Rebirth in 1985

Chapter 564: One Hundred Million Dollars in Advertising Fees

It is true that Lu Shaohua is smart, but he is just a human being after all. Even if he is a reborn person, he has no advantage in seizing the market. In addition, it was his mistake in decision-making. He was more or less impatient and had no ideas all of a sudden. It is not easy for him to come up with a countermeasure.

It was precisely because there was no idea that Lu Shaohua convened all the senior managers in Phoenix Group to hold a discussion and come up with a plan. There is strength in numbers. With one more person, one more brain, who knows, there might be a solution.

Come to think of it, the employees of Phoenix Group are all the elites among the elites in the industry. As for the senior management, there is no need to say more, their wisdom is top-notch. Moreover, it is not uncommon for market share to be taken away. Some people are very experienced in dealing with this matter and may have a plan to deal with it.

"The most important issue now is the output of my products, especially Phoenix Cars and Phoenix Computers. These two products are very popular, especially Phoenix Cars. After the last incident, Phoenix Cars' reputation has risen a lot, and new models have appeared, which are very popular. But now the output is restricted, and many agents dare not import so many, and our own sales network does not have much to sell, which indirectly leads to a shrinking market share. So, I propose that before that, I hope Mr. Lu can solve the problem of output first. I also believe that if the output is increased, we can take back the market that belongs to us. If we can manufacture products in large quantities and increase publicity efforts, maybe we can expand the market." Xu Jiarui spoke first.

Xu Jiarui is the general manager of Phoenix Sales. The direct loss caused by the market occupation is also caused by Phoenix Sales. Other subsidiaries are not greatly affected. Of course, not having much impact does not mean no impact. There are still some small indirect impacts. It is for this reason that Lu Shaohua summoned all the executives to sit together and discuss countermeasures.

Now Xu Jiarui was the first to speak, and then others spoke one after another. The second speaker was Qin Sichen, and her speech was relatively objective. "The issue of production restrictions was decided by Director Lu himself. This matter cannot be changed, and the production will not be relaxed."

Yes, the production restriction issue was formulated by Lu Shaohua himself, and it was also to prevent the phenomenon of goods piling up in large quantities during the 97 financial crisis. Therefore, this kind of thing cannot be changed.

If we don't change it, the result will be very troublesome. We will be trapped in a dead end with no possibility of recovery. Lu Shaohua also realized this problem and agreed with Xu Jiarui's statement. So, after Qin Sichen finished speaking, Lu Shaohua signaled Qin Sichen with his eyes, and then he spoke. "I gave the order to limit production, and I asked President Qin to execute it. As for why, you don't have to question it. I made this decision based on my reasons. It's just that now that President Xu mentioned this issue, I think it's feasible. However, restrictions still need to be imposed. This is of strategic significance."

At this point, Lu Shaohua paused, took a breath, and looked around, scanning the faces of all the senior managers. Seeing that no one wanted to interrupt, Lu Shaohua nodded with satisfaction, and then continued. "Well, it sounds a bit contradictory, haha! But I don't think so. What I want to express is that we can be more flexible and relax the original conditions, but not too much."

The scene was silent, no one spoke, including Qin Sichen. She didn't say anything either, because Qin Sichen believed that this was the only way to deal with it. Relaxing the policy would help to regain the original market. Then, when the financial crisis came, there wouldn't be too much inventory piled up, and the group would not be in trouble.

"Let me add something. I think it's not impossible to relax some of the restrictions, but we can't relax the restrictions blindly. We need to calculate the restrictions precisely." Qin Sichen made his second speech, also to fill in the gap in Lu Shaohua's previous words.

It is undeniable that nowadays we emphasize science and there is nothing wrong with making precise calculations, so that the group will not suffer such heavy losses. So after Qin Sichen finished speaking, Lu Shaohua nodded in agreement, indicating that he agreed with Qin Sichen's approach.

"I don't think this will work." Xu Jiarui's voice sounded at this time, and it seemed a bit disrespectful, but Xu Jiarui had no choice. He was anxious. If he followed the method that Lu Shaohua and Qin Sichen said, when would he be able to regain the market and his hard work. "I still maintain my original statement. I hope that Director Lu can relax the production. Well, I'll make a promise here. As long as the group produces it, I will definitely be able to sell all the products. If I can't sell them, I will resign."

"Boom!" Xu Jiarui's words exploded in the conference room, causing a strong shock. You have to know that this is an order. If something unexpected happens as Xu Jiarui said, then he will really have to resign.

There is a popular saying in Hong Kong that it is difficult to get into Phoenix Group. The general meaning of this saying is that it is too difficult to get into Phoenix Group, and it is even more difficult to get into senior management, such as Xu Jiarui, the general manager of a subsidiary company. It can be said that it is harder than climbing to the sky.

Lu Shaohua shook his head with a wry smile. He knew whether Xu Jiarui was too confident or too impulsive. He even mentioned resignation. He really dared to speak up. But no matter what, Lu Shaohua would not let Xu Jiarui leave Phoenix Group because of such a thing. "Mr. Xu, calm down. Don't get carried away by the market share you have occupied. As a general manager of a subsidiary, especially an important subsidiary like Phoenix Sales, you must keep a cool head. You must stay calm when encountering things, especially at times like this. You must not be impatient."

Lu Shaohua's slight criticism of Xu Jiarui was also a way of protecting him. He didn't want him to be too confident, which would make things difficult for him and ruin his prestige. He would then really have to leave Phoenix Group.

After a pause, Lu Shaohua kept his eyes on Xu Jiarui, observing his movements. When he saw Xu Jiarui moving his lips and about to speak, Lu Shaohua spoke again, interrupting Xu Jiarui. "Okay, stop talking. I know what I'm doing. I'll increase the production a little bit on the original basis. Well, this is decided. The next topic we're going to talk about is to use some means on this basis to take back the market that belongs to us. Do you have any ideas?"

Lu Shaohua played this trick beautifully, not only blocking Xu Jiarui's speech, but also successfully changing the topic, making it impossible for Xu Jiarui to continue talking on the original topic. Facts have also proved that this trick is effective. After being interrupted by Lu Shaohua and changing the topic, Xu Jiarui really did not speak.

"Let me say a few words. I think publicity is very important. If necessary, we can produce some relatively novel advertisements. This should be very helpful for our products. We may even be able to regain the market." Chen Darong, the general manager of Phoenix Entertainment, also spoke up. It is true that he is in charge of the entertainment company, but Phoenix Satellite TV is also under his management. He has indirect contact with the media and knows a lot. However, Chen Darong is unusually cautious. After he finished speaking, he added, "If advertising cannot regain the market, it should be able to increase the popularity of our group. It is very beneficial to us."

What Chen Darong wanted to express was very clear. He wanted to increase the brand awareness of Phoenix Group and to subtly express his considerations for future steps. After all, the brand awareness has increased, but it has not had any effect yet. However, when the production restrictions are lifted, it will surely occupy the market quickly.

"Mr. Chen is thinking long-term. I agree that advertising must be done. Well, I personally think that not only should advertising be done, but it should be done at all costs, even if it means investing hundreds of millions of dollars." Qin Sichen also expressed her opinion that she supported Chen Darong's idea.

"I think it's feasible too."

"Yeah, it works."

"agree."

All of a sudden, many executives agreed, expressing that Chen Darong's idea was feasible. Then everyone focused their attention on Lu Shaohua, waiting for him to make the final decision. After all, he was the real decision maker.

Lu Shaohua did not disappoint everyone, he smiled and began to express his opinion. "I also think it's feasible. Well, let's do this. Mr. Chen, let the people below plan the advertisement. As you said, it should be something new. As for the issue of funds, Mingzhang, you have to transfer 100 million US dollars to me. I will spend all my money to make the name of Phoenix Group known to the whole world."

No one heard it wrong. Lu Shaohua said one hundred million, and that was US dollars, not Hong Kong dollars. You have to know that it was the 1990s. What did one hundred million dollars mean? It meant a huge sum of money. One hundred million dollars was enough for an ordinary family to live on for ten lifetimes.

"Don't worry, I'll transfer the $100 million later." Liu Mingzhang hadn't spoken a word because he didn't know much about the sales industry and didn't have much say. Now that it came to transferring money, he was in charge of the group's finances, so he had a say in the matter.

"Yeah." Lu Shaohua nodded in satisfaction, and his eyes swept over everyone's faces again. Seeing that it was almost done, he didn't want to delay any longer, so he spoke. "That's probably how it is. Let's take two steps first, and we'll deal with other things based on the situation. Well, what I want to say is that everyone must pay attention to it. If there are some small links that need to be coordinated, they must be coordinated. I'm going to say it in advance. If you make excuses, act hypocritically, and cause losses to the group, then there is only one way to go, and that is to pack up and leave."

Lu Shaohua's last words were very harsh, with a tone that could not be refused. At the same time, he was also warning all the executives in the group, telling them that if they did not cooperate and caused losses, he would fire that person out of Phoenix Group.

Lu Shaohua is usually very easy to talk to, but everyone knows that is usually the case. The situation is different now. Phoenix Group is in chaos, and Lu Shaohua is able to do what he says. Considering the past, it is not like Lu Shaohua has never fired senior management before, so no one dares to question what Lu Shaohua says.

Everyone nodded heavily to show that they understood.

Seeing this, Lu Shaohua was also very satisfied. With a dark face, he swept his eyes across everyone's faces and said in a deep voice, "The meeting is adjourned. President Qin and President Xu, follow me to the office."

……