Rebirth 07 Becomes the First Internet Celebrity.

The three of them couldn't help but wonder what the box office was for.

Literally?

Do they need to buy it?

Mu Yunzhou asked first: "Do we have to buy box office tickets? This violates the principle of fair competition in the film industry."

"The fairness of movie box office is crucial to the healthy development of the entire film industry."

"I don't agree with buying box office tickets." Mu Yunzhou said.

Manager Zhou explained to the three people: "Although buying box office tickets is not an upright thing, judging from the current market environment, the marketing methods of film promotion have deviated from the film content itself. We must cater to this market. When someone does not follow the rules, it is not so easy to stay out of it. Our company is also willing to increase the additional expenditure ratio for buying box office tickets."

"Director Mu, there are about 200 domestic films released every year, and nearly one-third of them lose money. Just like your previous two films, if you didn't buy them at the same time, the final result would be that your film's release was mediocre and it didn't even have the opportunity to continue to be scheduled, let alone sell well.

Buying box office tickets can create a false impression of box office sales. Cinemas earn revenue by selling tickets to audiences to watch movies. Cinemas will also prioritize profitable films for their own benefit. So if it doesn't bring profit to the cinema, why would the cinema schedule your film? The schedule is limited, and everyone will prioritize the one that maximizes profit. "Han Zhiyuan added.

Mu Yunzhou sighed. Combining his previous two works, he had to admit that the other party was right.

When his previous movie was released, there were some screenings on the first day, but the data was not very good. Later, the number of screenings was reduced and it was scheduled at a not-so-good time period.

It’s a vicious cycle. No one wants to watch the movie, and eventually the cinemas won’t show it at all.

Make way for other films.

"No wonder there are some really cheap movie tickets on the market. I was curious about where they got the tickets from. Did they actually buy the tickets and then resell them at the box office?" Jiang Xue asked curiously.

"Yes." Han Zhiyuan replied, "The film company paid for the box office with real money, and then distributed it to the audience through giving away or at a low price. Some theaters also reached cooperation and sold the box office at a price lower than the market value. In the end, the money was collected, but whether the tickets were sold or not is another matter. Whether they will reach the hands of the customers is also unknown. Anyway, the numbers will accumulate the total box office."

Jiang Xue nodded after hearing this. This was considered industry insider information.

The film industry has high investment, great returns, is profit-driven, has fierce competition, and has a lot of twists and turns.

Learned a lot.

"I have some understanding of this before, but it was very one-sided. I'm very curious, is it like this in the market now? Is it like this abroad as well?" Chen Jing, who had been silent, asked Han Zhiyuan.

"The domestic online film market is different. People abroad are more likely to pay for the genres and styles that interest them, but in China, in recent years, the public as a whole has tended to have a herd mentality," Han Zhiyuan replied.

"You young people should feel it more deeply than we do. My youngest son, who is only in primary school, uses Internet slang every day, such as 'Everything is a cloud', 'Awesome', and 'Yuan Fang, what do you think?' I have read a few books on psychology. The psychological explanation is that these buzzwords are spread and used within the group, forming a herd mentality, that is, individuals, under the influence of group behavior, behave in a consistent manner in line with the group."

"Like the movie that had a high box office during last year's Spring Festival, which eventually grossed over 1.3 billion yuan, is it some kind of masterpiece? Do you think the artistic level is worth the box office? Have you ever thought about why so many people are willing to pay to watch it?"

"It's because of the herd mentality that President Han just mentioned." Jiang Xue replied in a deep voice.

"Because the mentality of most audiences is that the box office is so high, there is so much discussion on the Internet, and many people around me have gone to see it. If I don't go to see it, will I be unable to keep up with the trend? Will I be unable to join in the conversation? Ordinary people will have this mentality.

Once this mentality is formed, people will pay to see a movie at the box office. At this point, the content of the movie is no longer important. What’s important is that everyone has seen it, so I have to watch it too. If I don’t watch it, I’ll be out of date.”

"This is similar to Dianping.com, where the businesses doing well in physical stores are undoubtedly those with high sales and good reviews. Also on Taobao, those with high sales are ranked at the top, and they are essentially the same.

Sales volume is a process from nothing to something, and human intervention is the only way to achieve it. Higher sales volume leads to more sales, and more sales lead to higher sales volume, which complement each other. "Jiang Xue said.

"Mr. Jiang is very smart, that's it." Han Zhiyuan praised, "So under the background of the public's herd mentality, buying box office tickets has become a marketing tool that suits the national conditions."

“Don’t think this is a bad thing. As the old saying goes, if the water is too clear, there will be no fish. We spend real money just to be on the same starting line with everyone. For this purpose, we will screen out some film producers who are not so strong. However, the works that will eventually get high box office cannot all be bought by ourselves. That goes against the original intention of making money. The quality of the works still has to be acceptable, and ultimately the audience has to pay for it.” Han Zhiyuan concluded.

"Besides, since the country has not explicitly prohibited this, it is not illegal."

"As a person, especially in business, you can't be so rigid."

Sure enough, through these words, Mu Yunzhou, who had just disagreed, and Jiang Xue both showed thoughtful expressions on their faces.

Obviously thinking.

If President Cui hadn't greeted him, and if this work wasn't also invested in by Cui's investment company, he wouldn't have said these things so sincerely.

In addition, the reason why he devoted himself to offering advice was because he was optimistic about the work "Back to Youth".

Not to mention the share they can get if they can produce a film or TV show that does well at the box office.

If he can really hit a billion box office like last year's Spring Festival, his distribution company will also become famous in the circle.

A matter of gaining both fame and fortune.

Han Zhiyuan looked at the people present and knew that the situation was almost stable.

He looked at Jiang Xue carefully, after all, she was the one who made the decision.

I wish she wouldn't be so pedantic.

Sure enough, after a while, he heard Jiang Xue ask: "Mr. Han, how much more money do you think we should invest in buying box office tickets?"

Han Zhiyuan felt relieved when he heard this and smiled happily.

He calmly poured tea for everyone.

He calmly said a number.

Mu Yunzhou took a breath after hearing this.