Super Rich System: I spend money for China!

Qu Chu didn't care that much about these things, but was more concerned about another thing.

The winter vacation has begun, which means that many things have entered a white-hot stage.

For example, these days, the streets and alleys are full of promotions for "Light".

Qu Chu did not use any super promotion this time, nor did he have any that could be used. Instead, he invested real money.

The area of ​​movie promotion is also quite sensitive now, because when TikTok was first launched, the first group of people who wanted to eat the cake chose a way of promotion, and because it was effective, people who followed started to imitate it.

This kind of imitation is a very normal thing. After all, it can reduce a lot of trial and error costs. If something is recognized by the public, then copying it well is also a science.

Besides, we are all in the same circle, so we don’t care too much about such things. It’s just a small matter.

But after a long time, the public has become aesthetically fatigued, so now we have to come up with something new.

Fortunately, the subject matter of "The Light" has an advantage, so as long as you pay a little attention, it will not easily arouse the public's disgust.

However, Qu Chu's promotional methods are as bold as ever.

Tik Tok, shopping mall external screens, movie theaters, various online platforms, television... Qu Chu directly maxed out all conceivable promotional channels and filled them up with Chinese currency.

So everyone was shocked again.

Even the dogs on the street know that a movie called "The Light" will be released on the first day of the Lunar New Year. The starring actor is the movie emperor Zhou Huai, and the movie tells the story of humans entering the underground world to live.

I recommend you to take your elderly and children to watch it.

There were even bloggers who noticed the popularity and bought a small microphone to go out on the streets to interview people.

Ask them separately if they know there is a movie called "The Light" coming out.

It turns out that even a five-year-old child knew about it, and said that his parents would take him to see it when the time comes.

Very interesting.

However, Qu Chu made a different request this time.

All cinemas showing "The Light" must divide the halls according to the audience.

Families with children need a separate living room.

After all, children are uncontrollable. Sometimes they are not under the control of adults and inevitably do things that disturb others.

Although this is not a particularly important matter in the eyes of parents, it is really a disincentive for people who want to watch the movie seriously.

However, although the parents said that they were not very happy about this kind of discriminatory treatment, they also knew that it was true.

Every Chinese New Year, there would be a quarrel over this issue, the only difference being that the quarrel would be bigger or smaller.

So now some people are willing to set this precedent. Those audiences without children are very happy, and although those families with children feel that there is some discrimination, they don’t think there is anything wrong with it and reluctantly agree.

Qu Chu personally cares a lot about this matter because she hates noisy children.

Although some children are very obedient, they are too young and parents often have no way to control them. Separation is the best solution.

After all, some parents may not realize how much their children's behavior disturbs others.

A few short clips of "Light" were edited and became a big hit on the Internet.

The protagonist played by Zhou Huai, You Chengzhi, was not featured as the main subject of the publicity. There were only a few fragments about him, and in some promotional videos he was completely omitted.

Not a single shot.

It is actually different roles that serve as the main body of propaganda.

Overall, it looks like a patchwork, a movie composed of one small chapter after another.

For example, there is a clip that has become very popular on Douyin, which is a comparison of little girls from two eras from You Chengzhi’s perspective.

Same age, same girl, same walking outside with family, but there is a world of difference between them.

"Mom! I got a perfect score on the test today! I want to eat braised spareribs!"

"Mom, who is that big brother wearing clothes of a color I've never seen before? Why are his clothes different from ours? They seem very warm and nice-looking!"

One is fair and tender, the other is skinny.

One look is filled with bright light, the other is filled with numbness.

One is dressed beautifully, the other is dressed poorly.

Such a scene almost immediately attracted the public's attention. The public was eagerly curious about what made these two girls of the same age have completely different lives.

The second clip starts with You Chengzhi's student. For this role, Ruchu Media chose a newcomer who had just signed a contract from the school. His appearance is still good and he is definitely not thin, but for this movie, he did not eat for a long time and only maintained the most basic functions of his body, achieving the standard appearance of being skinny required for that role.

His efforts were worth it, and the results presented on camera were also very good.

His face was full of determination, even a bit fearless, and his skinny face had a pair of bright black eyes.

There seemed to be a fire burning in those eyes that would never go out.

It carries ideals and beliefs.

The thin figure of a teenager stood in front of You Chengzhi and said, "I am 'Light', take me away."

The picture stops abruptly at this moment.

"I am 'Light'!"

"I am 'the light'."

"Bah! I am the 'light'! You are a bunch of idiots. You don't even know what I look like! And you still want to arrest me?"

"Come on, take me away, and the 'light' will no longer exist."

"That's right! I rebelled because you wanted to force me to work as a dog for the upper class! I am the 'Light'!"

"Heh, my dad only had a leg injury! And you sent him to the vegetable factory! Of course I did this to avenge my dad! You are just a bunch of beasts! I am 'Deng'! You finally found me, hahahaha!"

Faces appeared on the screen one by one, and they all said the same thing.

"I am 'the light'."

Gradually, this group of faces overlapped layer by layer and finally disappeared.

Only a black screen remained, and a sentence slowly appeared in the middle of the screen.

【Who is the lamp? 】

This scene is only fifty seconds, not even a minute, but it is enough for the audience to know a lot of information, and at the same time, a curiosity emerges.

Who is the lamp?

Because of doubts, more people will choose to go to the cinema just to see who is the light.

In order to promote "The Light", a total of five promotional videos were edited.

None of them is centered on You Chengzhi, played by Zhou Huai, and even the name You Chengzhi is not mentioned.

Whenever he appears, everyone will just call him "Teacher".

For a time, even those who were not Zhou Huai’s fans were curious about what was going on. Was it because Zhou Huai was not getting along with the crew that led to such publicity?

Everyone smelled gossip.