Rebirth of the Republic of China: The Story of the Chaebol

After dealing with the matters at Huachen Company, Sun Tong will next deal with the issues at Hanhai Pharmaceutical Company.

Since the establishment of this company, he has been playing the role of Sun Tong's "cash cow". To be honest, the speed at which this company makes money is faster than the speed at which Sun Tong prints his own money.

However, this company now also has a problem, that is, its scale is too large and somewhat eye-catching.

Hanhai Company's main business is still pharmaceutical manufacturing. After becoming rich with sulfamethoxazole, the company has since developed dozens of special medicines for various diseases. It can be said that the company's annual net profit from its pharmaceutical business alone will not be less than 2 billion US dollars.

This is even before Hanhai Group distributed a large portion of its profits to dealers that cooperated with the company, otherwise the figure would probably exceed 50 billion.

In addition to pharmaceuticals, Hanhai has also made good progress in the medical device industry. Although the speed at which this industry makes money cannot be compared with selling medicines, as the largest medical device company in the United States today, this business of the company is still very promising.

This time when Hanhai Group is split, the above two businesses will be retained by Hanhai Company.

In contrast, the cosmetics, sports equipment, sports machinery and sports-related industries that the company later developed were directly split out by Sun Tong this time.

Among them, the cosmetics industry was directly split into three new companies by Sun Tong, namely Lauder, Lancome, and Clinique. At first, Sun Tong also considered giving these three companies other names, but in the end he thought about it and decided to "borrow" these three well-known names. After all, when he thought of cosmetics, he couldn't help but think of these brands in his mind.

Anyway, these three brands have not yet been born, so Sun Tong has no pressure at all to use these three names.

However, what is quite coincidental is that the head of the research and development department of Lauder Companies is the uncle of Mrs. Lauder, who would later found Estee Lauder Companies. And our future Mrs. Lauder, after being recommended by her uncle, is also now working at Lauder Companies. It is hard to explain the fate behind this.

Sun Tong certainly would not let his own people fight against each other when setting up three cosmetics companies at one time, so the three companies had different focuses in the initial stage. Besides, Sun Tong was also asking people to find a way to acquire L'Oreal. Although he himself did not think highly of the profits in the cosmetics industry, now that he had the idea of ​​getting involved in this industry, he would try his best to do it to the end. At worst, he could just regard it as accumulating more assets for his descendants.

Compared with Hanhai Company's cosmetics business, the output value of its later sports-related industries is relatively much smaller.

After all, the business had only been in operation for a few years, and the company did not attach much importance to these industries, so after splitting out these businesses, Sun Tong only established a company called "Nike".

The company's main business is sports equipment, and sports equipment and sports peripherals are just incidental.

There are already many sports leagues in the United States, but these sports leagues are not having an easy time nowadays, and no sports equipment companies will choose to invest in them. Usually, athletes from major leagues need to spend their own money to buy sports equipment.

With such an opportunity right in front of him, if Sun Tong still cannot seize it, then all his business efforts over the years will be in vain.

The major leagues are having a hard time now. Nike wants to give them money, and even if the contracts offered are very harsh, the leaders of the major leagues still have no choice but to sign these contracts.

After getting these contracts, Nike immediately began contacting star athletes in major leagues and began signing exclusive agreements with them. Once Nike had secured all these athletes, its development was completely stable.

Sun Tong's move really confused other colleagues, mainly because Nike's series of operations really opened their eyes. Before this, people in these companies had never thought that sportswear and sneakers could be sold in this way.

Nike's massive publicity campaign has already begun, and this little-known company has immediately become popular throughout the country, especially because the various sports equipment it produces are full of fashion in design, which has completely captured the hearts of the country's young people.

Many of Nike's new products are now being sold in the market at more than twice their original price.

Not only did Nike's management feel happy to see this scene, but the leaders of the sports leagues were also happy to see it. After all, while Nike got the meat, they also got the soup.

Especially those players who have signed endorsement contracts with Nike. They used to have meager incomes, but now their pockets are fatter. Some of the showy guys have already started to change their houses and cars, and this matter has caused quite a stir in the newspapers.

In addition to sports equipment and instruments, star cards produced by surrounding companies have also been welcomed by consumers once they were released. After all, these cards have been packaged by the company as collectibles with collection value. Sun Tong even arranged for people to buy those rare cards at high prices in the market. As long as these things are related to money, Sun Tong only needs to hype them up a little and the market will not be bad.

In the future, the company only needs to control the sales volume of various rare cards, and recycle some cards from the market from time to time, and then the business will be successful.

After Sun Tong's series of operations, Nike's operational problems were completely solved. Next, the company's top management only needed to develop step by step according to the plan given by Sun Tong. Reaching the development height of Nike in Sun Tong's previous life was just a foundation. He believed that Nike in this world would definitely reach a new height.