Codex of the Old Gods: I Have a World

Chapter 1126: Going through fire and water

Zhao Chuanxin was horrified when he heard this. He turned around and got into the Fourth Generation Dragon, then rushed out with a "whoosh".

Benjamin Goldberg sighed to himself: After all, I am not as ruthless as my master.

He who passes on the torch is unkind and treats all the flowers as straw dogs.

Zhao Chuanxin arrived at Heping College, was transferred to Lubin Prefecture, and went to the government office.

Yao Jiafeng just came back from outside in a hurry: "My lord, you are back just in time. Someone gave me an idea to make luxury goods. What do you think is better, a Huanghuali thousand-work bed, or gold and silver jewelry..."

Zhao Chuanxin interrupted him directly: "There is nothing new about this, it's so vulgar."

Yao Jia was not convinced: "Why is it vulgar?"

"If you want to talk about this, then I'm not sleepy anymore." Zhao Chuanxin sat on a chair in the corridor: "In the future, luxury goods cannot be charged according to the actual complexity of the craftsmanship. We need to hype up concepts and create brands..."

He explained to Yao Jia how to build a luxury brand.

This is Zhao Chuanxin’s major.

Let’s start with the clothes.

Clothing brands should be divided into levels. Before there are luxury brands, there must be popular brands.

Let’s start with the anchor effect.

Zhao Chuanxin told Yao Jia: "The general public, first of all, has no judgment ability, and secondly, no correct judgment ability. When they make decisions, they are inevitably influenced by a known reference point as a standard for judging and evaluating other information..."

If a piece of clothing costs 10 dollars, isn’t it expensive?

At this point, if you tell him that the dress is on sale for 8 yuan, he will think it is worth it.

If a piece of clothing is worth 5 dollars, and you tell him it is only 3 dollars after a discount, he will feel it is not worth buying.

10 yuan is sold for 8 yuan, which is only % off.

But it costs 5 yuan to sell for 3 yuan, which is equivalent to a % discount.

Yao Jia felt that her brain was not big enough: "Wait, I'll write it down..."

His brain cells were very excited. This was simply the Bible of doing business.

Afterwards, Zhao Chuanxin told him: "In addition, when you promote, it is best to use a gimmick to promote it to death. For example, King of Rolls has launched a new luxury car, and the sound insulation effect of this car is excellent. You can avoid the engine and tires, and only promote this point, saying that business talks and government talks are conducted inside, and people outside will definitely not be able to hear it. The superiors must choose it..."

Afterwards, Zhao Chuanxin explained the endowment effect to Yao Jia.

At this time, a group of civil servants, as well as merchants who came to the government office to do business, had gathered around.

Although Yao Jia frequently winked at Zhao Chuanxin, indicating that his skills should not be passed on to others, Zhao Chuanxin was not shy about it and said frankly: "Think about it, everyone. Now there is a person who has a thing. He must brag about it and give it a high evaluation, because it is his and he wants others to envy him. This phenomenon is called loss aversion theory in finance. If this person is in a high position, he will set an example for others and invisibly give value to the brand..."

People around were in an uproar.

"High, so high!"

"I see!"

Then, Zhao Chuanxin talked about sunk costs: "This is a person's psychological account. It means that you have spent time, money and energy, which will have a huge impact on people's decision-making. When doing things, people should exclude the influence of sunk costs when making choices, but the general public cannot do this..."

Several merchants' eyes lit up when they heard this.

At this time, the corridor was packed with people.

Zhao Chuanxin also talked about how people’s decision-making is influenced by factors such as environment, emotions, experience, knowledge bias, consumption preferences, and asymmetric information.

Seeing that the large number of people had affected the operation of the government office, Zhao Chuanxin concluded: "In short, all kinds of wrong judgments and decisions dominate our lives. Merchants use these to make money, government offices use this to govern, and the people should avoid these traps, so this knowledge is a game between all walks of life. Okay, adjourn the meeting."

The applause was thunderous and lasted for a long time!

Even when Zhao Chuanxin returned to the office, he could still hear applause and cheers in the corridor.

Yao Jia closed the office door with a change of expression, complaining: "Sir, the law is not light and the teachings are not cheap!"

Although Prefect Zhao... no, it was Governor Zhao... that's not right, he was stripped of his position as Governor.

In short, although Zhao Chuanxin didn't come to the office often, he kept it spotlessly clean.

Zhao Chuanxin sat in his office chair, crossed his legs and said, "There is nothing to worry about. In fact, these principles are all in our classics. It's just that no one has summarized them, and no one regards them as a professional discipline. Although I have talked about it, there are only a few people who can do it. It requires a complete thinking model and self-training from every little bit of life to achieve it."

Just like what Yao Jia said, "The law is not preached lightly and is not sold cheaply", it is actually a trap of narrow-frame thinking.

The Chinese language is concise, as vast as the ocean and as horns as an antelope.

Elegant, but not systematic.

Specific, but not logical or justifiable.

All walks of life have been passed down from generation to generation, and they have accumulated experience by doing things in a haphazard manner. There are some results, but the efficiency is not high.

Yao Jia still felt that it shouldn't be spread.

Zhao Chuanxin lit a cigarette and told him: "Is the Tao Te Ching a Taoist classic?"

Yao Jia nodded: "Of course."

"Every bookstore has the Tao Te Ching and the Book of the Same Origin. How many people have attained enlightenment, and how many have become immortals?"

Yao Jia: "You are the only one I see right now."

"Haha." Zhao Chuanxin laughed and stretched himself lazily: "Who will wake up first from the big dream? I know it myself in my life."

Yao Jia suddenly understood.

Sometimes he felt that Zhao Chuanxin was a mortal, and sometimes he felt that he was a god.

He also had a question: "Take our Lubin Prefecture as an example. If everything is made public, and now there is a place that is better than our Lubin Prefecture, and the people complain, wouldn't that be counterproductive?"

Zhao Chuanxin blew out a smoke ring: "You are handsome, and the girl says you are ugly, you just ignore it; you are ugly, and the girl says you are ugly, you expose your arms and roll up your sleeves, and your face turns red, because she is telling the truth. Can you blame the girl for choosing a good tree to live in? It is human nature to yearn for beauty, otherwise it is strangling human nature."

Yao Jia thought about it and realized that it was true.

He patted his forehead and said, "I've gotten off topic. I'd better get back to my luxury goods business."

Zhao Chuanxin did not stay in Lubin Prefecture for long.

He is the Bug of this era.

Some people also use him to find bugs.

The general version of the god.

Before World War I, Zhao Chuanxin was the god of war.

After World War I, it’s hard to say.

When Zhao Chuanxin thought about Yao Jia's desire to create luxury goods, he couldn't help but feel itchy.

Anything produced by Zhao Chuanxin must be a masterpiece.

Maybe we can hold an auction.

He went home to see his daughter Zhao Nianzhen, and then went to Lugang Town to take Zhao Zhengze out to play.

Children are toys.

"Dad, there's going to be a photography exhibition in town, and the teacher asked my parents to take us to visit. Mom is too busy and doesn't have time to take me. Can you take me there when the time comes?"

Zhao Chuanxin asked curiously, "The teacher asked you to visit, so why didn't they take you to visit?"

Zhao Zhengze scratched his head: "Maybe we need to buy tickets, but the teacher can't afford them."

Zhao Chuanxin considered it comprehensively: "What if a child from a poor family cannot afford a ticket and cannot visit?"

Zhao Zhengze's eyes widened: "In our preschool class, every family has money, how can there be no money?"

Preschool classes in Lugang Town are also divided into different levels.

Those who can roll it up are either rich or noble, or at least can touch the passing line.

Originally everyone was poor, but within just a few years the difference in status was revealed.

The cycle from starting from scratch to deciding who is superior and who is inferior is always there, it’s just a matter of speed.

This reminded Zhao Chuanxin of a metal ball.

"Dad, are you going to take me with you or not? If you don't take me with you, I will let my sister take me with you."

He was not talking about Jiang Mingxin, because Jiang Mingxin's ideas were not that righteous. He was talking about Zhao Lingjun.

Zhao Lingjun is a little boy, not very old, but he is very powerful.

Zhao Chuanxin smiled and said, "Okay, I'll take your siblings with me when the time comes."

Zhao Zhengze's eyes lit up: "Are Zhao Da, Zhao Er, Zhao San, and Zhao Si going to gather together?"

Originally, Zhao Chuanxin was talking about Zhao Zhengze, Zhao Lingjun and Jiang Mingxin.

He paused for a moment and said perfunctorily: "Well... let's talk about it later."

"The photography exhibition is in April, Dad, don't forget it."

Zhao Chuanxin stayed in Lugang Town for two days and went south to Hong Kong Island.

From Hong Kong Island, we continued south to Surabaya, Indonesia.

Then go to Australia.

In the Perth Ecological Reserve, Zhang Daquan is leading people to hunt emus.

"Master Zhang, these emus are very cunning. As soon as we arrive, they run away. As soon as we leave, they come back."

Zhang Daquan lay on the ground, with the butt of the rifle against his shoulder, and he squinted his eyes to aim.

boom.

An emu fell to the ground.

The rest of the emus heard the gunshots and fled in all directions.

Those two long legs moved much faster than humans, making it impossible to catch up with them or even aim at them.

Zhang Daquan got up from the ground and brushed off the dust on his body: "Fuck, you run so fast."

He led his men over and loaded the fifty-kilogram emu onto the carriage.

Zhang Daquan sighed: "In China, I drive a carriage every day. It's so comfortable to sit in. But here in this place, I can only ride in a horse-drawn carriage."

Zhang Dazhu, who came to Perth with him, suggested: "Brother, doesn't Australia Island have ships? Why don't you ask them to transport a batch of cars over?"

"good idea!"

At this time, a black flying object with colorful tail flames came flying quickly and slowly landed near the crowd.

Zhang Daquan and Zhang Dazhu looked delighted.

But the Han immigrants were trembling with fear: "What kind of monster is this?"

They had never even seen an airplane, let alone a fourth-generation dragon.

Zhang Daquan stuffed the Lee Enfield rifle into someone else's arms, and ran towards the fourth generation Youlong with Zhang Dazhui.

"team leader!"

They still keep their original name.

Only the old guys in the insurance team call it that.

Zhao Chuanxin got off the fourth generation of Youlong and put on sunglasses: "You two made it hard for me to find you, what are you doing?"

It would have been fine if he hadn't said anything. Once he did, Zhang Daquan's face turned depressed: "Fuck, I fought with a bunch of flat-haired beasts and lost."

Zhao Chuanxin looked at the carriage behind him, which was loaded with an emu, and he was immediately happy.

After Zhang Daquan's explanation, he learned the whole story.

No matter where Chinese people go, farming comes first.

Emus are migratory animals and have no fixed routes in the east, but in the west they go north in summer and south in winter.

Australia is suitable for growing winter wheat.

Because the climate is different from that in China, seeds are usually sown from April to July and harvested from October to January of the following year.

Emus are omnivorous. They will eat small animals if there are any. If there are no small animals, they can also be completely vegetarian.

In previous years, they ate grass and grass seeds, but this year when they came back, wow, the ground was covered with food.

According to Zhang Dazhui's statistics, 20,000 emus can damage up to 100 acres of land in a day.

This thing runs fast and is very alert.

Guns are awesome, right?

But you have to shoot at long-range moving targets.

As soon as the gun is fired, people run away.