Reborn with a Cell Phone 2007

That morning, Ji Shumiao sent Xiaoyu to the airport before going to the group. There was already a long queue outside the office door, with people reporting, asking for instructions, and visiting from other companies...

The 16th floor was only quiet for a moment when she came back yesterday, but it was full of people at other times.

Ji Shumiao looked at Sui Xixi for help. Sui Xixi put his five fingers together and pointed at an elderly man wearing an old, ill-fitting suit: "This is Director Zhao of Qianwei Soap Factory."

This was the person Ji Shumiao specifically asked to see yesterday. The others are all internal staff of the company and can wait.

Ji Shumiao shook hands with him and said, "Director Zhao."

Director Zhao was surprised at her youth. This girl was almost the same age as his granddaughter. How could she be the president of such a large company?

Director Zhao shook her hand, then quickly let go and asked Ji Shumiao anxiously, "Can our soap really be broadcast live?"

"Come in and talk." Ji Shumiao took him into the office. "I'm really sorry, it's a bit messy."

The documents had not been processed yesterday, but Sui Xixi cleared out the coffee table and sofa in advance for them to sit down and chat.

After Sui Xixi served tea to the two of them, she went out.

Ji Shumiao took a sip of milk tea and his mood instantly improved.

Director Zhao had a cup of tea in front of him. He had something on his mind and couldn't drink a single sip. "Boss Ji, to tell you the truth, our factory is about to close down, and we really can't sell this last batch of inventory. Your people came to the factory and said they wanted to sell our soap in the live broadcast room. We thought they were scammers at first."

After the end of the "Dragon Head-raising" event jointly organized with several industry leaders, the official live broadcast room of Shimian started selling some daily necessities. These are inconspicuous but necessary items in life. Because they are affordable and are all domestic products, plus the recommendations from the official live broadcast, many users who come across the live broadcast room will buy some, so the daily sales volume is considerable.

Ji Shumiao got straight to the point: "How much inventory do you have?"

"It's about 130,000 yuan."

“If we sell them all, can we save the soap factory?”

Director Zhao smiled bitterly and said, "We can make up for the overdue wages of employees."

Ji Shumiao didn't know what to say. As an old domestic brand that was once at its peak and occupied half of the domestic soap market, it has fallen into such a difficult situation under the siege and suppression of foreign capital.

The factory price of Qianwei soap is 1.75 yuan per piece, and the retail price can be sold at 2.5 yuan per piece. Because the profit is too low, supermarkets are reluctant to put this kind of soap on the shelves.

Ji Shumiao thought: How can I find the selling point?

Director Zhao saw that she didn't say anything and suddenly became anxious: "Our soaps are all made of pure natural oils and soapberries. The price of raw materials has been rising over the years, but we haven't raised our prices..."

The light bulb in his head lit up, and Ji Shumiao asked, "Can you live stream eating soap?"

Director Zhao nodded firmly: "As long as we can sell it, I can eat as much as I want!"

"Not much, just one bite will do."

One bite is enough for years of marketing.

Ji Shumiao: "In this way, we don't want to sell them individually. The express fee is not enough. We can sell them in bundles of 5 or 10 and sell them directly at the retail price. 5 bars of soap will be sold for 12.5 yuan, and 10 bars of soap will be cheaper at 22.5 yuan."

"Is this... is this suitable?" Director Zhao hesitated. "Will anyone buy it?"

Ji Shumiao clapped his hands: "I guarantee it! It's better to do it today than to wait for a better day. I think we should do it on the live broadcast room tonight!"

As Ji Shumiao said this, he was about to call Sui Xixi and bring Director Zhao to Miaomiao House to confirm the live broadcast schedule for the evening.

Director Zhao stood up and hesitated: "That fee... commission, I heard there is a slot fee, it is fixed whether it is sold or not, I..."

"No." Ji Shumiao laughed, "There is no slot fee in the official live broadcast room. Only the live broadcast rooms of the Internet celebrities under the company have it."

"The commission..."

Ji Shumiao: "I charge 10 cents for each order, no matter how much the unit price is, I only charge 10 cents, my people have to eat too."

"really?"

"Really, really!" Ji Shumiao nodded sincerely, "We will write it down in black and white. If you are worried, I will show you the contract first."

……

Director Zhao said that there were still 15 bars of soap left in stock, so Ji Shumiao dared to ask his subordinates to stock 5 pieces - 10 pieces of each combination pack of 15 bars of soap and bars of soap.

Regarding the inventory problem, Ji Shumiao did not tell Director Zhao before the live broadcast. He only told him to eat whatever was available. He also instructed the anchor to stop Director Zhao after he took the first bite of soap. As a result, this simple-minded man really ate it all.

During the live broadcast, Director Zhao was nervous at first, but when he started talking about Qianwei Soap's past glory and current predicament, he no longer cared about his emotions. He picked up the soap and bit off a big piece of it, and said with tears in his eyes: "Our soaps are all made of natural raw materials. They are edible, really edible!"

Ji Shumiao instructed the marketing department off-camera: "Push the footage just now on all major platforms. Buy as many hot searches as possible."

30 combination packs sold out overnight.

It was already early morning when the live broadcast ended. Director Zhao looked at the sales data in disbelief. All... all sold out?

5块15万件，10块15万件，那就是……225万块肥皂？！

Ji Shumiao reminded him: "Hurry up and call the workers back to start work."

"Oh oh oh!" Factory Director Zhao hurriedly picked up his mobile phone and made a call. After much persuasion, he convinced the person on the other end of the phone that they had sold 225 million bars of soap.

Ji Shumiao: "Supermarkets don't sell the products because the profit is too low. You can only sell them through live streaming in the future. The official live streaming room will not be used for special shows for you. You need to set up your own live streaming room. After you finish selling this batch of products, arrange for someone to come and learn how to live stream."

Director Zhao said yes repeatedly. Even if Ji Shumiao asked him to throw himself into the oil pan, he would still say yes: "Mr. Ji, you saved our factory!"

Ji Shumiao smiled and said, "You're welcome. Remember to vote for me next time."

Director Zhao: “Ah?”

Things were not entirely smooth sailing. As March 3.15, Consumer Rights Day approached, there were suddenly a large number of rumors on the Internet about "selling fake goods in live streaming rooms."

Ji Shumiao asked the legal department to get to work without thinking, and to sue me in a high-profile manner, to let the world know that we do not sell fake goods.

Someone suggested to Ji Shumiao: "It's because the products we sell are all unknown small brands, and they look like knockoffs. If we switch to selling big brands, this won't be the case."

Ji Shumiao looked at him sharply: "There are still 6 million rural people in our country. They don't care about the big or small brands of the goods. They just want to buy cheap and easy-to-use toilet paper. The consumption upgrade we are talking about is not only to let people in third-tier small cities live like Beijing and Shanghai, but also to let their consumption be upgraded."