Rebirth in 1985

Chapter 853: Negotiation Dilemma, Opening (Two in One)

【***: It's a pity. There is no wireless network in the hospital. Xiao Meng has no place to post after typing. She can only take her notebook to the street to find wireless network and then post it. So, recently, Xiao Meng can only update once a day, and each chapter is 5000 words. I hope you can understand.】

Seventeen percent of Royal Dutch Shell shares in exchange for money and the help of the British royal family was indeed a good deal. Lu Shaohua was no longer interested in Royal Dutch Shell anyway, so it didn't matter much if he sold it.

The acquisition of Rolls-Royce Motor Company is the top priority and is also an important part of Lu Shaohua's strategy. How can he lose the big picture for the small? It is precisely because of the consideration between importance and unimportance that Lu Shaohua decided to sell the 17% stake in Royal Dutch Shell.

Now that both parties have reached a verbal agreement, Lu Shaohua can finally rest assured and leave the UK and return to Hong Kong.

Back in Hong Kong, Lu Shaohua still had a lot of things to do, and he certainly would not stay in the UK for too long. So, on the morning of the second day after the banquet, Lu Shaohua left the UK and returned to Hong Kong on a special plane.

The time difference of more than ten hours, plus more than ten hours of flying, made it still morning when Lu Shaohua arrived in Hong Kong. After getting off the plane, Lu Shaohua took a short rest and went upstairs to sleep. He got up at noon to have lunch, and then went to Phoenix Group in the afternoon, which felt a bit like going to work.

When Lu Shaohua left Hong Kong for the UK, all the matters he was responsible for were handed over to Qin Sichen. Now that he is back, he no longer puts all the burden on Qin Sichen alone. It is only right for him to share the burden.

Therefore, the first thing Lu Shaohua did when he walked into the office was to instruct his secretary to go to the president's office to get the documents, and then told his subordinates to send the documents to the chairman's office instead of the president's office.

Lu Shaohua spent the entire afternoon processing documents. In the meantime, he met Chen Darong who came to report on his work and discuss the advertising investment in the first quarter.

Chen Darong now has experience in advertising. Whether it is monitoring the people below to make advertisements or promoting advertisements, Chen Darong's experience can be called master-level. Chen Darong even knows many heads of TV stations and has established his own network of relationships.

During the days when Lu Shaohua left Hong Kong, Chen Darong had already broadcast the advertisements he had produced, and the benefits achieved were also fed back to him. Relatively speaking, there were some results, but they were not too obvious.

Come to think of it, Phoenix Group invests in literary selections every year, and there is a pattern to it. Over time, it has become a habit among people. If the advertisements did not change every year, Lu Shaohua would doubt whether they could achieve any effect.

But then again, even if the advertisement cannot bring any effect to the group's products, at least it can let more people know that there is a group company called Phoenix Group. That is enough. It can make the name of Phoenix Talents known around the world and increase its visibility. This can also increase the sales of Phoenix Group's products.

Lu Shaohua was well aware of the intricacies of this matter and did not say much about the results or methods. He just asked Chen Darong to place as many advertisements as possible and not to be reluctant to spend money.

It's true that when it comes to advertising, Lu Shaohua has never been stingy. He invests as much as necessary. Every year, Lu Shaohua also asks the finance department to set aside a special fund just for advertising.

……

On the first day of Lu Shaohua's return, he received a report from Chen Darong. The next day was the same, except that this time the person was changed to Xu Jiarui, who reported on the performance of Phoenix Sales Company. There was also the issue of agency rights.

As Lu Shaohua ordered the issuance of agency rights, Phoenix Sales also acted quickly and released the news. Then many companies came to them, ready to be agents for Phoenix Group's products. However, since Phoenix Group's requirements were too strict, many companies were eliminated before they even reached the competition stage.

Are you kidding? Phoenix Group is not an ordinary company. It is a multinational diversified company and a famous brand among famous brands. Not every company can represent it. Even if it only represents one product, the company's situation will be strictly audited.

Yes, according to Lu Shaohua's instructions and the plans of Qin Sichen and Xu Jiarui, Phoenix Group listed a regulation on the issue of agency rights. This regulation covers a wide range of content, including the financial situation of the agency company and its subordinate or cooperative sales targets. All of these must be reported to Phoenix Group and then reviewed by Phoenix Group. If the review is qualified, agency negotiations will be carried out next.

However, this level of review has eliminated thousands of companies. Those eliminated companies either have financial problems or problems with their sales networks. Therefore, those companies are all listed as unqualified.

After many days of review, it has finally been determined that there are more than 80 companies left, all of which are agents with strong strength. Of course, if these companies can pass the negotiation, they will be the general agent of a country or a province in a country.

Lu Shaohua has an idea about the issue of agency rights. The agent will give out the general agency rights, and then the general agency rights will look for regional agents. However, when the general agent releases the regional agents, the general agent rights must hand in the relevant information of the regional agents for review by Phoenix Group. Only after confirmation will the general agent be allowed to release the regional agency rights.

Originally, Phoenix Group could have found regional agents on its own, but Lu Shaohua did not want to do that because it would inevitably increase the workload of Phoenix's sales subsidiary, which would be difficult to review in a short period of time.

Now the general agent is looking for regional agents. Although it is ultimately up to Phoenix Sales to confirm whether the agency is outsourced, this period is a buffer period and Phoenix Sales will still be able to react.

But then again, when it comes to regional agency rights, those general agents may not agree with the final review by Phoenix Group. The reason is very simple. Phoenix Group's products are in great demand. There are many companies that want to get a regional agency right, which can bring a lot of benefits to the general agent.

Lu Shaohua had thought about this problem a long time ago, but he did not intend to give in. Instead, he set a limit and would not make any changes. Either you don't want to be an agent, or you must sign the agreement if you want to be an agent.

"Negotiations have been going on for two days, but no company has reached an agreement. They all demand autonomy over regional agency rights without having to go through our review," Xu Jiarui said helplessly.

Although Xu Jiarui did not show up in the negotiations with those companies, he was able to know the situation from the feedback he got. At the same time, Xu Jiarui was quite worried that he might mess things up in the end.

"There is no possibility of compromise on this matter. If those companies are still lingering on this issue, then we will terminate the negotiations directly. We will find other companies to act as agents. If necessary, we can consider granting the agency rights to Ouji." Lu Shaohua said firmly.

Lu Shaohua's meaning was very clear. If the negotiations with the national general agent reached a stalemate, then look for other companies. If no one can be found, then release the European general agent. This would reduce a lot of targets and make it easier to find. Large-scale cooperation would make it easier to reach an agreement in the negotiations.

"Okay." Xu Jiarui nodded heavily, pondered for a moment, and then changed the subject. "Another question is about the agency fee. Almost all companies think that our agency fee is too high."

"Too high?" Lu Shaohua asked back, sneered, and said, "If someone brings up this question next time, you can ask him what kind of company Phoenix Group is and what the quality of its products is?"

At this point, Lu Shaohua paused deliberately and emphasized, "Our Phoenix Group's products are not junk products. If those companies think the money is too high, then let them find junk product agents."

Regarding the agency fee, Lu Shaohua did set it too high, but he did not think there was anything wrong with the amount. After all, Phoenix Group's products are synonymous with quality, so a little more money is completely reasonable.

It is undeniable that as the general manager of Phoenix Sales, Xu Jiarui knows the products of Phoenix Group best, and of course he knows that the products of Phoenix Group are synonymous with high-quality products. Thinking about it, it seems to be the case, and it is normal for the agency fee to be high.

"I know what to do." Xu Jiarui said immediately.

"Yes." Lu Shaohua nodded, and then gave another reminder. "We are the Phoenix Group. Why do so many companies compete for the agency rights when we issue them? The reason is very simple, that is, our Phoenix Group has a good reputation and its products are high-quality. It can be said that we have an absolute advantage and we have the initiative. There is no need to compromise in certain aspects. We should be tough and not give in. If you want to be an agent, then compromise. If you don't want to compromise, then don't be an agent."

At the end, after a few seconds of pause, Lu Shaohua added, "If there are some who are uncompromising, we can just terminate the negotiations and not negotiate with them. We can find another partner."

This is Lu Shaohua's attitude. There is no possibility of concession, let alone compromise. He adopts a tough stance. If they want to bargain, he won't talk to them. It's that simple.

"Okay, I'll give the order." Xu Jiarui already understood Lu Shaohua's meaning and attitude, and nodded in response.

Lu Shaohua stopped talking and said nothing more. It wasn't that Lu Shaohua didn't want to continue talking, but he had already said his words and there was no need to continue. After all, his attitude had been made clear, and I believe Xu Jiarui could understand it.

"How is the preparation for Phoenix Supermarket's branch in Hong Kong going?" Lu Shaohua took the initiative to change the subject.

……

Phoenix Supermarket's first branch in Hong Kong is also Phoenix Supermarket's first stop in entering the overseas market. Lu Shaohua is of course concerned about it. However, some time ago, Lu Shaohua went to the UK and had no idea about the progress of the property used to open Phoenix Supermarket. It is normal for him to ask Xu Jiarui, because after all, Phoenix Supermarket's first branch in Hong Kong is under the management of Phoenix Sales. As the general manager of Phoenix Sales, Xu Jiarui certainly wants to know the progress.

Xu Jiarui also gave an answer quickly. "The current building construction has reached the roofing stage, and the exterior wall decoration started three days ago and is expected to be completed in three days. The interior decoration of the first and second floors also started five days ago and will be completed in four days."

Xu Jiarui told Lu Shaohua everything he knew, including the time estimated by the Phoenix Real Estate staff, to give Lu Shaohua a rough estimate.

Obviously, Lu Shaohua likes this form of reporting very much. It tells him when the work will start and when it is expected to be completed, giving him a deep understanding and allowing Lu Shaohua to have a rough plan for the future.

"Five days. After five days, the outer iron frame can be removed, the interior decoration of the first and second floors will be completed, and the countdown to the opening will begin." Lu Shaohua said lightly.

Originally, according to what Xu Jiarui said, everything could be completed in four days, but Lu Shaohua gave one more day to take into account the need to clean up some sundries. At the same time, Lu Shaohua also gave Xu Jiarui an order to inform the staff of Phoenix Real Estate that everything must be completed within five days.

"I will explain it clearly." Xu Jiarui immediately made the promise.

"Yes." Lu Shaohua nodded, and then continued, "All preparations before opening must be arranged in advance, such as shelves, recruitment, goods, etc., all must be prepared in advance. When you can move in five days later, you need to quickly set up the shelves and goods, and employee training, etc. must be carried out simultaneously. Well, you don't have much time, you must officially open within a week after moving in."