Reborn with a Cell Phone 2007
Chapter 243 January 12th A long way to go
On the day of the fashion show, everyone was waiting with bated breath. The most nervous person was none other than grandma, who hadn't slept the entire night before. She simply got up and memorized the interview outline all night long, and grandpa also got up and stayed with her the entire night.
When the fashion show started, grandma was still holding a crumpled piece of paper and reciting it.
Ji Shumiao comforted her, "The interview will not be broadcast live, so don't be nervous, grandma. The media have all informed us and will only ask agreed questions. You don't have to recite the script, you can use your own words. Even if you say something wrong, you can ask them to edit it later."
Ji Shumiao gave money to several media outlets that came today.
"My heart is about to jump out of my throat." Grandma patted her chest and asked, "Isn't it time for a heart attack?"
"Bah, nonsense!" Grandpa glared at her while holding a pair of walnuts in his hand. "Everything was fine during the physical examination last month, but you still have a heart disease. You must have never seen the world and you are scared. Look at your inability to achieve anything."
"You have something to show for yourself? If you have something to show for yourself, then go ahead! Ah, old man, what else can you do all day except playing with those two broken walnuts? You can't even crack a walnut. You do nothing all day long. You eat other people's food and do dog shit. You're nothing at all. You've become a playboy even when you're old, showing off all day long..."
Ji Shumiao: "..."
After scolding grandpa, grandma instantly felt refreshed, energetic, and radiant with confidence. She looked ten or twenty years younger.
Ji Shumiao was stunned. A world was created where only his grandfather was injured.
Thanks to sufficient hype from online public opinion in the early stages and the support of various celebrities, the number of online viewers for the live broadcast of the first ready-to-wear show reached up to five million. Although many people just watched the fun, they still couldn't help but place orders passionately in the atmosphere.
[Wow, this is a fashion show!]
[This model is wearing beautiful clothes! ]
[Oh my god, there is finally fashion that I can understand!]
[Oh my god, I want to wear this on a date, I’ll blind all the men!]
[Ahhh, this skirt! My dream skirt! When I was a kid and dreamed of being a princess, I wore a skirt like this!]
[I have my coming-of-age ceremony next month and I’m worried about having nothing to wear!]
[Is it nice? Click the link below and you can get the same one.]
Because there were too many people rushing into a Taobao store to place orders at the same time, there were even page freezes and losses at one point.
At the end of the ready-to-wear show, grandma came on stage and bowed with all the models.
Ji Shumiao and others were standing in the audience and applauding excitedly. Ji Shulang came out from the backstage and handed the tablet computer to her. He had been backstage all night staring at the data and operations of the live broadcast and Taobao store.
Ji Shumiao took the Langyue 1 tablet computer, which had not yet been released, and was dumbfounded when he saw the sales figure on it: "Two... two and a half hundred million...?"
And it continues to grow.
This number was really beyond Ji Shumiao's expectations.
Ji Shulang was also filled with emotion: "This is too much money!"
Ji Shumiao couldn't help but pour cold water on him: "Don't be too happy too soon. Many of these people placed orders out of passion and impulse, and will still refund after they calm down. In addition to pre-sales, many people can't wait for a refund, and counterfeit products will soon emerge everywhere. Some people will refund and buy cheaper knockoffs. In the end, we should be thankful that only one-third of them can stay."
After the ready-to-wear show, there was a haute couture show that was not open to the public. The invited ladies and daughters of wealthy families took their seats as guests.
This event was not broadcast live to the public, mainly to prevent the styles from being leaked, which would have made high-end customization a common style on the street.
However, after the haute couture show ended, Ruan Xiangxiu's official account took the initiative to disclose on the social platform some styles that are no longer in production, as well as the prices of the custom series, ranging from tens of thousands to millions.
Ordinary people can reach the threshold of customization if they work hard. The price is only different because of the different craftsmanship and materials, and the design is tailor-made by professional designers.
Many women are tempted to varying degrees after seeing the prices, especially some women who are about to get married are particularly eager to try - customizing a dress of their own as a toast dress. Whether it is placed at the bottom of the closet after the wedding or passed on to daughters or sisters in the future, it is a good choice.
Although customization requires a deposit and a waiting period, many people still flock to it.
As for the wealthy ladies who were on good terms with Qin Yun and Qin Rong and had plenty of money, they spent a ton of money to buy several items for themselves and their daughters.
The Ji family's status in the business world is constantly improving. Some people will spend hundreds of thousands to order a dress just to curry favor with the family or to build relationships.
The fashion show ended successfully, gaining both fame and fortune - it not only made the "Ruan Xiang Show" brand famous, but also made a lot of money.
Negative public opinion followed one after another. Some people criticized this behavior for entertaining and stigmatizing the sacred fashion, which was a blasphemy against high-end clothing; others said that this haute couture show was a joke, and that a haute couture brand that was not certified by the French Haute Couture Association was not haute couture at all, but just a self-entertainment game...
Under Ji Shumiao's instructions, the brand's official account was not afraid at all and responded strongly to various criticisms.
You say I am entertaining and stigmatizing fashion? No matter how fashionable the clothes are, they are worn by people and serve people. I flatter consumers and make them happy. How can I be considered lowly as you say?
You mean the Haute Couture Association certification? Sorry, we have no intention of discriminating or looking down on the association, and we have no intention of joining it. After all, the only thing we want is the certification of consumption.
Are you unhappy? Consumers are happy. Who do you think you are in front of the clothing fashion that consumers like?
Consumers, who had never been respected in such a way, were delighted and overwhelmingly supported the Nguyen Huong Xiu clothing brand.
After reading the public opinion, Ji Shumiao put down his tablet and sighed: "Sure enough, the bigger the storm, the more expensive the fish."
The flight attendant came over to remind them that the plane was about to take off, and asked them to put away the small table, turn off their mobile phones and other electronic products, or turn on the flight mode.
Ji Shumiao and his family did not stay in Shanghai for long. They flew back to Beijing as soon as the fashion show was over. After all, there were still countless jobs waiting for them in Beijing.
Qin Rong and Qin Yun huddled together, each wearing headphones, and watched the idol drama that they had cached in advance on their tablet computers.
Seeing the hero shouting the heroine's name loudly in the rainy night to confess his love, the two sisters whispered to each other:
"Look at the consequences of not holding an umbrella on a rainy day. Only a fool would do such a thing."
"He was yelling so loudly, in real life, I would have called the police to arrest him for disturbing the public."
"If there were rotten eggs thrown at them long ago, it would be embarrassing to have a love affair known to the whole world."
……
Ji Shulang, who was sitting behind them, was broken, silently.
Ji Shumiao suspected that the two mothers were deliberately provoking Lang Ge, but she had no evidence.
Ji Shumiao had no time to comfort the fragile Lang Ge at this moment. She was busy writing a business plan on her laptop. Ruan Xiangxiu brand still had a lot of things to do next. She had to set up offline chain stores in all first-, second- and third-tier cities; she had to establish a mature and complete after-sales system; she had to crack down on counterfeit and piracy...
Ji Shulang didn't understand: "Offline stores require a large investment but yield little return, and online shopping is the general trend of future consumption. You are going against the grain."
Ji Shumiao's eyes didn't leave the computer screen, his fingers flew on the keyboard without stopping for a moment: "Do you know the lemon effect? With the lemon effect, offline stores can never be replaced by online stores."
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