Hermès focuses on classic simplicity.
A peony flower is embroidered on the front of this bag from Aio Company, which makes the bag look complicated and cumbersome, which goes against the traditional Hermès design.
Guo Zihao was originally worried that Aio Company would design an eye-catching product.
Unexpectedly, they don’t even understand the most basic traditional design style of Hermès.
Director Nina smiled lightly and said: "Beautiful Ms. Gao, this bag you designed..."
"Introduce your design concept and product features!"
Before Director Nina finished speaking, Lu Qing's low-pitched voice suddenly came from the judges' table.
Director Nina smiled and said: "Consultant Lu, do you need an introduction? This bag does not conform to our Hermès design style!"
Lu Qing raised his deep eyes and stared at Nina and said: "The national style element is your request. How can the five thousand years of our country's history be written in one stroke?"
Seeing Lu Qing's tough attitude, Nina had no choice but to say to Gao Qiuyu: "Please introduce your design concept and the characteristics of this bag!"
Gao Qiuyu has already seen that the bag they designed was a failure.
The reason why Consultant Lu gave himself the opportunity to introduce the product was because he didn't want Aiou Company to lose too badly.
Gao Qiuyu took a deep breath, then opened her lips and slowly introduced the design concept and product features of this bag.
"The design of this Hermès bag is inspired by the peony, which symbolizes wealth and splendor in traditional Chinese culture!"
"Peony flowers represent prosperity and prosperity, and imply beauty and happiness!"
"Our design concept is to perfectly integrate Western luxury with Eastern elegance. On this bag, the peony element is presented with delicate and exquisite hand-embroidery technology!"
"Carefully selected top-quality materials, combined with peony elements embroidered stitch by stitch, make this bag not only of extremely high quality, but also add an artistic charm. The appearance design not only shows the classic Hermès style, but also the color The combination highlights the beauty and elegance of peonies!”
After Gao Qiuyu introduced this bag, the stone in his heart dropped.
In fact, she has long wanted to design a product with the theme of 'peony'.
But she didn't dare to try it easily.
After all, the domestic women's bag industry is so unpopular that it can even be said that it cannot be on the table.
She did not want to tarnish this peony with rich cultural connotations.
Director Nina stared at Lu Qing and asked, "Dear Consultant Lu, do you think this product is in line with our Hermès high-end market?"
Lu Qing picked up the goblet and sipped the red wine, and then said lightly: "The craftsmanship is good, the design concept is unique and profound, and it is in line with the public aesthetics of our country, but it is difficult to hit the high-end market!"
Zhou Chen couldn't help but sigh secretly after hearing Lu Qing's words.
The domestic women's bag industry is really in a slump, and even in the next ten years or so, there will be no well-known brand.
International brands such as LV, Chanel, and Hermès have a history of more than a hundred years. These top luxury brands have spread all over the world. Their popularity and influence can only be described as terrifying, and their prices are prohibitive for most people.
Expensive prices make these brands a symbol of the upper class, and most people have vanity and can’t help but compare. In this way, people would rather spend money on high imitations than take a second look. Those unknown small brands.
"Mr. Guo, it's your turn..."
Director Nina said to Guo Zihao with a smile.
Hermès focuses on the high-end market.
Since consultant Lu admits that this product cannot hit the high-end market.
That means Aio Company has no chance of winning.
Next. . . . . .
Fashionable glamor only needs to go through the motions.
Guo Zihao smiled, then turned to look at the product manager in the computer room.
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