is not high, after all, he is just a well-known director.

When facing a big boss like Boss He, whether you can earn high returns depends on whether you can get more in terms of investment proportion.

"Thank you, Boss He, for giving me this opportunity. I will definitely do my best to shoot the remaining two films."

Old Monster Xu promised.

“Don’t get too nervous, just keep the art style.

The key is to tell a clear story, which is the foundation. "He Yuzhu said: "I firmly believe that movies are about telling good stories. As long as the story is well told, everything else is icing on the cake. "

"Under the premise that the story content is not damaged, we can gradually increase the sophistication to attract more audiences' attention." James Wan on the side nodded in agreement. His boss's works always have rigorous narrative and strict logic, and with Hollywood's professional processes, there will hardly be any problems.

"Okay, you two can chat as much as you want. I'm not good at professional things."

He Yuzhu threw the topic to the two of them. Since they were in the same industry, they naturally would not talk about things that an ordinary audience like him could understand.

He Yuzhu always examines films from the audience's perspective. After all, he does not understand professional knowledge and he prefers the feelings of ordinary audiences.

A movie that most people can't fully understand is doomed to fail.

Advanced concepts? Those concepts that were advocated ten years ago but were not understood by most people at that time, can they be understood ten years later? What nonsense! Take Stephen Chow's movies in his previous life, for example. He thought "A Chinese Odyssey" was very interesting, but when asked how much he really understood it, he himself could not give an answer.

Because he was still a teenager, he watched this movie in the cinema. Although the tickets were provided by his father's unit, he did not owe Stephen Chow any movie ticket debt.

He was only in junior high school at that time and just thought the movie was very interesting, but he naturally could not understand the deeper meaning behind it.

When he grew up, he watched it again on the Internet once or twice, and the feeling was still the same, do you understand?

I don’t understand!

He was completely confused by the heated debate on the internet about the so-called "classics" and he was just an ordinary moviegoer.

In He Yuzhu's opinion, why should an ordinary audience member go into depth to interpret the so-called "core"?

Watching a comedy is to make people laugh, tragic situations are to resonate with people, wonderful special effects and superb martial arts are to make people marvel. If these experiences are not in place, it would be a dereliction of duty. This is the most basic expectation of every ordinary audience.

Don’t underestimate the fact that he reviews the script and perfects the work, partly because of his memories from his previous life and partly because of the perspective of a pure moviegoer.

As a producer, director or actor, he has no so-called professional knowledge; all he insists on is the perspective of the pure audience.

This seemingly simple truth confuses many professionals, or maybe they simply don’t want to understand it?

Must professional judges pursue outstanding artistic value, and must practitioners pursue eccentricity?

He Yuzhu didn't understand their mentality, but he knew what ordinary audiences were thinking: as a boss, he needed profits.

So who paid for the film?

The answer lies in the audience!

Starting from the standpoint of the majority, you are destined to succeed - in the film industry, the majority is truth!

He Yuzhu is reluctant to participate in various award ceremonies because the winning films may not be popular with the public.

Why invest in a trophy when you know it’s not popular among the public?

Whether a director or actor wins an award or not really has nothing to do with who his boss is.

Here, He Yuzhu seems to be thinking from the perspective of a capitalist.

Wes Powell knows this well. As one of the first directors signed by Lion Entertainment, he has a grasp of his boss's habits and success model.

He also understands that for directors and actors, although there is a lack of award recognition, box office performance is solid evidence of success.

Today, "Saw" and "The Legend of Yue Fei" have a total of nine works. Even if there are still two unreleased works, the global box office has exceeded 2 billion US dollars, which is enough to prove its strength.

While achieving success in the field of commercial blockbusters, he increasingly appreciates the inclusiveness of Eastern culture through studying it.

In Wes Powell's eyes, Western culture tends to be exclusive, while Eastern culture tends to be accepting and inclusive.

This understanding will benefit his future works greatly!

Director Zhang's "Curse of the Golden Flower" was released, but He Yuzhu did not go to see it. His family members gave mediocre reviews after watching it, and they all felt that the plot was unclear. Director Zhang fell into the stylistic disease again - the story was not clearly told.

He Yuzhu had seen it in his previous life, and to be honest, he had no idea about the core theme of the movie. What attracted him most were the military scenes and the display of gorgeous costumes.

There is also a movie called "Night Banquet" directed by Feng, which was also criticized as a terrible movie, with only the actors' performances being acceptable.

As He Yuzhu often said: Those who don’t appreciate it now won’t understand it in the future. Ordinary audiences don’t need to explore movies in depth; but they are the majority of the group, and those who don’t understand its meaning will never change their views.

Time will not change this situation. If bad movies become rampant in the future, perhaps things will return to their original state and everyone will discover that some of them are not completely worthless.

The film industry cannot rely solely on its peers to grow, otherwise how can it progress and develop?

This is why He Yuzhu refused to join the mainland entertainment industry, as the directors here are consistently mediocre and bad films are rampant.

Although there are many bad Hollywood movies, there are always good works emerging, and there is a mechanism to support good movies to rise to the top.

There are no special preferential treatments for big domestic directors and stars. For example, the films shot by Director Zhang will not lose money. What can you do about this situation?

Fortunately, Director Feng changed his field after his failure, and thus "Assembly" was born.

As a series of big productions received poor reviews, Boss Han became increasingly anxious.

Seeing that the filming of "Red Cliff" was about to begin, he visited He Yuzhu again.

"Boss He, long time no see!" Boss Han, with a smile on his face, was led into the He family garden by the housekeeper and stopped in front of the table in the pavilion.

He Yuzhu and his brother-in-law Zhou Yi were leisurely sipping tea here, wearing traditional Tang suits and cloth shoes. Even in Hong Kong Island in winter, the temperature was very pleasant, and the autumn-like attire seemed just right.

"Please sit down!" He Yuzhu did not stand up to greet him, as he knew the purpose of the visitor.

Handed me a teacup and poured hot tea into it: "Have some tea!"

Boss Han sat down and greeted Zhou Yi. After taking a sip of tea, He Yuzhu filled his teacup again.

Then he did not speak immediately, but said: "Boss He, the current situation of the domestic film industry is not good."

He Yuzhu smiled and said, "It's not my business!"

"Not to mention anything else, everyone knows that Director Zhang's storytelling ability is average, so why is he unwilling to improve?" He once made it clear: "Ignore those international awards, focus on managing your own territory well, this is an obvious thing.

But you didn’t seem to hear me when I mentioned it.”

Boss Han felt a little embarrassed. Who could really interfere with those big guys?

This might be himself, but he didn't say much.

After all, with other investors in hand, China Film can watch and help, but today’s film industry is also market-oriented.

Although Director Zhang's works were not highly evaluated, they still made money and investors continued to rush to support and invest in them.

In comparison, Director Chen became obscure after the failure of "The Promise".

Boss Han said helplessly: “We can’t just turn a blind eye to it. Winning awards at the three major European film festivals means that the film can be sold abroad, no matter how much it is, it is foreign currency.

According to the exchange rate, it is a huge profit.”

He Yuzhu shook his head slightly and responded, "Of course there is no shortage of film markets in China, but what if all the films are bad? Will the audience still go to the cinema? Those big directors and big stars enjoy special treatment and have a very high screening rate.

The plot is confusing but the box office remains high, all because of their halo effect. How can you tolerate this unfair treatment? "

"......"You are right. Even the He family cinema chain is inevitably affected by the halo effect of celebrities.

He Yuzhu continued: "However, the low-cost comedy film "Crazy Stone" we launched this year has good publicity and proper scheduling management, and has achieved good box office results and great word of mouth. The plot is clear and makes people laugh comfortably.

Why can't they do such a simple operation? "

Boss Han nodded in agreement and said with a wry smile, “I can’t do anything about it either.

That’s the reality.”

"If that's the case, why did you come to me again? Do you want to change the current situation?" He Yuzhu asked back.

This question touched Boss Han's soft spot, leaving him speechless for a moment. Zhou Yi smiled beside him. Although he did not understand the difficult question, he felt the subtlety of the question.

With He Yuzhu's current wealth, he doesn't need to cater to anyone, and he has a high status in the country.

In fact, he has done something: promoting good films, adjusting the film schedule, and sometimes directly distributing films, which are all manifestations of his power in the industry.

All the films he produced in Hollywood were distributed by himself.

Due to restrictions in the domestic market, the annual import quantity is limited, so He Yuzhu can almost occupy the majority of the market share.

Except for "Saw" which cannot enter China, other series of works can be released in their own country. He can indeed achieve global distribution.

Of course, box office revenues are calculated separately, but all revenues flow into He Yuzhu's own pocket.

In addition, genuine peripherals such as movie soundtracks are also sold in cinemas, but have not yet been released elsewhere.

The soundtrack sold the best.

Mr. Han was a little embarrassed because he was restrained by He Yuzhu's words.

If he doesn't change his stance, it will be difficult to stop others from taking action. "I'm in a dilemma too!"

he shouted.

However, He Yuzhu didn't care at all: "Why did you get this position?"

Mr. Han retorted: "I don't care about politics if I'm not in the position to do so, so you're telling me where to start!"

“All I can do is choose projects from the perspective of ordinary audiences, but I am just a businessman.

Their decisions are different from mine, after all, it’s the directors who make the choices.”

Han Ye nodded slightly and made another request: "Red Cliff is about to start filming, can you give me some suggestions? The investment amount is not small, I am not sure."