Rebirth in 1985

Chapter 697: Billion-Dollar Enterprise

The funds had been allocated and Lu Shaohua had nothing more to say. He chatted with Liu Mingzhang and the others for a while. At around eleven o'clock, Liu Mingzhang and the others said goodbye and went home to rest.

The financial crisis is over. As the three giants of Phoenix Financial, they have some time to rest. In addition, this time is different from usual. They have been busy for more than a year. Liu Mingzhang and others are exhausted. With Lu Shaohua's permission, they can have a week's rest.

However, Lu Shaohua was different. He did not have that much time to rest. In the following week, Lu Shaohua studied hard. On October 10, after the National Day holiday, Lu Shaohua contacted the president of the University of Hong Kong to prepare for the exam.

Obtaining a university diploma is Lu Shaohua's wish after his rebirth. Although this document has no meaning to Lu Shaohua anymore, Lu Shaohua still decides to fulfill his wish, which can be regarded as making up for his last wish in his previous life.

The two-day exam was finally over. Lu Shaohua thought he had performed well, but this was just a guess. The final result would not come out until the third day.

As the saying goes, special matters need special treatment. After all, Lu Shaohua is not an ordinary person. He is the richest man in Hong Kong and a legendary figure. The president of the University of Hong Kong naturally did not dare to neglect him. On the third day, all the results came out and all of them passed.

Except for Physics, which only scored over 70 points, all other subjects scored over 80 points. English scored over 110 points, which was just a few points away from full marks. Chemistry also scored over 90 points, which was just a few points away from full marks.

The result is very obvious. Lu Shaohua obtained a graduation certificate from the University of Hong Kong with excellent results. As for the credits, there is no need to worry about it. After all, Lu Shaohua is not an ordinary person, and it is not easy for the school to let him go to school to earn credits.

Of course, some things cannot be done just like that, such as the graduation certificate, which needs to be stamped by the higher authorities to be recognized. And now the time period is not right, so it is impossible to issue it to Lu Shaohua immediately. He has to wait until the students of this class graduate and then receive the graduation certificate with the same group of people.

However, Lu Shaohua didn't care about all these. He only knew that it was enough to pass the exam. Lu Shaohua got his diploma in science, and other things were not what Lu Shaohua could take care of. His main focus now was on the Phoenix Group.

After the Asian financial crisis, although Lu Shaohua had made arrangements in advance, Phoenix Group's losses were not very large, but there was still some impact. Now that the financial crisis has ended, the global economy is recovering, and the Hong Kong economy is also recovering slowly. Phoenix Group also took this opportunity to enter the low-end product market.

In the past, it was extremely difficult to enter the market for a product, after all, many details needed to be arranged. But now it is not necessary. However, the sales network was laid out n years ago, and there is no need to say much about the experience, it is very experienced.

But since this is the case, there are many things that need to be done. For example, Xu Jiarui, the general manager of Phoenix Sales, is now very busy. He spends almost no time in Hong Kong. He travels around the world all day long, inspecting every branch.

As a boss, Lu Shaohua is the same. Although he doesn't have to run around like Xu Jiarui, Lu Shaohua still feels that he should care about some things.

So, the day after the exam, Lu Shaohua came to Phoenix Group and sat in the general manager's office of Phoenix Sales, exercising his power and correcting some sales plans. Sometimes he even made full use of his memories of his previous life to come up with some novel sales methods.

For three consecutive days, Lu Shaohua went to the Phoenix Sales office building every day, which was considered as the headquarters.

Of course, when he sees that some of the plans are not good, Lu Shaohua will also point it out and ask the deputy general managers below to organize people to modify them. If they cannot be modified, Lu Shaohua will reject them all and ask people to redefine them.

With Xu Jiarui away, Qin Sichen couldn't possibly keep an eye on Phoenix sales every day, so there was a lack of a leader in the overall situation. Although the deputy general managers had clear division of labor, the lack of a host certainly made things a bit unsettled.

Fortunately, with Lu Shaohua as the chairman, and his advanced sales plan, all difficulties and problems have been perfectly solved. In just a few days, the company's entry into the low-end product market has been stabilized. The next step is advertising, and increasing efforts to compete for market share.

Advertising is not something that Phoenix Sales can handle alone, it must be handed over to Phoenix Entertainment. Lu Shaohua also issued an order, asking Chen Darong to arrange people to plan advertising plans, and then contact major media around the world to start advertising.

It is worth mentioning that when Lu Shaohua asked Chen Darong to plan the advertising plan, he did not ask him to specify that it was for Phoenix Group's entry into the low-end products, but to plan the entire advertising plan, that is, only to promote the products.

Lu Shaohua considered for a long time before making the decision on this matter. Originally, Lu Shaohua wanted Chen Darong to plan an advertising plan for Phoenix Group's entry into low-end products, but after thinking about it, Lu Shaohua still felt that it would be better to go all out.

There are two reasons. First, Phoenix Group's products already have a fixed consumer group. In this case, there is no need to explain its entry into the low-end product market. To give a simple example, as long as Phoenix Group's products are put on the shelves, someone will buy them. Consumers will automatically judge whether they are low-end or high-end products.

The second reason was that the market was sluggish after the financial crisis. At the time of recovery, advertising all of Phoenix Group's products would help increase market share. This was what Lu Shaohua wanted. Whether it was a low-end product or a high-end product, Lu Shaohua wanted to take advantage of this opportunity to compete and expand his market share.

The result was very obvious. When Chen Darong spent a week planning several advertising methods, Lu Shaohua selected a combination advertisement and quickly launched it, which achieved very good results. Sales volume increased little by little, fully demonstrating the competitiveness of Phoenix Group's products.

The overall situation has been decided. It now depends on Xu Jiarui. Let him plan step by step and start fighting in this huge global market.

At this time, Lu Shaohua also received a call from Ho Ying-tung, who mentioned Longteng Venture Capital Company and asked Lu Shaohua to go to the headquarters of Longteng Venture Capital Company to discuss the matter.

Longteng Venture Capital Company was established for some years. It was funded by Lu Shaohua, Ho Ying-tung and Li Jiacheng. At that time, it was a powerful combination that caused a great shock to the outside world. Now, several years have passed, and Lu Shaohua rarely asks about the affairs of Longteng Venture Capital Company, but earth-shaking changes have taken place.

When Longteng Venture Capital Company was first established, it only rented one floor in an office building as an office. Now, it not only has its own office building, but it is also a ten-story office building. The number of employees has increased from a dozen to several hundred, which shows how fast it is developing.

Lu Shaohua was of course happy that the company could grow and develop. Although he looked down on this industry, after all, he also owned 30% of the shares of Longteng Venture Capital Company. If they were integrated, the market value would be more than ten billion Hong Kong dollars.

Yes, the Dragon Capital Company that invested 100 million Hong Kong dollars has grown into a company with a market value of 5 billion Hong Kong dollars after several years of development. After the Asian financial crisis, venture capital companies have welcomed huge opportunities.

The financial crisis has plunged Hong Kong's economy into a low ebb, and many companies have fallen into difficulties. This is a perfect opportunity for Longteng Venture Capital Company. If it gets involved, it may be able to achieve considerable results.

The reason why Ho Ying-tung called Lu Shaohua today was precisely for this matter. Together with Li Jiacheng, all three shareholders were present to discuss the next major action.

"Longteng Venture Capital is now facing huge opportunities. I think we need to discuss and let Longteng Venture Capital move to the next level." As the responsible party, it would be best for Li Jiacheng to speak up at this time.

Come to think of it, when the shares were distributed, Li Jiacheng held 40%, Ho Ying-tung held 30%, and Lu Shaohua held 30%. Longteng Venture Capital Company was managed by Li Jiacheng, which means he was in charge. As the leader, it was best for Li Jiacheng to propose company affairs.

"Jiacheng has discussed this matter with me, and I also think it is necessary to take advantage of this opportunity to strengthen Longteng." Ho Ying-tung expressed his position and supported Li Jiacheng's opinion.

Among the three shareholders, the opinions of Henry Fok and Li Ka-shing were already very clear. It was now Lu Shaohua's turn. After Henry Fok finished speaking, both of them focused their eyes on Lu Shaohua's face, waiting for him to express his opinion.

As for Lu Shaohua, being stared at by two people, Lu Shaohua always felt a little uncomfortable. In order to avoid being stared at again, he immediately spoke up. "I have no objection."

In fact, Lu Shaohua also felt that Longteng Venture Capital had a good development prospect, so he had the idea to grow and expand. However, if he wanted to grow and expand, he had to increase investment. "How much more money does each person want to invest?"

"One hundred million dollars." Li Jiacheng seemed to have thought it through long ago. He paused and added, "You and Brother Huo will each invest one hundred million dollars. As for me, I will invest more than 130 million, and my shareholding will remain unchanged."

Ho Ying-tung did not say anything, but his nod said it all; he supported Li Ka-shing's opinion.

Both Henry Fok and Li Ka-shing have reached a consensus, so what else does Lu Shaohua have to say? What he is thinking about now is what Longteng Venture Capital will be like after the capital increase. You know, this capital increase is more than 330 million US dollars, and the assets of Longteng Venture Capital will soon exceed 10 billion Hong Kong dollars.

A company worth tens of billions of Hong Kong dollars is rare in Hong Kong, but now one has been born with just a few words from three people.