Entertainment: God-level nanny
Chapter 317 Advertising Implantation
"How to say?"
Li Chengfeng asked quickly.
Wang Xiyao looked over expectantly.
God knows how much he wants to invest more in the new drama.
"Actually, we can definitely find more sponsors or advertisers!"
Su Yiming picked up the tea cup and took a sip of water, and said: "Anyway, there are so many publicity opportunities during the filming of film and television dramas, why not make good use of them?"
If it weren't for the memory of his previous life, Su Yiming would really not know. It turns out that advertisements can also be embedded in movies!
But it’s not his fault, because no one in the entire Blue Star entertainment industry noticed this.
"Are you saying thank you for sponsoring?"
After hearing Su Yiming's words, Li Chengfeng frowned and said, "Basically, acknowledgments are already given at the beginning and end of the film, and this part of the sponsorship doesn't cost much.
Even if it is added together, it is only two to three million, which is at most a little extra budget for the promotion of the movie. "
"This one……"
Su Yiming hesitated for a moment and said, "Mr. Li and Director Wang, haven't you ever considered inserting some advertisements into the main features of film and television dramas?"
Implanted in feature films of film and television dramas?
Can ads be embedded in this thing?
"Yi Ming, how to implant this?"
Wang Xiyao blinked and said, "When a film or television drama is broadcast, everyone only pays attention to the plot and the actors themselves, right?"
Not to mention Wang Xiyao, other people in the room were also curious about this matter.
"There are so many ways."
Su Yiming didn't pay attention to everyone's expressions and explained: "The most direct thing is prop implantation. To put it bluntly, it means using props with brand names to film relevant plots.
It can be cars, bread, television..."
Seeing that everyone still had doubtful looks on their faces, he continued:
"Let me give you a simple example. For example, if there is a drinking scene in the camera, you can directly use bottled mineral water from Wahaha, Jinmailang or Master Kong...
At that time, all that is needed is a close-up of the trademarks of these bottled waters. "
Snapped!
As soon as Su Yiming finished speaking, Wang Xiyao couldn't help but pat the table and said: "Wonderful, why didn't we think of this before?
In the past, when filming related plots, they were used directly. Doesn’t this mean they were given advertising in vain?
What you missed is not just a little money! "
As he said this, Wang Xiyao had a distressed expression on his face. He raised his hand to cover his heart and wailed: "Ah, I feel like I have missed out on hundreds of millions, hundreds of millions!"
The expression on Li Chengfeng's face was similar to Wang Xiyao's, painful and dark.
"Two leaders, I haven't finished speaking yet."
Su Yiming couldn't help but continue to attack the two of them: "This is only the most intuitive way of implantation, there are also indirect ones.
For example, scene placement involves arranging physical objects that can display products or brand logos in the scenes of character activities revealed and accommodated in the picture. "
Another knife was inserted into the chests of the two of them.
“The last step is more advanced implantation methods.”
Seeing that both of them were silent, Su Yiming thought they were studying seriously, so he continued to introduce:
"Line implantation is to arrange the product or brand name in the lines; plot implantation is to insert the product into the plot and let the product promote the development of the story.
Playing a role, a product or a brand is no longer a prop in a film or television drama, but a role. This is a deeply embedded form of advertising..."
Speaking of this, Su Yiming finally stopped irritating them:
"There are other placements, so I won't introduce them one by one. I believe that after understanding these, the two leaders can develop more advertising placement methods."
What a waste of development?
Li Chengfeng and Wang Xiyao, whose faces were as dark as coal, had no energy to say anything else.
I have never seen such an outrageous sponsorship model!
"so……"
Zhong Weiwei said with a suspicious look on her face: "Has this method of product placement never appeared in our entertainment industry?"
"Be more confident and forget about the words 'is it'?"
Sha Shanyue patted his forehead, recovered from the shock, and said: "Yi Ming's idea really created the history of our film and television industry.
If this news spreads, I am afraid that many investors and directors in the film and television industry will be so regretful that their intestines will turn green! "
Indeed, they had never discovered such a way to make money, but it was an outsider who thought of it.
How often do they collapse?
"I have to think about it."
Wang Xiyao scratched his hair and said, "I have to think about this matter carefully. I can't just announce it openly."
"You can't hide it."
Huang Zhonghai said: "Sooner or later the news has to get out, otherwise how could those advertisers and sponsors come to us and ask for advertisements?"
"That's what I said."
Li Chengfeng said: "But the first person to eat crabs must be us."
As the channel director of a dignified provincial TV station, Li Chengfeng thought a lot at that moment.
According to this logic, not only film and television dramas, but also variety shows, documentaries and even cartoons... there are countless ways to collect money!
"Two leaders, now is not the time to think about this."
Hu Fan lightly knocked on the table and said, "Yi Ming has helped you solve a big problem, right? Shouldn't you offer him a glass of water and thank him?"
"Yes, we were rude."
Li Chengfeng came back to his senses and said: "Yiming, thank you for finding a new investment model for our film and television industry. Let's drink tea instead of wine and toast you!"
"Here's to you!"
Wang Xiyao also followed suit and raised his teacup and saluted Su Yiming from afar.
"The two leaders are so polite!"
Su Yiming was not pretentious, "Let's do it!"
……
Everyone ate this meal until 3 p.m. before leaving.
It's not that they don't want to continue sitting together and chatting, but that "I Am a Singer" will start live broadcast at 8 o'clock tonight, and they have to go back and prepare.
In addition, I also went to the scene to get familiar with the moves, accompaniment and harmony.
Originally, Su Yiming wanted to arrange He Miao in the audience, but after Wang Xiyao found out, he directly led the little girl to his rest room.
It wasn't that there was no room in the audience, but that he understood Su Yiming's feelings for He Miao.
Rather than letting the little girl sit in the audience, it would be better to arrange it under Su Yiming's nose.
While Su Yiming and others were actively preparing for the competition, netizens had already opened a related topic page on Weibo.
All content related to "I Am a Singer" and Su Yiming appeared on the Weibo topic page, and even made it onto Weibo's hot search list:
"'Singer' will be live broadcast tonight, right? I don't know what I, Su Shen, will sing."
"There should be a preview of the song list in the show later, right?"
"There are a total of 7 groups of singers this time. When will I, Su Shen, appear on the stage?"
"As for "The Masked Singer," there are no competitions scheduled for this week!"
"It's true, it's true. This is a disguised form of making way for "Singer"..."
Discussions among netizens are lively, and every hot topic has a high degree of discussion.
Some netizens even compared today's "Singer" competition with "The Mask".
I have to say that this comparative discussion is quite interesting.
There is no way, who told "Masked" to suspend the competition today, causing many netizens to feel that they are making way for "Singer".
Moreover, the appearance of the topic page is the first time since the launch of "Singer" and "Masked".
From these two points, it is not difficult to see how lively the live broadcast of "Singer" was today!
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