Rebirth in 1985

Chapter 1192 Consolidating the Foundation

Lu Shaohua had already arranged the operation against the small group, including the headquarters of the Phoenix Group. Lu Shaohua also began to let Li Zhijie send people to build it. Although it would take a long time to build a 200-story building, Lu Shaohua believed that by the time the operation on his side was completed and it was time to move, the headquarters over there should have been built.

But then again, Lu Shaohua will not spend all his worries on *** and the group headquarters building. Now Lu Shaohua has many things to worry about, such as the counterattack of Phoenix Group's overseas business.

As the saying goes, it is easier to end than to start. Although Phoenix Group had laid a solid foundation when it occupied the overseas market before, counterattack is only to restore the original market share, which is not too difficult.

However, one thing cannot be denied. Things that seem easy are not as easy as imagined to do. At least, there is a lot of work to be done, and it is very complicated.

Of course, as the boss and founder of Phoenix Group, Lu Shaohua does not need to be present at everything in person, but the problem is that Lu Shaohua does not want to be attacked like this time and end up helplessly.

Although there was a reason why Lu Shaohua took the initiative to end it this time, it was also because Lu Shaohua did not want to suffer too much loss. If he was not forced to do so, Lu Shaohua would not have made such a decision to leave in disgrace.

Forced by the situation, minimizing the losses was the real reason why Lu Shaohua made the choice. Now that he could start counterattacking, Lu Shaohua naturally didn't want to do it the same way as last time.

Lay a more solid foundation!

Yes, Lu Shaohua just wanted to lay a more solid foundation. Even if a similar incident happened again, it would not affect the proportion of Phoenix Group's industrial business in the overseas market.

It is easier said than done. This is how the market works, and so are consumers. Once rumors that are unfavorable to their favorite products appear, their hearts will be shaken, and they will abandon the products they originally liked.

That's what happened this time. Phoenix Group's reputation was spread in a very unfavorable way. It was only a matter of time before consumers abandoned it. If Lu Shaohua hadn't ordered a quick end to it, I'm afraid the sales data in the later period would have been very bleak.

It ended decisively. Now we need to actively counterattack and quickly seize the market share that originally belonged to us.

Yes, what Lu Shaohua has to do now is to come up with a plan, a plan that can prevent losing consumers in the future.

Products produced by Phoenix Group must be of high quality!

This sentence has almost become the best advertising slogan of Phoenix Group, but what about the quality?

Of course, Lu Shaohua did not deny that it was not a good idea to make Phoenix Group's products into high-quality products. On the contrary, making them high-quality products would be of great benefit to the image of Phoenix Group.

In order to produce high-quality products, we must also think of other methods!

This solution is not easy to come up with. At least, from Lu Shaohua's point of view, it is not easy to solve.

As Phoenix Group grew stronger, at its peak, it had an average global market share of 70%. However, with Phoenix Group's persistence, it could go further and occupy 80% or even 90%.

But no matter how hard Lu Shaohua tried, no matter how hard the employees of Phoenix Sales Company tried, they could not change the status quo. After investigation, they found that the reason why they could not occupy more market share was entirely because other brands had fixed fan consumers.

Celebrities have fans, but so do products? For example, the bitten apple has many fans all over the world. Once Apple launches a new product, those fans will buy it.

In the meantime, even if a product appears that is ten times better looking, ten times better quality, and ten times more powerful than Apple's, it will not change the fans' choice.

Fans are a group of persistent, very persistent people. Generally speaking, it is difficult to get them to change their mind and buy other brands. Even if the brand they are chasing is questioned, attacked, or even if there are problems with the product itself, it will not change their mind and they will continue to chase it.

It is precisely because of the existence of such a group of people that, although Phoenix Group's products are very powerful and occupy the mainstream market in the world, there is one thing that cannot be changed, that is, when the market share reaches a certain point, it can no longer be expanded.

It is also because other products have a certain number of fans that they have never withdrawn from the market. Compared with other brands, Phoenix Group is one step behind. In the past, Lu Shaohua had considered such a thing, to create a Phoenix Group product club.

However, Phoenix Group is so strong in the industrial sector that no brand can compete with it. Therefore, Lu Shaohua feels that there is no need to set up any club or fan group.

Who would have thought that today, Phoenix Group has come under strong attack. Although some of the people here support Phoenix Group and have become fans of Phoenix Group invisibly, this group of people only accounts for a small part.

This part is not enough to support the huge Phoenix Group, so Lu Shaohua could only choose to end it in disgrace and retreat back to the base camp!

Undoubtedly, fans must take the path of being a fan, because Lu Shaohua doesn't know that one day in the future Phoenix Group will be attacked and slandered again. If that happens, will Phoenix Group be like it is today?

Counterattack and recapture of territory is a problem with the strength of Phoenix Group's products. Although it is impossible to recapture all of it, there will be no problem in recapture most of it because the image of Phoenix Group has been reversed.

Consolidation is the hardest part!

Yes, consolidation and laying a solid and unshakable foundation are the most difficult. Therefore, when Lu Shaohua planned to launch a counterattack, clubs and fan groups had to be established simultaneously to gradually develop the consumer group into hardcore fans of Phoenix Group's products.

With the idea in hand, the next things became much simpler. I turned the idea into a plan and then handed it over to Xu Jiarui, the general manager of Phoenix Sales, to see if there was anything else they needed.

After that, implement the plan and take real action!

Lu Shaohua's personality is not that of an extremely anxious person, but it's not bad either. At least, before he wants to do something, especially when that thing is very important, Lu Shaohua will definitely take action at the first possible moment.

This is the case now. Lu Shaohua quickly took action and began to write a plan. However, a plan is not easy to write as it involves many aspects, among which the aspects of establishing a club and a fan group occupy a large proportion.

There is also a plan on how to regain lost territory, which is an important part of the plan and Lu Shaohua also needs to write it out.

Perhaps it is because he has to write the entire plan that Lu Shaohua has to spend a lot of time.

Look, in one night, only less than two-fifths of the work was completed, and there was still more than three-fifths to go. Lu Shaohua made a preliminary estimate and thought that it would probably take a whole day to complete it completely.

In fact, Lu Shaohua's prediction was correct. By the time the entire plan was completed, it was already the next evening.

After checking the time and finding that it was only eight o'clock in the evening, Lu Shaohua did not hesitate and sent it directly to Xu Jiarui. He then did not forget to call Xu Jiarui and explain the matter to him. He asked him to take a quick look at the plan and hold a meeting within Phoenix Sales to discuss it the next day.

Be it the boss or Lu Shaohua's charisma, it was enough to make Xu Jiarui look at the plan immediately. The reason was very simple. Xu Jiarui was the general manager of Phoenix Sales. Before figuring out what the plan was all about, Xu Jiarui would never dare to hold an internal meeting.

As an important decision maker of a company, if he rashly goes into a meeting without figuring out what is going on, what if during the meeting, the people below raise questions that he cannot answer, wouldn't that be embarrassing?

This person can't afford to lose face!

Yes, Xu Jiarui couldn't afford to lose this person, so after receiving Lu Shaohua's call, he immediately put down the work in his hands, turned on the computer, downloaded the plan sent by Lu Shaohua, and then began to read it carefully.

Half an hour passed quickly!

Xu Jiarui was completely immersed in the contents of the entire plan and couldn't extricate himself.

An hour passed quickly!

Xu Jiarui slapped his thigh hard, and a pain went straight to his forehead, but Xu Jiarui could no longer care about that, because at this moment, Xu Jiarui saw the exciting part of the plan.

As the general manager of Phoenix Sales Company, Xu Jiarui has always devoted himself to his work, wanting to do his job well and to make Phoenix Sales Company develop better.

And Xu Jiarui did it. Over the years, Phoenix Sales Company has developed rapidly, all thanks to Xu Jiarui's hard work. However, Xu Jiarui himself is not satisfied with the current situation of Phoenix Sales Company.

Phoenix Sales Company is the external window of Phoenix Group's strength. All products of Phoenix Group's industrial enterprises are sold through Phoenix Sales Company. Some of them are consumed internally, and some are sold through agents.

However, all the hard work of so many years was destroyed in an instant. At this time, Xu Jiarui realized that the hard work he had put in for so many years was not as solid as he had imagined.

Yes, Xu Jiarui was aware of this problem before, but he did not face it. It was not until today, when everything that happened in reality made Xu Jiarui realize how fragile he was.

Undoubtedly, this point has been fully taken into consideration in Lu Shaohua's plan to consolidate the foundation to ensure consumers' sense of belonging to Phoenix Group's products and make them their first choice.

It is not easy to cultivate this sense of belonging. It has been so long. If it were easy, Xu Jiarui would have taken action long ago, and it would not be so embarrassing and tragic like this time. Unfortunately, one move in Lu Shaohua's plan solved all the problems.

Great idea, absolutely a great idea!

Well, it is not difficult to cultivate a sense of belonging. For example, Lu Shaohua mentioned clubs and fan groups in his plan. These have already been done by others. Xu Jiarui and others should have thought of it as well. However, they have never seriously studied them before and did not really realize their usefulness.

Now, all the problems have been solved. Xu Jiarui once again admired Lu Shaohua in his heart. He even wanted to ask Lu Shaohua in person, asking him what was wrong with his brain and how he could think of these things.

There is no use in admiring him. Right now, what Xu Jiarui needs to do is to perfect Lu Shaohua's plan, then convene an internal meeting of Phoenix Sales Company, and then implement the plan. Yes, implement it. Although the counterattack has not started yet, these plans can be implemented.

However, just when Xu Jiarui wanted to modify Lu Shaohua's plan, he found that the plan was perfect. Even if he wanted to modify it, he had no idea where to start and there was no way to modify it.

After thinking hard for nearly half an hour, Xu Jiarui felt that even if there was no way to modify it, he could always add something to it, to give it a finishing touch and try to make the whole plan play a greater role.

However, Xu Jiarui still had no choice, because Lu Shaohua had listed almost all the things that should be thought of in the plan. For example, as a member of the Phoenix Group product fan club, there would be discounts and gifts when purchasing Phoenix Group products.