Rebirth 2006, creating a super consortium

"Dong dong dong..."

"Please come in!"

After hearing the sound coming from the office, Liu Lidong, who was exhausted, pushed open the door and walked in with his briefcase.

"Mr. An!"

When An Xin saw that the person coming was Liu Lingdong, she smiled instantly, pointed at the chair opposite and said, "Are you back? Don't stand there like an idiot, sit down and talk!"

After saying that, An Xin stood up and walked to the small refrigerator, took out a bottle of mineral water, walked to Liu Lingdong and handed it to him, then said with a little concern: "Lingdong, you have been running around all over the country non-stop during this period. You must be busy, right? How are you? Do you want to consider putting down the work at hand and resting for a few days to recuperate?"

"Gulu..."

After taking the bottle of mineral water and drinking it all in one gulp, Liu Lidong wiped the sweat from his forehead with his hand, shook his head and smiled: "Mr. An, thank you for your concern, but I don't need to rest. After all, the most difficult stage has passed!"

"Oh?" An Xin raised her eyebrows in surprise and asked, "Are there any results yet?"

"Yes!" Liu Lingdong took out a thick stack of documents from his briefcase and handed it to An Xin, saying proudly, "Boss An, in the past month, the e-commerce team has not only completed the inspection of all electrical appliance retail brands, but also signed cooperation agreements for logistics base projects with ten local governments. The specific contents are all in the document. Please take a look!"

"No problem, then you sit down for a while, I'll talk after I finish reading the documents!"

After saying that, An Xin opened the file and started reading it.

About five or six minutes later, after quickly browsing the information, An Xin gave Liu Lidong a thumbs up and praised him, "Liu Lidong, you did a good job. This document is very valuable and will be of great help to our next e-commerce plan!"

"Mr. An, thank you for the compliment. In fact, this is not the credit of me alone, but the credit of all the staff of the e-commerce team!" Liu Lingdong waved his hand modestly and couldn't help but sighed: "62 people, 30 days, 112 cities. To be honest, it is because of their unremitting efforts that these two inspection documents have the most real value!"

“Pa pa pa…” An Xin clapped her hands to express her appreciation and praised again: “This shows that our e-commerce team is not only professional enough, but also very combat-ready!”

Liu Lidong answered confidently: "Yes, Mr. An, I think our e-commerce team is definitely one of the top teams in China, and is no worse than anyone else!"

"very good!"

An Xin nodded with satisfaction. Brother Dong is very confident. No wonder he could achieve great things in his previous life!

After a little thought, An Xin asked softly, "So the target you chose to acquire is Dazhong Electric?"

"Yes!" Liu Lingdong explained: "Mr. An, due to time constraints, it is impossible for us to open up relevant brand channels one by one and slowly form our own supply chain system!"

"In this case, in order to quickly open up the supply chain channel, acquiring an electrical appliance retail brand as a channel supplement has obviously become our best choice, and Dazhong Electrical Appliances is the most suitable brand after our careful selection!"

An Xin nodded slightly, and then asked with interest: "Why Dazhong Electric Appliances? Gome and Suning seem to be quite suitable!"

"After all, compared with Dazhong Electric Appliances, their supply chain channels are richer, their offline stores are more numerous, and their coverage of cities is wider. It can be said that as long as we acquire one of them, we can not only completely open up the supply chain channels, but also directly combine offline stores with online channels to create a new omni-channel brand!"

Liu Lingdong looked a little dazed. He was obviously shocked by the idea that An Xin suddenly proposed. After he came to his senses, he immediately said in a loud voice: "Mr. An, I oppose this idea! Whether it is Gome or Suning, their market value is too high. Even if they are really willing to sell as a whole, then with the acquisition premium, we will have to spend at least 20 to 30 billion to completely acquire them. To be honest, this price is too high. There is no need to consider it at all!"

"The acquisition of Dazhong Electric Appliances would only cost around RMB 30 billion. Spending RMB 30 billion to open up our supply chain channels is undoubtedly the most reasonable price!"

"As for the combination of online and offline channels you just mentioned to create a new omni-channel brand, that's no problem. After we acquire Dazhong Electric Appliances, we can still further promote the testing of related models!"

"And I firmly believe that with the rapid development of the e-commerce industry, the offline retail industry will inevitably suffer a huge impact. So instead of spending 20 to 30 billion yuan to acquire two giants, it is better to use this money to deepen our roots in the e-commerce market and thoroughly consolidate our foundation!"

It seems that Brother Dong is still very clear-headed!

An Xin nodded silently, and after a moment's silence, she said slowly, "The estimated purchase price of Dazhong Electric is about 30 billion RMB. Are you sure this price is acceptable?"

After realizing that An Xin had abandoned that outrageous idea, Liu Lingdong breathed a sigh of relief, and then replied with a smile: "Boss An, it's more or less the same. Dazhong Electric Appliances is not having a particularly good time now. After all, the electrical appliance retail industry is extremely particular about price wars, and it is an industry where the big fish eat the small fish. Although Dazhong Electric Appliances seems to be large in scale, in fact, due to the influence of various factors, it can only be forced to survive between the two giants!"

Winner takes all!

An Xin understood instantly, and after a little thought, she said readily: "Okay, then you can contact the board of directors of Dazhong Electric Appliances with a price of 30 billion RMB as the benchmark. In fact, it doesn't matter if the acquisition price is a little higher, but you must act quickly, and it is best to finalize this matter within a month!"

Liu Lingdong frowned slightly and asked softly, "Within a month?"

An Xin nodded and said, "Yes, it's best to complete this acquisition within a month. What's wrong? Is there any difficulty?"

"Yes!" Liu Lingdong immediately explained: "Mr. An, it is not impossible to complete this acquisition within a month, but if we do this, we may have to spend more money!"

An Xin spread her hands indifferently and said calmly: "It doesn't matter. Didn't I just say that it's okay if the purchase price is a little higher? Well, let me set a maximum purchase price for you!"

"36 billion RMB, 20% premium, what do you think?"

"36 billion RMB?"

After a brief thought, Liu Lingdong nodded and agreed: "This price is very good. I am confident that I can complete the acquisition of Dazhong Electric Appliances in the shortest possible time!"

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