Rebirth 2006, creating a super consortium

"Dingle bell...Dingle bell..."

An Xin reached out to turn off the alarm on the phone on the bedside table, opened her sleepy eyes, and saw a familiar scene.

Only then did he remember that he was no longer in the executive suite of the Mandarin Oriental Hotel, but had returned to his home in the staff quarters of the old Planning Commission of Shenzhen.

I have to say that these ten days in Hong Kong were truly a dreamlike experience!

After sighing inwardly, An Xin got up, stretched, and walked straight out of the bedroom.

The guest bedroom opposite is already vacant. He Weidong and his girlfriend Wang Ying moved out five days ago.

He shook his head and walked towards the bathroom with his long legs...

-

"Mr. An, good morning!"

"Good morning!"

An Xin nodded slightly towards the company's front desk and walked directly into the company.

"Mr. An, good morning!"

"good morning everyone!"

When passing by the public office area, I heard some employees nearby greeting me.

An Xin responded with a smile and continued walking towards the CEO's office.

After a while, An Xin sat in the office chair in the CEO's office and began to think silently.

After thinking for a while, he picked up the phone on the desk and called the housekeeper He Fang.

beep...

"Mr. An?"

"He Fang, call Qi Xue, He Weidong, Zhao Rui and the others to come to my office for an emergency meeting."

"Roger that!"

He Fang, the housekeeper, has a really straightforward and simple style!

An Xin smiled and shook her head, hung up the phone, and waited patiently.

dong dong dong...

"Please come in!"

"Good morning, everyone. Please take a seat. We are going to have an impromptu meeting."

Seeing the four people walking into the office one after another, An Xin greeted them with a smile. After they sat down, she turned to look at He Weidong and said, "Weidong, you go first. Tell me about the specific progress of Weibo version 1.0."

He Weidong nodded, cleared his throat and began to report: "According to Mr. An's functional concept, the technical department completed all the development work of Weibo version 1.0 three days ago.

During these three days, the technical department conducted final technical testing and internal company usage testing on Weibo version 1.0. The results were very good and no serious bugs were found.

Based on this test result, our technical department feels that we can proceed to the next stage of small-scale internal testing or directly launch it into the mass market! ”

An Xin nodded when he heard this. Three days ago, when he was in Hong Kong, he remotely participated in the company's internal usage test.

How should I put it? The Weibo 1.0 version of Micro Times is much better than the rough version released by Sina in 2009!

The main focus is simplicity, elegance and ease of use!

When users enter the Weibo homepage, what catches their eye is the popular recommended blog posts or popular person recommendations displayed on the middle page.

On the left side of the webpage is the carefully designed Weibo LOGO - Panda Holding Bamboo.JPG

On the right side of the webpage is a registration and login window, which allows users to quickly complete registration or login.

Once the user completes registration and login, he or she will have the most basic usage functions.

Public real-time content can be published in the form of text, pictures, and videos.

You can follow people that interest you.

You can comment, share and like the blog posts that interest you.

It is no exaggeration to say that Weibo is playing a very new Internet social model and is far ahead of all its peers!

After thinking carefully for a while, An Xin praised He Weidong with satisfaction: "Weidong, the technical department did a good job. I am very satisfied with your development speed and the final results! By the way, has the subsequent version development work started?"

He Weidong nodded and said with a smile: "Well, the development plan for the subsequent version was launched two days ago. Our technical department will do the relevant development work according to the ideas you provided."

"Very good, the technical department must prepare for the version function, this is our nuclear weapon!

In the future, we will rely on this nuclear weapon to completely drive all competitors out of Weibo's social field through rapid version and function updates and iterations!"

After hearing He Weidong's answer, An Xin gave the order a little excitedly!

Although he doesn't understand technology, he knows too well the future development trends of the Internet and future user needs!

As long as the technical department makes preparations for version function development based on the functional ideas he provides.

Then you will never be afraid of plagiarism from your peers, even if it is Penguin!

After quickly calming down, An Xin turned to look at the company's chief marketing director, Zhao Rui, and asked directly: "Zhao Rui, tell me about the situation of the company's marketing department."

Zhao Rui showed his usual smile and said cheerfully: "Boss An, colleagues, let me report to you on the situation of the marketing department.

The marketing department has been initially established and currently has 23 employees, some of whom come from the media and film and television industry, some from the television media industry, and some from the Internet industry.

Therefore, our marketing department has all the necessary marketing and promotion resources, and now we are just waiting for the company to assign us project promotion and marketing tasks!"

An Xin didn't hesitate to ask directly, "The marketing department has also participated in the internal testing of Weibo 1.0, right? Then tell me, have you formed a specific promotion plan?"

After hearing the question, Zhao Rui nodded immediately, and then smiled and talked about the marketing department's plan: "Our marketing department has initially formulated three promotion plans!

The first plan is to connect to television and newspaper channels and launch large-scale publicity and promotion. This is equivalent to notifying all potential users to the greatest extent possible that such a social platform is online!

The second option is celebrity endorsement. In fact, this option can be used in conjunction with the first option. As long as you can find a suitable celebrity to join Weibo, you can achieve the most perfect promotion effect.

The third solution is to mobilize professional online water army and directly start water army diversion plan on other platforms or websites to achieve the effect of quickly diverting vertical users. "

After An Xin patiently listened to the three plans explained by Zhao Rui, she did not speak immediately. Instead, she frowned and fell into thought.

Are there any problems with the marketing department’s three plans?

No!

In fact, these three plans are very suitable for the current Weibo, and as long as they are implemented firmly, they will inevitably bring in a large number of users!

But a very abrupt problem arose.

What is your own positioning of Weibo?

After thinking about this question for a while, Anxin soon got the answer!

Public opinion influence and marketing influence!

These two characteristics are the core positioning of Weibo!

Weibo will be a public opinion platform in the future. Controlling Weibo is equivalent to controlling some public opinion channels. You can exert your due influence and get the results you want.

Marketing influence is easier to understand. As long as the user group is large enough and the samples are large enough, all aspects of the field will be affected, and advertisers or partners can be matched with appropriate relevant resources to achieve the best marketing effect.

After thinking it through thoroughly, An Xin immediately looked up at Zhao Rui, and suddenly found that Zhao Rui's usual smile had disappeared, and he seemed a little uneasy?

My long silence seemed to have caused Zhao Rui to misunderstand me?

An Xin shook her head, then smiled and said to Zhao Rui in a gentle voice: "Zhao Rui, these three plans are very good! We will adopt these three plans as the core framework, and after adding some details, we can start the marketing promotion activities on Weibo."

Zhao Rui let out a sigh of relief when he heard that, a hint of joy appearing on his face.

Before Zhao Rui could be happy for long, An Xin immediately asked, "What is the estimated cost of these three plans by the marketing department?"

Zhao Rui nodded first, then shook his head and said, "Boss An, among the three plans, there is currently no standard figure for the estimated costs of the first two plans. It depends on which celebrities the company wants to invite and on which TV and newspaper channels it wants to place relevant advertisements.

As for the third water army plan, 100 million can achieve quite good results."

Anxin really doesn't want to engage in that painful word-of-mouth fission promotion model, which is too slow in attracting traffic.

He wanted to just spend some money, open up all the publicity channels, and make Weibo instantly appear in everyone's sight.

Then, before the Internet giants can react, they quickly seize the user market and sweep across the world!

After figuring it out, An Xin looked at Qi Xue and asked directly, "Sister Xue, how much money is left in the company's account?"

Qi Xue reported the data without hesitation: "Of the 1000 million yuan in funds on the account, 294.8 million yuan has been actually spent. The communication channels (communication traffic + server) need to lock up 500 million yuan, and the balance on the account is 205.2 million yuan."

An Xin nodded slightly and continued to ask, "Have you estimated the total monthly expenses for employees?"

Qi Xue immediately gave the relevant expenditure figures: "At present, the company has 77 employees, including senior executives, and the preliminary estimated total monthly expenditure is 51.14 yuan, of which salary expenditure is 39.64 yuan and five social insurances and one housing fund expenditure is 11.5 yuan."

An Xin nodded in understanding, then turned to look at Zhao Rui and asked, "Which stars are the most popular now? Which stars are the most discussed topics? How much endorsement fee would it cost to invite them to join?"

"Li Yuchun!"

Zhao Rui blurted out the answer immediately, and then corrected himself: "Mr. An, the most talked-about star right now is actually the group of female singers selected from last year's Super Girls. Li Yuchun is the most talked-about among them."

After hearing Zhao Rui's answer and following the Super Girl thread, An Xin instantly thought of a future way of playing - fan circle!

Thinking about how the fan circle plays, An Xin couldn’t hold back any longer.

However, this way of playing is indeed the most efficient and has the highest return rate.

An Xin immediately looked up at Zhao Rui and slowly asked, "Can you sign the five most talked-about female singers from last year's Super Girl Contest as a package? If so, what's the approximate price?"

"what?!"

Zhao Rui was a little dumbfounded when he heard this, but he quickly lowered his head to think.

After a while, he raised his head and said, "Boss An, we don't need to sign five people. We only need to sign Li Yuchun, Zhou Bichang, and Zhang Jingying.

The current endorsement offers for these three people are 300 million, 200 million, and 150 million respectively.

If we package them together, there will be a discount, and 550 million can finalize a one-year endorsement contract."

"550 million, get the contract + ad shooting done within 10 days, is there any problem?"

After hearing the quote, An Xin didn't hesitate at all and directly set a time limit for Zhao Rui.

Zhao Rui immediately said, "No problem. I have some connections in Hunan Province. I guarantee it will be done!"

Qi Xue frowned and asked, "Boss An, the company doesn't have enough funds!"

An Xin didn't speak immediately after hearing this, but took out her cell phone to check the ICBC account balance text message.

Oh, and there is 1.12 million RMB in pocket money?

Then you can spend it as you like!

An Xin immediately raised her head and looked at Qi Xue and said, "Sister Xue, please draft a one-year loan agreement. Well, the amount will be 3000 million RMB, and the interest rate will be 5%."

Qi Xue nodded in agreement when she heard this, without saying anything more.

An Xin turned her head to look at Zhao Rui and continued, "Not only the three Super Girls, but also the writer Han Han and the actress Xu Jinglei. Aren't they very popular on Sina Blog? Is there any way to poach them?"

Han Han and Xu Jinglei were really popular on the Internet in 2006!

At this time, Han Han has three hobbies on his blog: writing essays, cursing, and criticizing society. Any one of these can attract a lot of traffic, let alone all three in one. No wonder he is called the Prince of Blogs.

As for Xu Jinglei, a female star who originated from the Beijing circle, she has nothing to compare with in terms of acting skills and representative works.

But she just relied on some simple and lazy blog posts to package herself as a literary young woman, an Internet talent, and the queen of blogs, and claimed to be the number one blogger in China. It was simply outrageous!

However, if these two people can be used for one's own benefit, it would not be too surprising. Instead, they can solidify the titles of Blog Prince and Blog Queen.

Hearing that it was these two celebrities, Zhao Rui breathed a sigh of relief and answered directly: "These two are cheaper, each can be done for 100 million!"

"Ok, let's work out a deal with the Super Girls. 750 million. We must get these five people signed and the commercial filming process done within 10 days."

An Xin gave a direct order. There was no other way because time was too tight.

Zhao Rui nodded to indicate that he accepted the task, and then asked, "Boss An, what about TV and newspaper channels? How should we choose?"

An Xin had already made arrangements for this channel, and she started to name the dishes directly: "For TV stations, CCTV-1, CCTV-5, Southern Hunan, Shanghai, Guangdong, Anhui, Zhejiang, and Shandong.

As for newspapers, there are Southern Metropolis Daily, Qianjiang Evening News, Qilu Evening News, Yangtze Evening News, Chengdu Business Daily, and Yangcheng Evening News.

Well, take down all the TV stations and newspapers mentioned above."

"what?"

"Boss An, this, this, this..."

After listening to An Xin announce the names of the dishes, not only Zhao Ruiren was stunned, but He Fang, He Weidong and Qi Xue were also stunned.

Seeing their shocked expressions, An Xin realized that they had misunderstood her, and immediately began to explain: "It's not the kind of long-term annual bidding business, but buying 10 seconds of prime advertising time for each TV station for 10 days and a single advertising page for each newspaper for 10 days."

Oh…

The four of them breathed a sigh of relief when they heard this. In this way, the cost would not be outrageous.

Zhao Rui began to quickly calculate the approximate channel costs, and after a while, he said, "Boss An, this will cost a lot.

The total cost of 8 seconds of prime advertising time on 10 TV stations over 10 days was about 400 million.

The total cost of a single ad space in six newspapers for 6 days is about 10 million.”

"500?"

An Xin estimated it in her mind, then nodded and said, "Okay, 500 million. You can handle the relevant channel cooperation and sign the contract as soon as possible."

"Ok!"

Zhao Rui took on the task and asked with some confusion: "Mr. An, how do you plan to promote Weibo on these channels?"

“How to promote it?”

An Xin showed a mysterious smile on her face and said slowly: "Don't worry, you will know soon!"