Rebirth 07 Becomes the First Internet Celebrity.

"That's great. This way, the APP gains a user and we sell tickets, and the loss is not much. You can think of this. In addition, for the platform, this helps it gain a real new user, and it doesn't cost much to attract new users. What is valuable in this era is user resources. If I were the platform, I would agree too." Han Zhiyuan said with emotion.

Blizzard Capital has a unique vision to think of taking a different approach to this issue.

This also gives him a marketing inspiration for his other films to be released in the future.

The release date was also confirmed.

New Year's Day.

A few people also studied several movies that were scheduled to be released on the first day of the Lunar New Year.

A Hong Kong film.

A blockbuster film from a big director.

Two romantic comedies.

Two films were imported from abroad, one is an animation and the other is an action film.

The rest are two animations from the mainland.

Another one is a derivative work of a famous IP.

There is also this little-known work by Jiang Xue and others.

Many works avoid this time.

"I have great confidence in you guys?" Han Zhiyuan said.

"Do your best and leave the rest to fate!" Jiang Xue replied.

The general direction has been finalized and everyone continues to work hard.

Afterwards, Han Zhiyuan received a call from Cui Zihua.

Cui Zihua is older than Han Zhiyuan, and the two have a good personal relationship.

Han Zhiyuan asked about the other party's relationship with him, and Cui Zihua replied: "A junior."

This surprised Han Zhiyuan a little, but he also felt that this was how it should be.

He shouldn't have thought that Jiang Xue might be the boss's canary or confidante because of her appearance at the beginning.

After getting to know her, I felt that she was smart and decisive, and there was no need for her to do these things.

The knowledge and vision displayed by the other party are obviously not something an ordinary girl can have.

Han Zhiyuan and Cui Zihua praised Jiang Xue, saying that some of the decisions Jiang Xue made and the things she said after meeting her several times made him look at her with new eyes.

He was able to find things to praise about Blizzard Pictures, including her adherence to the bottom line and her ideas for subsequent marketing and promotion, and he was not stingy with his praise.

Cui Zihua knew his friend well, but he had never seen him praise someone like this.

Jiang Xue was even better than he knew.

This made him feel somewhat complicated.

As the first day of the Lunar New Year approaches, the publicity campaign for "Back to Youth" has been fully launched.

Trailers, posters, and topics on the Internet are all building momentum for the movie’s release.

Some film critics who participated in the roadshow previews took money and did their best to post relevant text and video content on the Internet.

At the same time, the topic of owing Director Mu a movie ticket was brought up again.

At the same time, the two web dramas directed by Director Mu were also promoted jointly.

The main and supporting actors in the movie also released some promotional materials on their social media accounts.

There are also fans of the original author's book.

In short, all the marketing departments that can be thought of and used were used.

And netizens have formed a preliminary impression of the movie released on the first day of the Lunar New Year.

The subject matter is quite interesting.

However, there are no big-name stars in the leading roles, and the director team also consists of unknown newcomers.

But the clips that were released are quite interesting. I'll go watch them when I get the chance.

However, the industry is not optimistic about the work of this new company and new director.

I am puzzled as to why Youth Again chose to be released on the first day of the Lunar New Year. I think this company is really stubborn.

On the first day of the Lunar New Year, families usually go to the movies as a group. If there are children, adults will compromise for the sake of their children and choose animated films. As a result, there are animated films during the Spring Festival every year, and the box office is good.

The second is foreign 3D action movies, suitable for all ages.

Then there are the works of famous directors, some people watch them for the director’s reputation.

At worst, young couples can watch a light romantic comedy.

I feel that new companies and new directors don’t know how to stay out of the spotlight.

"Youth Again" is positioned as a fantasy drama.

The protagonist, an old lady, becomes younger.

The main theme of the film is to explore the themes of family, dreams, and kinship.

There are some tear-jerking and touching moments in the online trailer.

It's just a clip, but it makes people's hearts ache.

It makes people cry, no matter what the reason is, it is not suitable for such a festive day as the Spring Festival.

Compared with the same period, some people predicted that "Youth Again" would be at the bottom.

Jiang Xue was still quite confident. This year's Spring Festival, the two most popular movies were ones that Jiang Xue had watched in her previous life.

The big director failed this time.

The big investment did not bring a high return, just barely breaking even.

Another light romantic comedy that did very well at the box office.

But the online ratings are very low, with many critics criticizing it as a bad drama.

In addition to not competing with children's cartoons, she may have a filter for what her own company shoots.

She thinks that in terms of watchability, "Youth" is better than all of these.

In terms of marketing and box office, we have invested as much as we can.

Jiang Xue not only helps market her own film, but also plans to market the films of her two rival companies after they are released.

Everything is ready, just waiting for the first day of the new year.

It’s another New Year.

Xu Mo packed up and returned to S City during the winter vacation.

The same goes for chatting and laughing.

This time, the two did not walk together to avoid suspicion.

I don't think we'll be together when we come back.

Jiang Xue heard Tan Xiao say that the two families were planning to bring the two together, and even gossiped about the details.

Tan Xiao told her father about the words that scolded her for having poor vision.

"To be honest, I've been through two scumbags, and I also think Xu Mo is a good guy." Tan Xiao said.

"But Xu Mo is good only after you trained him. He was not as handsome as he is now. He was not talkative. He looked superior because of his good grades. He was serious and looked like a good student. He was the type of student I hated the most before."

"I like someone who is gentle, humorous, can say sweet words, and makes me feel valued."

"But the kind of guys you're talking about usually have plenty of girls around them, and they have a lot of choices, so it's easy for them to run into philandering girls."

"You have to learn how to screen and fall in love with someone who is already a good person," Jiang Xue said.

"Well, my family introduced him to me this time. He comes from a good family and his parents are loving. He's a little bit hard to get along with girls, but he's trying hard. Also, through chatting with him I feel that he is really emotionally stable. When I meet him in person, if he passes the test of appearance, I'll be able to find my place in the world of singleness!" Tan Xiao is going to go on a blind date again this time.

A relative introduced her to a guy, and the two have been chatting on WeChat for almost a month.

The other party is from S City, and they met formally during this winter vacation when she went back.

"Good luck to you." Jiang Xue wished.

*

This time, Jiang Xue and Yu Juan were the only ones celebrating the New Year together.

Her brother went straight to Sister Cheng Guo's house to celebrate the New Year.

Cheng Guo's parents also asked Jiang Xue to come along, but Jiang Xue politely declined.

Yu Juan and I huddled in her little house.

The two of them didn't feel that there were too few people and it wasn't lively enough.

At the same time, I think it’s good that there’s no one around.

I'm usually too busy, so it's nice to be able to relax now without having to socialize.

After the New Year, on the first day of the new year, the two of them slept until after nine o'clock.

They got up and cooked dumplings. After dinner, Jiang Xue cleaned herself up and helped Yu Juan dress up. They booked movie tickets for a little after 1 p.m.

Go watch Teenage Mutation.