Rebirth: I Want to Be a Hot Heroine
Chapter 36 General Lin
After Xu Ci'en's game was launched, a lot of advertising was invested.
It received very good feedback. Within a week of its launch, the number of downloads reached two million, and one month later it officially exceeded 10 million.
Xu Ci'en has been very busy recently with a pile of documents that need to be processed, and he is also a core member of the technical processing team.
The team has officially expanded from Xu Ci'en's team of five to twelve people, dealing with various issues reported by users every day.
At the same time, some game companies want to join or directly merge with his company.
Xu Ci'en rejected them all.
Lin Tong had given him 100,000 yuan before, and he borrowed some more money and gathered four newly graduated college students to complete the game together.
The game is competitive and popular among men, including many women.
Because of this, Xu Ci'en was troubled and he was trying to find ways to retain female users.
But how to stay?
Their game is a purely competitive mobile game, and the team is made up of all boys. There is nothing they can do about it, as they feel that there are relatively few female gamers.
There is no need to focus on the female user group. Instead, we should focus on retaining male users and enhancing their stickiness.
"No, according to the download feedback, female downloads account for 37% of the total. This is a group that cannot be ignored. Once we retain this group of users, I believe our downloads will increase by 50%."
Xu Ci'en stood in front of the slides and showed the data for the past month one by one.
"More importantly, although male users have a high download volume, their stickiness is low."
"Boss Xu, Boss Lin is here."
The secretary knocked on the door of the conference room and interrupted Xu Ci'en's speech.
Xu Ci'en stopped gesturing and waved to the secretary, "That's right, we are short of a girl, ask Sister Tong to come in."
Lin Tong came in and saw that they were in a meeting, so he sat at the edge.
Lin Tong came here several times during this winter vacation, and the company's technical staff all know her.
Xu Ci'en briefly explained their troubles to Lin Tong, hoping that Lin Tong could offer some suggestions from a woman's perspective.
Lin Tong leaned back in his chair, folded his hands on his chest, "Since we want to retain female users, the game cannot lack relevant elements. Your game characters are all male, which is monotonous. In addition, you can add some more functions to the game, starting from the relationship between men and women. If it can become a tool for boyfriends and girlfriends to communicate with each other, wouldn't it retain both male and female users?"
"I played this game, and it's pretty good in all aspects, but it could add more characters, like two characters can bind each other as a couple, and it could also add more scenes to make the graphics more aesthetic and not cause visual fatigue."
"It can also be extended from lovers to girlfriends, good friends, brothers, etc., and sworn brotherhood, marriage, etc. can all be done. This can also increase the sense of ritual of the game. Gaining emotional experience from the game is the best way to retain users."
Xu Ci'en thought about it and thought that maybe it was because these people only knew how to code and lacked experience in these things.
"But our game is designed for men, why do we need to add female users?"
A programmer refuted Lin Tong's words, "If women are added, it will disrupt the original intention of our game and make it impossible for many characters to play better roles. I'm not saying that girls are bad, but they are too troublesome. They are not as neat as boys, and they are not as flexible as boys. Sometimes their brains can't react, so they will blame us if the experience is bad."
Lin Tong sneered and looked at the boy in the plaid shirt and glasses, "You want to earn a woman's money, but you want to dream a man's dream."
"When your father gave birth to you, why didn't he just find a man instead of your mother?"
The programmer was speechless after being retorted by Lin Tong and quietly shut his mouth.
Seeing this, Xu Ci'en also said, "Xiao Wu's idea is wrong. We can't create opposition and competition between men and women in the game. Our original intention is not that only men can play, but that more people can play, men, women, young and old. If we make a mistake in thinking, our game will not last long. I agree with what Mr. Lin said."
"I agree."
"I agree. This is just like cursing. This is not acceptable in our company."
"Yeah, I don't care about that either. The Qing Dynasty is gone, and there are many outstanding women."
"Yes! I support you. Our General Manager Lin is excellent!"
"..."
Regardless of whether they meant it sincerely, the other programmers all echoed Xu Ci'en's words.
"Okay, that's all for today. Group One will go and draft a plan. Group Two will start recruiting girls. We boys are careless, but girls are more careful. They will improve the quality of our games."
"Meeting dismissed."
……
Lin Tong followed Xu Ci'en into the office and quickly explained: "This Xiao Wu has very good skills. This is the first time I've discovered that he has problems with his thinking. I will educate him well."
Lin Tong looked at him with a smile. Xu Ci'en had been so busy lately that his beard was untidy. "It seems that you have been very busy lately."
"A little bit. We can't keep up with the maintenance."
"That requires a lot of effort."
Xu Ci'en smiled and said, "Boss Lin is right!"
"By the way, Dow Group has been suppressing us quite severely recently. They hired a lot of haters and accused us of plagiarizing a foreign game."
Xu Ci'en sat down, twirling a pen in his hand. "I also heard that they are developing games to compete with us and have hired a lot of game designers at high prices."
Lin Tong folded his arms and narrowed his eyes slightly, "They saw that there was too much profit in it, so they were willing to spend all their money to get this piece of the pie."
"Don't prove yourself now, let them slander you."
"I looked at the report. Our download volume has exceeded 12 million. After deducting the cost, our net profit is more than 50 million."
"I've learned a little about that foreign game. It's quite niche, and the only similarity is in the game mode. Since they say we plagiarized, we should find a way to merge the foreign copyright and list it overseas to create a wave of linkage."
"We will improve the plan we just discussed as soon as possible. Finally, we will link it with the hottest novel IP at the moment to make it as popular as possible."
"Prepare the groundwork for the increase in female characters, and then cooperate with the CPs on the hot search CP list, and let the advertising department discuss it seriously. Celebrities with too many fans will not be considered. We will reap the CP bonus and bind the couple mode."
After Lin Tong finished speaking, Xu Ci'en couldn't help but applaud.
"You are my sister, my only sister, how do you know so much?"
"I don't call you Mr. Lin for nothing."
Lin Tong looked up. Her ambition was not limited to this game company. This alone was not enough...
Lin Tong's thoughts went back to her previous life. She remembered that in the past two years, there would be a wave of Chinese clothing fashion. The first was to increase national confidence, and the second was cultural revival.
Chinese clothing has been passed down for thousands of years, with many styles and exquisite designs. However, because it is inconvenient to wear in daily life, it has gradually been forgotten. If you consider this aspect, it is also a good idea...
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