Rebirth 2006, creating a super consortium

After finalizing He Fang's matter, Zhao Rui asked hesitantly, "Boss, besides He Fang, can I recruit a few more people from Micro Times?"

An Xin frowned slightly and complained speechlessly: "No, if you want to play it this way, why not just poach the entire management team of Micro Times!"

"Boss, you're joking. How can I do that? I just want to recruit some PR talents!"

Zhao Rui waved his hands awkwardly and explained, "Boss, it's mainly because it's so rare to find top PR talents in China who understand new concept PR!"

"Take the PR department of Micro Times for example. I put a lot of effort into recruiting talented people for this department, which has a rather new concept. It took me several months to basically complete the establishment of the department. I can even say without exaggeration that the overall strength of the PR department of Micro Times is definitely among the top echelons in the industry in China!"

"And compared to the Internet industry, the media industry obviously needs this new concept of public relations more. So in order to quickly set up the public relations department of Fanxing Media, I have no choice but to resort to this last resort!"

An Xin accepted and believed the explanation given by Zhao Rui.

There is no other reason, it’s just that public relations is really weird!

Looking around the world, wherever there are people, public relations work must be taken very seriously!

First of all, it is important to emphasize that public relations work does not simply refer to the more traditional definition of general public relations behavior!

In fact, the scope of public relations work is already very broad!

Especially since the beginning of the new century, special public relations effects have gradually formed in the fields of marketing, communication, and management.

Of course, the country is still in a relatively traditional stage in this regard, but the trend of new concept public relations has gradually taken shape, and I believe it will sweep the country in the near future!

What Zhao Rui had done with all his heart and soul to establish for Micro Times Company was this new concept public relations department. It is no exaggeration to say that the public relations department of Micro Times Company has been at the forefront of almost all domestic companies!

After sorting out the twists and turns, An Xin felt that Zhao Rui, a meritorious official, should not be treated unfairly, and he should not be allowed to work alone in a shell company like Fanxing Media. He nodded and said, "I understand what you mean. How about this? I will give you 20 places. You can recruit 20 people from various departments of Micro Times Company to work together at Fanxing Media!"

"Of course, there are prerequisites for poaching people!"

“First, the principle of voluntariness must be followed, and no additional means should be used to interfere with the choice of the target!”

"Secondly, the target group cannot be all management-level employees. Let's split it in half, half ordinary employees and half management-level employees!"

To be honest, twenty places are not a lot. You have to know that due to the increasing number of projects in Micro Times Company, the total number of employees in various departments is close to 800!

In fact, there is no need to count the employees in the entire company. Even if we only count the employees in the marketing department and the public relations department, there are nearly 100 people!

Twenty places? Sprinkle some water!

"No problem, twenty places are enough!"

Obviously, Zhao Rui was very satisfied with this result, but he immediately thought of a core issue, and then asked a little embarrassedly: "Boss, I suddenly thought of a very difficult question. If I leave, what should we do with the equity incentives we got from Micro Times?"

Hey, I actually forgot about this!

An Xin reached out and patted his head, looking somewhat annoyed, then lowered his head and began to think carefully about relevant solutions!

The equity incentive plan of Micro Times Company was officially implemented a week ago! (Actually, I forgot to write it before, and now I am too lazy to spend a chapter to ditch it, so I will spend half a chapter to ditch it...)

Taking into account the rapid growth of employees and the distribution of executive rights and interests in Micro Times Company in the future, Anxin directly injected another 500 million shares (i.e. 5%) into the equity incentive pool in order to solve the relevant problems once and for all. This brought the total share of the equity incentive pool to 1000 million shares (i.e. 10%)!

After rigorous auditing and screening, Micro Times Company finalized the first list of equity incentives and shares, and ultimately determined that 335 employees can receive a total of 330 million shares (or 2.5%) as incentives!

As a co-founder, He Weidong gained the most, receiving 100 million shares as an incentive, and his shareholding accounted for 1% of the total share capital!

Executive directors like Zhao Rui, Huang Lei, and Huang Tao can each receive 20 shares as incentives (i.e. 0.2%), and their total shareholdings account for 0.6% of the total share capital!

The newly joined Liu Xidong was a surprise. Strictly speaking, he did not qualify for the first batch of equity incentives, but because of Micro Times' acquisition of JD.com, he still got 50 shares (or 0.5%) of trading equity, and then this 0.5% of equity was safely counted in the first batch of equity incentives, so he caught the last train!

The above five executives together directly divided up 210 million shares (or 2.1%) of incentive shares!

另外还有30名管理层级别的员工共同分享了90万股（即0.9%）激励，即每人可以拿到30000股（即0.03%）激励！

Of course, because the five executive directors and 5 senior management have signed anti-dilution clauses + related financing protection limitation clauses, this also means that these people have completely lost the qualifications for subsequent equity incentives!

In other words, until the IPO, the equity shares they hold will be completely locked according to the percentage of total share capital. In the future, the number of shares held will increase with the expansion of share capital, but the shareholding ratio will not change!

The remaining 300 ordinary employees with outstanding work performance became the first lucky ones and shared the last 30 shares (or 0.3%) of the incentive, that is, 1000 shares per person!

Don’t think that the incentive of 1000 shares is stingy!

In fact, the latest valuation of Micro Times has reached 10 billion US dollars, which is equivalent to 10 US dollars per share!

Therefore, even an ordinary employee who holds 1000 shares can get the equivalent of $10000 in incentives, which is equivalent to yuan in RMB. Based on the company's current average salary, it is equivalent to getting more than a year's salary for free!

The first batch of 330 million shares (or 3.3%) of equity incentive shares have been distributed in this way. Currently, there are 670 million shares (or 6.7%) of incentive shares left in the equity pool, which are left for the implementation of subsequent incentive plans!

Excluding the 10% stake held by the equity incentive pool, Anxin currently still holds 68% of the shares and is still the controlling shareholder, while Yuanfang Venture Capital Company holds 22%!

After shaking his head to dispel the related thoughts, An Xin directly gave two solutions: "Zhao Rui, I will give you two solutions!"

"First, after you resign from your position as CMO of Micro Times, you can still retain your position as executive director and continue to hold 0.2% of Micro Times' shares. But if you choose this, you will lose the equity incentive qualification of Star Media!"

"Second, I will directly exchange 1% of Fanxing Media's shares for your 0.2% of Micro Times' shares. If you choose this, you will completely withdraw from Micro Times and transfer your whole body and soul to Fanxing Media!"

"Well, there are only these two options, each has its own advantages and disadvantages, choose one!"

After hearing this, Zhao Rui lowered his head and made a decision!

An Xin did not urge him. After all, as it involved future life planning, Zhao Rui really had to think it over carefully!

But Zhao Rui didn't let An Xin wait for long. After about a minute or two, he raised his head, looked at An Xin with a resolute expression, and said, "Boss, since I have agreed to help you manage Fanxing Media, I will choose to exchange for 1% of Fanxing Media's shares!"

"Okay, let's do it this way!" An Xin nodded with satisfaction, and then added with a smile: "Zhao Rui, I hope that Fanxing Media will be able to achieve glory in the future under your leadership!"

Zhao Rui nodded seriously and assured, "Boss, don't worry. Only when you focus on your work can you succeed. I will do my best to complete all the development plans you have arranged and I will not let you down!"

...