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Because the film scheduling strategy needs to be cleverly planned: in order to make money at the box office, cinemas need to rely on box office revenue, which means there must be sufficiently attractive blockbusters. Whether they can estimate the revenue before the screening tests their vision and accurate prediction.

An experienced team of judges will watch the films and give them scores before the premiere, and high-quality films will naturally win high screenings.

This is a long-term process of cultivation and accumulation, which requires close integration with the audience's viewing preferences, as well as the involvement of multi-faceted talents such as screenwriters, cameramen, and artists to review the film quality from multiple angles.

"Dad, the renovation is basically complete, the decoration is also finished, and the staff is basically in place now."

When Han Chunming reported the latest progress, He Yuzhu was holding a faxed document in his hand.

This is the information about the global release of "The Lord of the Rings" after the overseas release of "Hurricane".

The publicity costs are naturally not cheap, and the film's box office is currently growing steadily, which he is quite satisfied with.

Because of cinema network issues for domestic release, He Yuzhu is not considering introducing this film for domestic release.

“Well, then continue to acquire cinemas.

Now that we have experience, you can discuss how to proceed."

He Yuzhu said, "For now, we will only buy theaters in second-tier cities, and we won't do it in third-tier cities and below."

"Ok!"

Han Chunming took out the list and said, "These have all been screened, and we acted quickly. As the first private cinema in the country, we have a great competitive advantage."

He Yuzhu waved his hand and said, "You don't need to present this, I believe you can make a good choice.

Although the city is growing rapidly, it is not fast enough to support large-scale expansion.”

“After the acquisition, we can first consider decorating a part of the cinema.

There can be two in first-tier cities and only one in second-tier cities.

The rest will remain as they are, and we will wait for the right time to make improvements, and we won’t need too many renovation teams.”

He Yuzhu further explained.

He Wenjia smiled and said, "Dad, you are so cunning!"

He Yuzhu squinted at his daughter and said, "You are still so talkative after getting married. The film market is not yet fully mature. Only those four fast-growing cities can be fully renovated."

"The transformation of first-tier cities is fine. The acquisition volume is not large, and it is possible to increase it in the future depending on the situation."

He then turned to second-tier cities and said, "After the acquisition, one cinema will be enough to concentrate the flow of people, and the rest will remain as they are now."

“Third-tier and lower tier cities can be purchased, but there is no need to rush to renovate them. Adjustments will be made based on the development potential of the region.”

His decision was very clear, "That's it!"

Han Chunming nodded in agreement: "Yes, by the way, Auntie Lou from Hong Kong and Macau has completed the acquisition and started the connection."

He Yuzhu agreed: “Just make plans in the country first.

There is no need to expand too far, it is better to focus on the Chinese market globally.”

"Dad, don't you want to expand to the entire Asian region before you can make a big movie?"

He Wenjia asked curiously.

She is looking forward to expanding into overseas markets in a big way.

He Yuzhu shook his head slightly and said, "We have to take the actual conditions into full consideration."

“It is difficult to understand the tastes of audiences in places like the peninsula and small island countries, and the situation in Southeast Asia is uncertain, so the risk is high.”

He Yuzhu explained, "It is better to expand the cinema network to the whole country. As for other regions, it is not appropriate to get involved for the time being."

“The expansion of Baiwei Cinema Chain was visibly increasing, from about 150 at the beginning to 400 at the moment.

Subsequently, some theaters were renovated under the premise of ensuring that operating costs were controllable, while the rest remained as they were. "He Yuzhu is also thinking about the cost issue. The current film market still needs time to explode, and premature renovation will increase operating pressure.

The renovated cinema is popular because it has added screening halls, provides diverse choices and optimizes the environment.

A good movie-watching experience can attract more people.

For example, smoking is completely banned and foldable soft seats are used to improve comfort, and cup holders and footrests are added.

Although the screen is slightly smaller, the audience can get closer, and the high-end surround sound makes the sound effects come alive as if they are actually there.

While Hong Kong Island and Macau were undergoing simultaneous transformation, Hong Kong Island established a leading cinema chain.

The acquisition process was not smooth and was initially rejected, but Lou Xiao'e took measures to advance it step by step.

She first gradually acquired shares of the parent company, repeatedly buying and selling in the stock market to disrupt the other party's position, and also threatened to make a sudden large-scale acquisition to exercise compulsory merger and acquisition.

People realize that once the seemingly approachable Baiwei Group decides to act, it will be difficult to stop it, especially when it lacks a listed background but has strong financial resources.

That’s all after the acquisition of cinemas in Hong Kong and Macau came to an end.

It is puzzling that Hong Kong Island's cinemas in Southeast Asia were not affected by the acquisition.

Baiwei Group showed its intimidation for the first time, and all parties had a new perception of its true strength.

After selling the cinemas, China Cinema Chain had a large amount of start-up capital and began to copy the renovation model of Baiwei Cinema Chain. Han Laosan agreed with this and decided to implement it.

This plan is very expensive and can only be a moderate improvement, but it will be sustainable in the long run.

Mr. Han was determined and pushed forward the plan.

As He Yuzhu's acquisitions gradually increase, funds will be gradually received, and he will also receive support from China Film's investment in films.

His goal is to introduce the latest Hollywood blockbusters, and "The Lord of the Rings" is one of the plans.

He has produced and distributed the film.

After watching the trailer, Mr. Han wondered in his heart, when will China be able to produce such a blockbuster?

"Just release it nationwide!" said Mr. Han. "It has passed the review. Quickly notify other theaters to prepare.

At the same time, some cinemas were informed that they must resolutely stop box office theft and piracy.

During the screening, the hall will be checked and patrolled regularly.

The subordinate said he understood.

Cinemas have opened their doors to private capital, but the rules are different from before: 5% of the total revenue goes to a special film fund, 3.3% is business tax, the remaining 57% goes to the cinema, and 43% is divided equally between the distributor and the producer.

Generally speaking, film producers can get one-third of the box office revenue, provided that they can ensure that the box office reaches three times the cost, in order to have a chance of making a profit.

Although this is a Hollywood movie, it was produced by He Yuzhu's company.

Ho Yu-chu's current cinema network is already a private giant, and he plans to expand further in the future.

However, the current pace of expansion has slowed down.

At Lion Films in Hollywood, every new film is a profitable masterpiece, especially when their international box office totals are impressive, making their peers envious.

The hundreds of millions of dollars in revenue each time is impressive, and everyone hopes that the Architect series "The Lord of the Rings" will bring in more profits.

Moreover, cinema chains cannot interfere, otherwise He Yuzhu’s response will be unpredictable!

As a well-funded film industry giant, He Yuzhu also owns his own cinema chain.

His actions were already known to others.

Therefore, raising warnings in advance is a preventive measure for the future.

In fact, this reminder is more like a warning to avoid unnecessary trouble.

In the industry, all major film companies are focusing on the rapid development of Lion Films.

Since last Halloween, every entry has been an unprecedented success and part of a series of films, with the first part successfully laying the foundation for the profitability of subsequent films unless the content is not satisfactory, but the projects they launch are always designed around series films.

The contracts between screenwriters and actors are arranged very coherently in advance to ensure that the overall production quality does not easily rise to astronomical figures, and the salary increases of actors must also be within a controllable range to avoid high compensation for breach of contract.

While the budget will certainly increase, the growth is limited and the benefits are guaranteed.

These achievements can't help but make people jealous. Why is the wisdom of the Orientals so applicable to Hollywood?

The Sony representative spoke first: “Ladies and Gentlemen, the expansion of Lion Films is now unstoppable.

The film series has been a huge success, so even if Harry Potter hasn’t been released yet, it’s not likely to be a big problem.”

He then listed: "The Blade series has proven its power, and The Bourne Supremacy and the subsequent Hurricane are also unique."

“There shouldn’t be any trouble with subsequent series, as the script and contract have been finalized from the beginning, ensuring that the style of the entire team is stable and consistent.”

He also stressed that “Lion’s revenues are in the billions every year, so it would not be surprising if Oriental were to achieve profitability within four years.”

Then the Sony representative asked, "What do you think of this situation?"

Sony acquired Columbia Pictures to enter Hollywood, mainly engaged in disc sales and digital version business.

Earlier, Sony had attempted to acquire MGM, but was beaten to it by someone else.

Disney already had DC Comics and is now merging with Lion's Marvel.

They will become strong rivals in the future.

So the representative continued, “We need to do something about this.”

“With Marvel under Lionsgate’s control, making superhero films will be an inevitable choice for them.

They have started to repurchase the rights that were sold, which means some of the pieces that were once sold are coming back.”

He turned to the representative of Sony—Sony owned the rights to Spider-Man!

A Sony representative said cautiously: "There are no plans to return Spider-Man to Lion Films for the time being, but from a business perspective it is unclear what Lion Films will do."

Paramount remained silent as they are actively preparing to acquire DreamWorks and are not paying much attention to Lionsgate.

Once the acquisition is completed, they will further strengthen their own strength.

A representative of Universal Entertainment said: "We are going all out to deal with DreamWorks at this moment.

After all, Lion was once part of MGM.

It’s not a good idea to compete against their series, especially when we’re dealing with other competition of our own.”

“Our goal is profit.

For example, in the Lord of the Rings series, how would you fight back? "

There was a brief silence among the crowd. After all, no one wanted their big production to go head-to-head with the competition. They also had huge investments and were all pursuing profits.

On the surface, it seems that the six major film and television giants want to target Lion Films, but they all tend to stay out of the spotlight, just like Sony's previous behavior was not proactive.