The part about Lion Film and Media Group is only briefly mentioned, and the complete interview record of He Yuzhu is presented at the end, giving people a deeper understanding of his industrial map.

This incident shocked everyone.

He Yuzhu is such an accomplished entrepreneur, but he has two sons who are serving the country. One of them is a soldier and is respected by the public, but the other one also has the responsibility of serving the country, which is surprising.

Before, everyone thought that He Yuzhu's sons were all playboys! But the actual situation is really different!

Look, after that, He Yuzhu mentioned the matter of leading everyone to get rich together.

Many people have heard about the high salaries offered by Anheuser-Busch InBev because they truly share the company's profits with the workers' risks and move towards prosperity together.

Baiwei Group has a high reputation among the people, with high-quality products and generous salaries, despite its strict management.

After all, there were so many people and the company's situation spread quickly. Although He Yuzhu himself was low-key, the company he founded was quite famous.

The program specifically introduced He Yuzhu's charity fund, which is a foundation established by the Baiwei Group for many years to do silent charity and has never publicized its deeds. But after the program was made public, the public realized that He Yuzhu is not just a businessman, he adheres to the ideals of the proletariat.

Television remains the dominant medium for disseminating information.

After the show was first aired, it was repeated and the ratings remained high the next day.

The public discussed this enthusiastically, and this craze also caused a surge in the sales of Master Ho’s food products. However, the lives of its competitors were not so smooth, with Master Kong being particularly affected.

Their sales in the local market have just started to pick up as the wide selection of goods and well-known brands give consumers more choices.

However, as the show revealed the good things about the Ho family, the public tended to return to Master Ho's products, abandoning those attempts and supporting them instead.

The investigation was followed up and the clues were finally pointed to Hong Kong Island, and personnel were dispatched to conduct an in-depth investigation.

After all, now after the return, there are no obstacles to operations on Hong Kong Island.

Those tabloids were just reporting this for profit and were instructed to do so, but they don't know who is behind it.

These tabloids are concerned with profits, and they don't consider the possible consequences.

After He Yuzhu learned about this situation, he immediately instructed Lou Xiao'e to find a lawyer to intervene legally against several tabloids.

At the same time, he also wondered whether he really needed to rely on media reports.

Individuals do not actually have to rely too much on the media, but in the chaotic media environment of Hong Kong Island, Asia Television attracted He Yuzhu's interest.

This station has gone through ups and downs and changed hands several times. Although it is somewhat well-known, it is still much inferior to TVB. Its management is average and it is sometimes even temporarily suspended from broadcasting.

Considering the future business expansion, he decided to buy it.

Although individual purchases are not appropriate, one can consider letting the Budweiser Group take over. This will broaden the business scope of the Budweiser Group and move towards diversified development - this is also the trend of the future market, and the key lies in how to grasp the direction.

So a decision was made, and He Yuzhu called Lou Xiao'e and said, "Xiao'e, what do you think about us acquiring Asia Television?"

"Asia Television?" Lou Xiao'e looked surprised. "Do you want to get involved in the media industry?"

He Yuzhu replied: “I am thinking about the diversified development of Baiwei Group.

Baiwei Investment has already positioned itself in the Mainland, but there is more room for development in the media business in Hong Kong Island.

It is said that the operation of Asia Television is not ideal. Why don't we buy it and develop it? For example, we can introduce some American dramas to challenge the Asian ratings ranking. "

After hearing this, Lou Xiaoe agreed: "It is indeed feasible, and you have been operating very well in related fields.

Diversification is also a smart move.”

"Then let's decide. I'll find a suitable time to contact them."

Lou Xiaoe responded.

"Well, then, first of all, if they agree to sell, we will cooperate with several other newspapers and magazines, and eventually merge them into a media company under the Budweiser Group," He Yuzhu said, "Do we have land in Hong Kong Island?"

"Yes, I bought two more plots of land as backup!" Lou Xiaoe replied: "One is in the name of the group, and the other is in my personal name."

"When we bought the land, we didn't think about how to use it. It was just for commercial use."

"Very good, we can use this opportunity to reshape the mobile TV building to focus on news reporting." He Yuzhu nodded with satisfaction, "Let's discuss it first, I will go there in the fall."

"Okay!" After Lou Xiao'e hung up the phone, she immediately summoned the senior management of the Hong Kong Island branch of Baiwei Group and began to assign tasks.

When we heard that they were interested in acquiring Asia Television and expanding their business scope, we were all very enthusiastic because for the Barilla Group, there are not many daily activities. They are mainly responsible for overseas market development and marketing as well as advertising services and other matters.

These things are relatively uncomplicated. After all, as long as the products of the Baiwei Group are popular with foreigners, they will usually buy them directly; increasing brand awareness is the key.

However, Baiwei Group adheres to a prudent approach and is not in a hurry to invest recklessly, but pays more attention to product quality.

Entering new industries now means that the scale of action will be different from the past.

After arranging everything, He Yuzhu turned to Han Chunming to investigate domestic Internet companies. At the same time, he instructed Baiwei Investment Fund to comprehensively summarize and prepare existing investment projects for his review.

Asia Television's operating performance is not impressive and it has always been at a disadvantage under the competitive pressure from the two major TV stations on Hong Kong Island.

It's not without reason that it's difficult to make a profit from a TV station; now someone is actually coming to negotiate the purchase.

The largest shareholders are Liu Changle and Chen Yongqi, who serve as executive and operational executives.

Suddenly, Baiwei Group expressed its desire to acquire all the shares, rather than just injecting capital.

The partners were hesitant about this.

Although they tried their best to take over Lin Baixin's share and even introduced the broadcasting signal to the inland, the results were minimal.

As a businessman, it is possible to sell it if the price is high enough.

A businessman’s decision is ultimately based on profit!

For this negotiation, Baiwei Group formed a professional negotiation team.

The powerful Baiwei Group is willing to increase its offer price by 15% over the original price.

Considering that Asia Television's profitability is not high, the additional 15% is already quite generous, and the full-share acquisition will undoubtedly mean a huge financial gain for all shareholders.

As long as a major shareholder is determined to sell, it will be difficult for other shareholders to obstruct it. When others increase their investment, will you choose to follow suit or not?

If you don’t follow, your shares will be diluted; if you choose to follow, can you raise enough funds?

Baiwei Group has only two powerful shareholders who privately control most of the shares.

Who doesn't know He Yuzhu's name at this moment? He is a person with a lot of wealth!

Now it depends on the attitude of the major shareholders.

There was almost no need to discuss the issue of share price. The two parties mainly agreed on whether they could retain part of the equity, but Barilla Group flatly refused - private shareholding did not conform to their investment layout philosophy.

If you want to invest heavily, who can follow? Why keep the shares for yourself?

In the end, all shareholders agreed to sell, and Baiwei Group did not use any coercive measures. This was a solution that satisfied both parties: if they didn't want to sell, then forget it, and sell all of them.

In this world of capital operations, it is considered lucky to take the initiative and trade generously and fairly; secretly acquiring shares, making additional acquisitions and additional investments behind the scenes are strategies that the other party will not bother to use.

The change of ownership of ATV was quickly confirmed, and it then announced its withdrawal from the stock market and the repurchase of all outstanding shares.

People from all walks of life in Hong Kong were shocked by the news, and all major media outlets paid extensive attention to it. At the same time, the Barrymore Group once again took action and began to acquire a number of small newspapers.

These newspapers are not large mainstream media, and it is difficult for large companies to acquire them.

The group's strategy is multi-dimensional, covering the entertainment sector, the economic field, and even political developments.

In the small town of Hong Kong Island, TVB has long dominated the television broadcasting industry.

Although Asia Television (ATV) has had its highlights in the past, it has not yet gotten rid of its overall weakness.

Today, He Yuzhu is determined to change. He will naturally not give up TV dramas and variety shows, but will strive for excellence.

But he pays more attention to the news and current events that can make big things small and small things big, so as to broaden the horizons of the people of Hong Kong Island.

The next morning, He Yuzhu arrived at the Asia Television Building - which was actually not very large.

He proposed to Lou Xiaoe: "Use the land owned by the group to build a new building as a branch, and the old site will be transformed for variety shows.

The operation center of the TV station and website is located at the headquarters, which makes it easier to contact with artists. "

Located on Broadcast Road, where many radio and television organizations gather, the convenience is self-evident. "What ATV lacks now is performing arts talents and resources, which is far less than TVB."

Lou Xiao'e added, "Isn't it a rumor that TVB's salary is meager?"

He Yuzhu laughed and said, "It costs a lot of money!"

As he spoke he walked into the hall. ATV's senior officials watched him discuss the matter with Lou Xiao'e. Although they were somewhat apprehensive, they did not dare to step forward rashly.

Only after He Yuzhu walked past did the officials rush to greet him.

He Yuzhu nodded in greeting and walked away without saying anything more.

At this time, the executive vice president led him into the arranged meeting room. In addition to the senior executives of ATV, the editor-in-chiefs of the acquired newspapers also gathered together.

They took their seats in a renovated studio. He Yuzhu went on stage first and sat down with Lou Xiaoe, while the people below sat according to their seats.

Picking up the microphone and confirming that the sound was normal, he announced: "This acquisition is to create 'Baifa Media Co., Ltd.'

The company will have multiple departments including news, variety shows, filming and scriptwriting.”

“The detailed structure will be discussed later.

We will build a new modern head office, and the former ATV building will be converted into a dedicated place for the variety department to produce various indoor and outdoor variety shows."

“The company is committed to all-round development and growth. Short-term job adjustments do not represent permanent positions. Whether one can succeed depends entirely on one’s own ability.

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