Excellent little farmer

"Lao Huang, what are your plans for the tea industry in our county?" I asked directly.

"County Chief Ye, I have been thinking about this issue since you assigned me this task two days ago. Although our county is also a traditional black tea base, compared with Pengshan and Anxi counties in Pennsylvania, There is a considerable gap. Whether it is the scale of the tea industry or the scale of the tea mountain tea garden, whether it is the brand effect or the output value, it is far behind Pengshan and Anhe counties.

Therefore, combined with the development of specialty processing industries that you proposed at the last office meeting, I have been thinking about how our county’s tea industry can get out of the predicament and how it can catch up with the tea industry in Pennsylvania. "

"Then do you have any clues?" I asked, staring at Huang Tiechen.

"County Magistrate Ye, to be honest, no."

Huang Tiechen shook his head honestly and said: "The scale of the tea industry in Pengshan and Anhe is far greater than ours, and each county has two or three top brand products, which are exported to southern Fujian, southern Guangdong, and even exported to Hong Kong, Macao and Southeast Asia. At this point, our Lingtai Black Tea is far behind, and now I suddenly have to come up with a strategy, but I really don’t have any good options.”

I nodded. Huang Tiechen is an honest person and speaks the truth. He doesn’t have any pretentious words. This is actually quite good. If you don’t have a clue, you don’t have a clue. You can use your brains to think about it. I’m afraid you have to pretend that you don’t have a clue. He looked confident, but in the end there was no result.

"Tiechen, I have been thinking about it. West Lake Longjing has become so big. Minnan Tieguanyin and Xinyang Maojian can make the tea industry so big. The most typical one is Yunnan Pu'er. Both his and our black tea are black. Tea series, how famous is Pu’er tea now, how big is the entire Pu’er tea industry, why can’t our Lingtai dark tea industry become bigger?”

I pondered for a while and said: "I learned about the history of our dark tea. Yunnan Pu'er and Guangxi Liubao, Sichuan Biancha, Hubei Laoqingkou, and our and Huxiang's dark tea are known as the four major series of dark tea.

Yunnan Pu'er and Guangxi Liubao tea have been sold far outside the country. Sichuan Bian tea and Hubei Laoqingkou are mainly sold to ethnic minority areas. However, the reputation of our black tea is not inferior to that of Yunnan and Guangxi black tea. However, the sales can only be limited to the domestic market, and in terms of output value, it is even far less than one-tenth of Pu'er. "

"We don't need to study the reasons in detail. The question is if we catch up! I have studied the tea tasting habits in southern Guangdong, Hong Kong, Macao and Southeast Asia. They are used to drinking old tea such as black tea, and are not used to new tea. , which is why Yunnan Pu'er is so popular in southern Guangdong, Hong Kong and Macao.

If we can develop our dark tea brand and find ways to expand the scale, I think this should be a way to make money for our southern Lingtai region. "

"County Chief Ye, given the scale of dark tea production in our county, it is a bit difficult to build a brand or expand the scale, especially in terms of brand building and promotion. If we just expand the scale, it may be a little easier, but how to start? How can our Lingtai Dark Tea brand be highlighted to the world? I wonder what your plans are, County Magistrate Ye?"

Huang Tiechen already knows something about me. Whenever County Magistrate Ye brings up something, it means that he already has some ideas.

"Tiechen, I have an idea, that is, the scale of our dark tea production is small and scattered, and there is only one Biwushan brand that is okay, so we should go all out to build this brand.

But this is not enough. If we want to make the Biwushan brand bigger and stronger, and the tea industry bigger and stronger, we still have to introduce large-scale enterprises in the industry to operate. They have sufficient funds, and more importantly, they have considerable resources. With mature production, management, and operation experience, if we can make use of our resources and brands, and use their capital, management and operation experience, and sales channels, I think our tea industry in Lingtai should not stop at its current state. "

I talked about it eloquently. In fact, before the Spring Festival, when I was in contact with the southern Guangdong merchants from Qingyang, I accidentally talked about this topic. The southern Guangdong merchants said that the black tea has an oily black color, an orange-yellow soup color, and a yellowish-brown leaf base. The fragrance is mellow and has the aroma of pine smoke, which is quite popular, but no attention is paid to the brand issue.

Pu'er tea is more popular in Hong Kong, Macao and Taiwan, because Pu'er tea is far more famous than other tea types, which also gave me the idea of ​​creating and promoting Lingtai dark tea.

Huang Tiechen pondered for a long time and asked: "County Magistrate Ye, what I hear from you is to unify all the dark teas in our Lingtai and jointly create the Biwushan brand, eh! And we can also introduce foreign tea companies to help Transform our tea industry?”

"Yeah! I heard that Pennsylvania also has this idea, but the county tea factories in Pengshan and Anhe counties are currently doing pretty well. There is a southern Guangdong tea company that has been seeking to acquire the tea factories in Pengshan and Anhe counties. But we couldn’t talk about it.”

I nodded slightly and said: "What I mean is that on the one hand, we will first integrate the three collective enterprises in our county, and on the other hand, we will also have contact with the tea company in Nanyue. In addition, we will have a look at the tea company in Nanyue. At the end of the day, let’s find out about the reputation and scale of this tea company in southern Guangdong.

If the scale, credit, and channels of this tea company are worth talking about, we can have substantive contact with them to see if we can hand over the tea industry in Lingtai to the other party to build. "

"County Magistrate Ye, does this count as poaching the enemy in Pennsylvania?"

Huang Tiechen figured it out, feeling that County Magistrate Ye had heard the news from Pennsylvania somewhere, and was tempted to bring the southern Guangdong company to Lingtai, but the Lingtai tea industry and Binzhou were not the same. The tea industries in the two counties across the state are incomparable in terms of scale and reputation. It may not be that easy to gain leverage.

"Hehe! It depends on how you play. The tea factories in Pengshan and Anhe counties are now very profitable. They don't want to cooperate with the tea companies in southern Guangdong. They feel that they are satisfied with the current situation, so the price is very high. In fact, They deliberately set a high threshold to force the other side to retreat. This idea of ​​being content with a small fortune is also very popular in inland counties. This is our opportunity!"

I nodded and said: "Tiechen, we need to take this matter seriously. Go and contact that southern Guangdong company. Their representatives are stationed at the Sanyuanhong Hotel in Pennsylvania. They have been in Pennsylvania a few years ago. Two months later, there was no result, and it seemed like it was happening again after the New Year, but we still couldn’t reach an agreement.”

"Then our three tea factories..." Huang Tiechen asked after thinking for a while.

"I will handle the matters here. I will exchange opinions with Secretary Li, and then we will unify our thinking in the county, and then convene the leaders of the three townships and the Hekou District Working Committee to make unified arrangements and integrate the three tea factories and their tea mountains. Tea garden resources.”

I also know that this matter of unification and integration cannot be accomplished by Huang Tiechen, the deputy county magistrate. This requires the county standing committee to make decisions and then implement it himself.

My relationship with Li Yongcang has been going well since the National People's Congress. Li Yongcang is also very satisfied with my attitude. I have made concessions on personnel matters and proactively reported on major government affairs to gain support. This has also greatly satisfied Li Yongcang's needs. Self-esteem.

Although he knows that he has only been secretary of the county party committee for a little more than two years, after all, he is the top leader in the county, and he must make decisions on many matters. In this regard, Li Yongcang is no more important than other county party committee secretaries. How much power to delegate.