Rebirth 2006, creating a super consortium

"share?

Lucy Elizabeth Morgan looked a little confused, and kept repeating the word "share" in her mouth, as if she couldn't understand it.

Seeing her slightly confused look, An Xin gave a helpless smile and said slowly, "Lucy, sorry, this is my fault. I didn't explain to you clearly the core issues of operating an Internet social platform!"

"No, no, no!" Lucy Elizabeth Morgan came back to her senses instantly, shook her head subconsciously, and replied: "Ann, this is not your problem, but I don't know enough about the Internet social industry..."

Wow, both of them are taking the blame!

An Xin interrupted with a bit of a smile: "Lucy, there's no need to keep arguing about who's right and who's wrong. Let's get back to the topic and talk about Internet social networking!"

"Lucy, I want to ask you a very core question: What is the special attraction of social platforms to users?"

"Special attraction?" Lucy Elizabeth Morgan frowned and fell into deep thought. After thinking for a while, she said hesitantly, "It should be interactivity, right?"

“Just think about it, even if they are thousands of miles apart, users can still share their lives with their friends and family through social platforms!”

“That’s pretty cool, isn’t it?”

"Interactivity?" An Xin was stunned for a moment when she heard this answer.

how to say?

This answer is not wrong, but it is not completely right either!

I can only say that this kind of thinking is still too limited. Perhaps this is the limitation of the times!

After silently shaking his head, An Xin looked directly at Lucy Elizabeth Morgan and said slowly, "Lucy, your way of thinking may still be a bit limited. To be honest, if you really want to do a good job on the social platform, you must completely abandon the acquaintance mentality!"

"Listen, I must emphasize one fact: Instant messaging emphasizes acquaintance thinking, while social platforms are completely different. Social platforms emphasize stranger thinking!"

"Because for most people, the internetization of relatives and friends may not be something they are happy to see. After all, the relationship between the two parties is close enough in real life, and it can even be said that it has lost its original freshness. If this close connection is maintained on social platforms, how bad would that be?"

"And even if users want to keep in touch with their friends and family through the Internet, they can choose instant messaging software. There is no need to rely on social platforms!"

"Of course, I do not rule out the possibility that there are indeed users who are very keen on keeping in touch with their circle on social platforms, but the proportion of such users is still too small after all, and they can only be considered a minority. And to be honest, such users are not the target users of social platforms. Do you understand?"

"I see!" Lucy Elizabeth Morgan nodded slightly, and then asked: "What is the appeal of social networking sites?"

An Xin didn't hesitate and directly extended two fingers to Lucy Elizabeth Morgan, and said in a deep voice: "Two core influencing factors, a brand new experience and a rich layer of information..."

"An, wait!" Lucy Elizabeth Morgan suddenly interrupted An Xin's explanation, took out her phone and turned on the recording function, then said with a smile: "OK, you can continue!

An Xin nodded in satisfaction, and then continued her explanation: "The new experience is easy to understand. You know, in real life, many people are completely tired of the stereotyped social model. They urgently need a new social model to break the old model and replace the original ecological niche. The Internet social platform perfectly meets their needs and provides them with a new way to make friends that can connect with the whole world!"

“This new way of making friends is full of unknown factors such as strangeness, freshness, and randomness. To be honest, the unknown is really important to users. It’s like opening a blind box. If you don’t open the blind box, you will never know what surprises or shocks are hidden in the blind box!”

“In this open circle, users can ignore the constraints of real life, open their hearts and speak freely with strangers from all over the world, and share their life stories!”

"Of course, users can also choose to hide in the corners of the Internet like anonymous people, browsing or watching the lives of strangers around the world through social platforms!"

"This is also the biggest difference between social platforms and instant messaging. Yes, instant messaging is indeed very convenient for friends and family to keep in touch with each other, but it is precisely because it is so convenient that instant messaging has too strong an acquaintance attribute, which is not conducive to the large-scale expansion of the user group!"

“OK, let’s talk about completely new experiences, let’s talk about rich layers of information!”

"Information layer can be called by many names. You can call it information flow or information source. But no matter what name it is, it all refers to the dissemination and flow of information!"

"In the field of Internet social platforms, the dissemination and flow of information is undoubtedly the most important and the most attractive!"

“The more layers of information a social platform provides, the more attractive it is to users. This is an iron rule!”

“So don’t worry about whether users need a massive information layer or not. We should take the initiative to provide users with a massive information layer and actively implant the concept that our platform has a rich information layer in the minds of users!”

"In this way, over time, users will gradually form a unique thinking logic and become mentally dependent on our platform!

“At this point, the importance of the information layer to social platforms is self-evident. However, many social platforms are currently passive in building the information layer, almost entirely relying on the spontaneous behavior of the user group, even Facebook!”

"So I hope that the management of Pandora Technology can realize this, and then adjust the relevant ideas as soon as possible to solve the problem of building the information layer as soon as possible!"

Hearing this, Lucy Elizabeth Morgan immediately nodded and responded: "Ann, I understand what you mean. I promise that the management of Pandora Technology will deal with the relevant issues as soon as possible!"

"Very good!" An Xin nodded with satisfaction, then changed the subject and asked, "Lucy, whether it is a brand new experience or a rich layer of information, they all have one thing in common. Do you know what it is?"

"What do they have in common?" Lucy Elizabeth Morgan paused for a moment, thought for a moment, and then answered unconfidently, "The fluidity of the content?"

An Xin's eyes lit up when she heard that, and she immediately gave her a thumbs up, praising her with a smile on her face, "Congratulations, Lucy, you have really mastered the Internet social networking course!"

“Although Internet social platforms still have the adjective ‘social’ attached to them, in fact, as time goes by, Internet social platforms will gradually abandon the ‘social’ attribute and completely become a content sharing library for users!”

“In the future, whether it is individual users, media users, or even government users, the reason why they are willing to use social platforms is very pure, based on sharing behavioral content!”

“Everyone will look for the meaning of their existence or something they are interested in in this super hodgepodge of content sharing!”

“This is the future development model of Internet social platforms!”

...