Rebirth 07 Becomes the First Internet Celebrity.
Chapter 388: Issues with the Distribution of "Return to Youth"
The second half of 2013 passed extremely quickly.
After New Year's Day, 2013 is over and time has come to 2014.
On New Year's Day, Yunzhou Film and Television released three web dramas, one is a workplace drama, one is a youth campus drama, and the other is a costume light comedy.
Only one of these three was produced in collaboration with iQiyi, while the other two were produced in collaboration with Tencent's video software.
Because of the success of Yunzhou Film and Television's first two works, even though the new work is not directed by Mu Yunzhou, it is the product of the same company, and the work with Mu Yunzhou as the art director has a very high quality.
The subsequent three works all sold for good prices.
The copyright of one of the workplace dramas was purchased by a satellite TV station and updated simultaneously with the video platform.
At the same time, their company has some projects in the establishment, preparation, or shooting stages.
Anyway, the company has money and is willing to spend money.
And you can get a return on the money you spend.
There is one benefit to the cooperation between the video platform and Jiang Xue and others, although the works are sold.
However, in the subsequent marketing and promotion, the Yunzhou Film and Television Company team will cooperate very well with the promotion.
There are also many ways to promote.
The angles are tricky and can easily attract the attention of netizens, making them search for the full film after seeing the promotional materials.
So although the money spent is high, the platform can make it back later, and the platform also likes to cooperate with Yunzhou Film and Television.
Yunzhou Films received the money, and Blizzard Capital established a 100%-controlled agency and signed a number of artists and models with good conditions.
Wendi's agency contract was also placed with this company.
With the help of a professional team, Wendi was sent abroad to participate in the modeling competition where she made a name for herself internationally in her previous life.
In addition to Wendi, the agency also signed other models and sent them to the competition together.
It would be best if you can get a ranking, but if you can’t, just treat it as a learning experience.
Make a name for yourself in the domestic fashion circle in the future.
A large portion of the money earned is used to train the artists under his company.
We also selected some young, handsome men and beautiful women to go to Korea for systematic and process-based learning and training.
The contracted artists receive training in professional skills including but not limited to acting, vocal music, and dancing. The teachers invited are all well-known in the industry. At the same time, they also cooperate in the cultivation of professional qualities such as public image and media response.
Based on the artist's characteristics and market demand, the company will position the artist with a suitable role image and carry out corresponding packaging and publicity.
At the same time, the agency will provide artists with opportunities to participate in the filming of film and television works, allowing them to learn and grow through practice.
Yunzhou Film and Television basically uses its own artists in all its projects where possible.
Professional agents also contact other directors to audition their works.
A lot of manpower and material resources were invested, and the rewards were seen quickly.
The effect is also significant. Several contracted artists who have gained a certain degree of fame from filming online dramas have received audition invitations for other TV dramas and from other directors. Although they are not the protagonists, they are also important supporting roles.
The pay is not bad.
Just wait for the show to be broadcast, and the team will do some marketing. With a certain fan base, you can be considered to have a name in the entertainment industry.
Mu Yunzhou's "Back to Youth" took several months to shoot, and in the later stage, he invited an international special effects team to do some of the special effects in it.
Jiang Xue looked at the overall effect of the film and felt it was very good.
Star Capital also thinks it’s a good idea.
It was submitted to the relevant film censorship agency for content review and has obtained a license for public screening. The only reason it was released so quickly was because my brother found out about it through the connections of Sister Cheng Guo's relatives.
Next, we will cooperate with Cui’s company to issue the shares.
Jiang Xue wants to perform during the Spring Festival, the most golden and most competitive period of the year.
But the person in charge of the distributor disagreed. He believed that time was tight and there were many competitors, making it extremely difficult to break through during the Spring Festival.
Jiang Xue, however, felt that since there were many competitors and the traffic was equally huge, the quality of their works might not be worth a try.
She brought along director Mu Yunzhou, the head of Yunzhou Film and Television Chen Jing, and Manager Zhou of Star Capital, determined to sit down with the distributor again to discuss the film's distribution in depth.
The person they were in contact with was called Han Zhiyuan. He was in his forties, gentle and refined, with a scholarly demeanor. On the appointed day, he personally stood at the elevator entrance to greet them, politely shook hands with every guest, and led Jiang Xue and her group to his office.
Han Zhiyuan's office has very Chinese style decoration and furniture.
The four big characters "Tranquility and Far-reaching Vision" are hung on the wall with powerful strokes. On the desk, there is a set of exquisite tea sets and a pen holder full of brushes, silently telling of Han Zhiyuan's love for traditional culture.
The host and the guest sat down. Han Zhiyuan poured tea for the guests. He stroked the teacup gently and said to Mu Yunzhou with a smile, "Director Mu, I watched your new movie. After watching it, I also organized the company's staff to watch it. Everyone gave very good feedback. I also watched your first two works and felt that you are very talented."
Mu Yunzhou nodded slightly and responded modestly: "Mr. Han, you are too kind."
Mu Yunzhou: "Then, do you think this work, which you think is good, has the possibility of being released during the Spring Festival?"
Manager Zhou: "You are a professional. If you really don't recommend it, we will postpone it and choose another day.
Chen Jing analyzed the commercial potential and strategic significance of the Spring Festival period: "The audience and box office potential of the Spring Festival period is huge. As long as we can accurately position and market effectively, I believe that Youth Again can become a dark horse."
Han Zhiyuan listened to everyone's discussion and nodded in agreement. "In fact, the film's boss has said hello. Cui's company is the major shareholder of our company. For Cui's sake, no matter how good or bad your film is, I will mainly do the distribution work. But after watching the sample film, I have other ideas."
Everyone present listened to Han Zhiyuan's words carefully.
He glanced at everyone's expressions and continued, "This film retains the essence of an art film, and incorporates commercial popular elements. The subject matter is very novel and the idea is good. As long as it is promoted properly, it will definitely sell well."
"But, Director Mu, you are still a little less famous." Han Zhiyuan said to Mu Yunzhou.
"If you don't mind being directed by a big name, you might be able to achieve good box office results."
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