Zongman: Exchange lives with the heroines

Chapter 59: Exaggerated Propaganda

He said he wouldn't come, but he still came the next day.

"So you're a tsundere."

"I'm leaving."

"I'm just kidding."

Xia Mo respectfully invited Yukinoshita Yukino into the house and served her tea...

"Forget it, just sit down and I'll do it."

Looking at the fragile and weak Miss Xue Mo, Yukinoshita Yukino sighed and walked into the kitchen familiarly. She made a cup of black tea for herself and also made a cup of brown sugar water for Xia Mo.

"Thank you, it's great to have you."

Xia Mo sat on the sofa, took a sip of brown sugar water, and then said some inappropriate words in a serious manner.

"You're welcome. Although I feel terrible having you."

Yukinoshita Yukino sneered and counterattacked.

"You took the initiative to take care of me."

Xia Mo reminded.

"Who has been haunting me all night?"

Yukinoshita Yukino asked back.

You could have blocked me, but not only did you not block me, you also accepted my constant nagging. I don’t need to point out what you were thinking.

Xia Mo raised his eyebrows proudly and said nothing.

Yukinoshita Yukino understood what he meant and immediately said unhappily, "The author of Your Name, Mr. Natsuno, is you?"

"Hey, how did you know?"

Xia Mo looked slightly surprised.

He hasn't told the other person about the book "Your Name" yet, not because he intends to hide it, but mainly because it hasn't been finished yet. He plans to tell him about it later as a surprise, well, maybe it could also be a shock.

"This book is being promoted everywhere, so it's hard for me not to know about it."

Yukinoshita Yukino glared at Xia Mo fiercely.

What on earth are you thinking of, using a name like that, writing a book like that in her honor?

Putting aside what he was thinking, Xia Mo was more concerned about another issue now.

“It’s being advertised everywhere…”

He muttered to himself and took out his mobile phone to search for relevant information on the Internet.

As soon as I typed the name, various popular terms came out.

"what your name?

How good is "Your Name"?

What is Your Name about?

The industry's strongest conscience, "Your Name" is coming!

Revealing the darkest side of Japanese campus, "Your Name" is a must-read!

My family, I stayed up late last night to watch "Your Name" and I cried. How about you?

You will regret it for the rest of your life if you don’t read it. I have never read a novel as good as "Your Name"!

I can't accept that you haven't seen Your Name!

...

Looking at these popular entries, Xia Mo couldn't help but twitch the corners of his mouth.

The first part is fine, but what the hell is going on in the latter part? It's too exaggerated, and it almost seems like an awkward boast.

He randomly clicked on a flattering article written by a well-known critic in the field of light novels.

The article goes to great lengths to praise "Your Name" from all aspects and angles, saying it is unique in the world, and even compares it to literary masterpieces, saying that it is more than worthy of winning the Akutagawa Prize and the Naoki Prize.

This is outrageous.

You should know that these two awards are the highest and most credible literary awards in Japan. To say that Your Name is more than qualified to win these two awards is equivalent to saying that an ordinary online novel is more than qualified to win the Mao Dun Literature Prize and is better written than To Live.

“This guy must be a hater!”

Xia Mo couldn't help but swear.

"what?"

Yukinoshita Yukino was stunned for a moment.

"Nothing, just do your thing."

Xia Mo waved his hand and continued to look down at his phone.

next moment.

The cell phone fell into the hands of Yukinoshita Yukino.

She said coldly: "I want to play with my phone for a while, give me an explanation first, what is going on with "Your Name"? "

"Well... you'll know what's written inside."

Xia Mo returned to the room and gave the manuscript of the novel to Yukinoshita Yukino in exchange for the right to use the mobile phone.

Subsequently.

The living room fell into silence.

Yukinoshita sat on the sofa and read a novel.

Xia Mo sat on the sofa and looked at his phone.

When I opened the comment section of that article, I saw it was filled with curses.

Most of the comments were directed at the author of the article, who was accused of being a money-grabbing, shameless, and having no conscience or morals. Even the author of the novel was criticized as well.

Horse riding!

What do you know?

I am pure and innocent!

Xia Mo felt unhappy and continued to scroll down the comments.

Most of the comments were still insults, but there were also some less aggressive ones. One of the comments caught his attention.

"Isn't anyone curious about who the author of Your Name is? I've seen promotions for this book in many places. The most outrageous thing is that a celebrity I follow also recommended this novel. She said it was very good, but I remember she clearly said before that she doesn't read light novels."

Netizens below echoed the sentiment.

The publicity for this novel was outrageous. It was everywhere online and offline. Even many celebrities joined in the promotion. If you didn’t know, you would think it was a popular movie about to be released.

Those who know can only complain, wondering which god came down to earth to gain experience?

"This time the publicity is stronger than last time. Fuzugawa alone can't invite so many celebrities..."

For the last "re0", Busei's publicity machine was in full swing.

This time, for "Your Name", in addition to Fuzugawa's publicity machine, there are more channels in other aspects.

With such a big fanfare, it seems that the mastermind behind the scenes doesn't want to cover it up anymore.

"Is it time to show your hand?"

Xia Mo was thoughtful.

Come if you want, it doesn’t matter.

He continued to scroll down the comments.

He was scolded a lot and received a lot of criticism.

Damn, you're so idiot, you can't even make some dirty money, you're just bringing trouble to me!

Instead of continuing to get angry, he turned to reading other promotional articles and videos.

five minutes later.

Xia Mo nodded with satisfaction.

Fortunately, the mastermind behind the scenes is not a waste.

Although there is indeed a suspicion of excessive publicity, most of the publicity is positive, and only a few are low-level red and high-level black.

Even if it causes a small number of people to be disgusted due to excessive publicity.

But overall, the novel has become popular, and most people have been intrigued and said they will definitely buy a copy next week to give it a try.

"Eh, TAKI? This name..."

Kong Congbai's fingers slid across the phone screen quickly, and suddenly, they stopped.

Looking at the familiar name, Xia Mo clicked on it.

This is a popular personal website.

The blogger of the website is named TAKI. He always updates ACGN information and comments on newly released works in a timely manner.

This time, TAKI updated a new article, which was not a review of a new work, but a critical article.

That’s right, it’s targeting “Your Name”.

The day before yesterday, TAKI received a phone call. The other party invited him to promote "Your Name" and the remuneration was quite generous.

TAKI refused, saying that his website was only for interest, not for making money.

The other party didn't insist.

That should have been the end of it.

However, in the past two days, TAKI found that the promotion of "Your Name" was everywhere, overwhelming, omnipresent, and pervasive.

TAKI was angry.

There is nothing wrong with publicity, but such exaggerated publicity is too much!

evil ways!

This is an evil way!

Light novels shouldn't be like this!

The two-dimensional world should be pure and flawless!

No!

I have to do something!

So, TAKI took up the weapon of keyboard, posted his experience on the Internet, and called for: "We must resolutely resist this kind of black sheep, and we must not let those people corrupt the atmosphere of the industry. At the same time, I would like to warn Mr. Xia No that no matter what your background is, the second dimension is not a place for you to play around. Either concentrate on writing books, or quit the circle and stop writing, and don't insult the second dimension!"

Stupid, the two-dimensional world is owned by your family.

Xia Mo curled his lips and looked through the comments.

Most of them are praises. As expected of TAKI, he never does anything to make money.

This is indeed true. It is really admirable that he can stick to his original intention while having such popularity.

The question is, can we keep going on like this?

I'm afraid it has to work even if it doesn't work!

Even if the deal fails, the friendship remains.

When someone comes to you with good intentions to promote their book, it would be fine if you didn't agree, but you actually put them online and called them a black sheep, running advertising in the opposite direction. Who wouldn't be scared and angry after reading this?

After this lesson, no one will make trouble for themselves again.

"I'm done reading."

A voice suddenly sounded.

Xia Mo was slightly stunned and looked up at Yukinoshita Yukino.

"What did you finish?"

"..."

Yukinoshita Yukino was speechless for a while and raised the manuscript of the novel in her hand.

Xia Mo was stunned for a moment before he reacted.

"Ahem, now that you've finished reading it, you should be very clear about my intentions."

He coughed twice, put down his phone and asked seriously.

"By exposing the darkness of campus cold violence, we can draw the attention of society to campus cold violence, so as to promote the improvement of campus environment and prevent the frequent occurrence of campus cold violence, so as to change humanity and the world, fulfill my wish and get my body back."

Yukinoshita Yukino expressed her understanding in a slightly complicated tone, then looked at Xia Mo seriously and commented: "It's very idealistic, and the possibility of success is very low."

Xia Mo smiled and said, "I think the chances of success are very high."

Otherwise it would be a shame to use so many powerful publicity resources.

"…I hope so."

Yukinoshita Yukino sighed and asked, "Explain to me the pen name, what's going on with Mr. Natsuno?"

"Any questions?"

Xia Mo played dumb.

"No problem?"

Yukinoshita Yukino stared at Xia Mo.

Your last name is Xia and your given name is Nai. When such a meaningful name is spread out, what do you think others will think?

"I... oh my, no more talking, I need to go change. It will be terrible if I leak."

Miss Xue Mo quickly stood up and ran to the bathroom, holding her stomach.

Xia Naijun, who wanted to stop him, stood up and stood there in a daze after hearing his words, his face gradually darkening.