Become the richest man in the world starting from the rebirth of college entrance examination

Not approving the official store was a trap Zhou Hao had prepared long ago.

He had considered this before he started Taobao. C2C is free, but B2C is different. He can provide the best business environment for online shop owners and individual sellers for free. But for these brand manufacturers, if they want to sell things on Taobao, they can, but they cannot open public, certified official flagship stores or official stores in any form. If they want to open an official store and get Taobao certification, they must meet Zhou Hao's requirements.

Liu Qiandong guessed that Zhou Hao's purpose of not letting go of the registration of the official store was to set conditions for these manufacturers, but he didn't know what conditions he wanted to set, and Zhou Hao never gave a clear explanation. Now that more and more manufacturers are applying for official stores, Liu Qiandong is a little anxious.

When Zhou Hao heard that Chen Qi would be busy filming until the evening, he did not bother him and drove directly to Taobao to meet Liu Qiangdong.

As soon as they met, Liu Qiangdong reported to Zhou Hao about the current application of the manufacturer for the flagship store. After the report, he couldn't help but ask: "When will we open registration for the official store?"

Zhou Hao said: "It is definitely a good thing for manufacturers to enter, but the tone must be set with them from the beginning. Taobao does not provide manufacturers with sales channels for free. If manufacturers want to sell on Taobao, they have to pay the platform commission."

Liu Qiangdong nodded and said impatiently: "It's okay to collect commissions, but the key is how to collect them? You have to set a standard."

Zhou Hao said: "My idea is to divide the applicants into three levels: A, B, and C.

A-level official stores must be among the top 3 in the country in their respective industries. If such manufacturers join us, we will give them the title of official flagship store, include them in Taobao's Brand Street, and regularly provide them with page advertising space and PP pop-up advertising space. They do not need to pay a deposit, but only need to pay us a service fee of yuan per year. In addition, for all orders generated on Taobao, the platform will charge % of the sales as a channel fee, and the platform will deduct a two-point payment channel fee from Alipay.

A Class B official store must be a manufacturer that owns more than 10 offline physical stores or stalls. We also give it the title of official flagship store, but we will not include it in the brand street in the initial stage, and will give it a small number of recommended positions regularly. Before the store goes online, it must first pay a deposit of 4 yuan and a service fee of yuan each year. The platform's commission is %, and Alipay remains at points.

C-level official stores do not require offline stores. As long as the other party is a formally registered company, they can establish their own brand on Taobao. The basic rights and interests of such stores are the same as those of B-level stores. However, before their stores go online, they must pay a deposit of 5 yuan, and the annual service fee of 2 yuan remains unchanged. The platform commission is increased to %, and Alipay remains %. "

Although Liu Qiangdong was somewhat shocked by Zhou Hao's commission rate, he still followed his thinking and knew Zhou Hao's purpose of treating small sellers and brand manufacturers differently. "Is the commission rate we set for them too high?"

Zhou Hao waved his hand and said seriously, "To be honest, the platform commission of 3% to 5% is not high. Compared with the nationwide online sales channel we provide them, they will gladly accept even a 10% commission. However, the commission ratio is too high, which may give competitors an opportunity to take advantage. Therefore, we will temporarily set this ratio and adjust it according to the market in the future."

Zhou Hao was still worried about Boss Ma who was far away in Hangzhou. Boss Ma was an ambitious man, and he was good at playing with products, models, capital, and relationships. Even if he intercepted him a year in advance, who knew if he would give up C2C? If not, what countermeasures would he come up with to deal with him? If the commission rate he gave to merchants was too high, then if Boss Ma wanted to deal with him in the future, he would definitely start from this point, just like he did with eBay.

But Zhou Hao can't give B2C for free just because he is afraid of him. Taobao also needs a profit model. C2C has not yet reached a profit point. The real source of profit is B2C, so he has formulated such a commission ratio that can be used for both offense and defense. It will be fine if Boss Ma does not intervene. But if he comes, Zhou Hao will fight him to the death.

Because Zhou Hao is very familiar with Boss Ma and the development history of all his products, and knows that Boss Ma is very good at hiding his purpose and knows how to use the white method first and the black method later, he has always regarded him as the biggest enemy in the e-commerce industry.

Many examples can indirectly reflect Taobao's way of doing things. The most straightforward one is that although Taobao has eliminated all competitors in the name of permanent free services for sellers, people who really do Taobao know that if you want to make money, you need to pay Taobao a frighteningly high promotion fee every year. Don't think that having a Taobao store with good credit means a steady stream of income. After Taobao's various algorithms are constantly adjusted, sellers with even the highest credit must invest very high promotion fees, otherwise they will be hidden by the system algorithm.

The promotion methods include not only pay-per-click through-train ads, but also search weight rankings, which all require money. For a Taobao online store with an annual profit of five million, if it is in a highly competitive industry, the average annual promotion fee invested in Taobao will be almost the same as this figure. Although many people have been advocating how powerful Taobao entrepreneurship is and how much it can change your destiny, the fact is that after the early golden stage, anyone who wants to do business on Taobao must first spend money. Many young people come with hundreds of thousands of yuan that they have scraped together to make a big splash on Taobao, but end up losing everything and being cruelly eliminated.

Zhou Hao does not mean to criticize Taobao's bidding promotion model, but to use it to judge Boss Ma's nature of doing things. In order to compete, he can give up everything on the surface, but after winning the competition, he will get back everything he gave up with interest.

Liu Qiangdong didn't know Zhou Hao's concerns, but out of respect and trust for Zhou Hao, he didn't raise any more opinions and quickly said, "Then I'll have someone draft an official announcement today and tell them the plan."

Liu Qiangdong himself is also a heroic figure. The reason why he obeys Zhou Hao's orders is that his vision and potential have not yet been activated.

After deciding with Zhou Hao how to apply for the official store, Liu Qiangdong suddenly remembered something and said to Zhou Hao, "By the way, there is a B2B company in Hangzhou that has been in business contact with Taobao these days. They said their boss wants to visit you in Beijing. Are you interested?"

When Zhou Hao heard the words Hangzhou and b2b, he was shocked. "It can't be such a coincidence, right? What you think will come true? But right now, apart from Alibaba, I really don't know who else there is in Hangzhou's b2b companies."

So Zhou Hao asked: "What company is that?"

Liu Qiangdong said: "Alibaba is quite powerful in the B2B field, and its valuation has reached hundreds of millions of US dollars."

Zhou Hao laughed: "Why does their boss want to see me?"

Liu Qiangdong said: "I don't know. I guess they want to discuss cooperation. They are B2B and we are C2C. I think if both sides share resources, it will be very promising. Their platform is full of small and medium-sized manufacturers with rich products."

Zhou Hao said, "Please help me reject it. I won't meet you."

Liu Qiangdong asked curiously: "Why? Wouldn't it be nice to meet?"

Zhou Hao said: "I don't have time now. I have to finish the things at hand in the next two days and go to Hong Kong in a few days."

Liu Qiangdong said: "I think the other party is quite complementary to us in terms of business line. Why don't you take some time to meet with him and have a chat? Anyway, he will come to Beijing to see you, and you don't have to go to Hangzhou. Just take an hour or two to meet and have a cup of tea and chat."

Seeing that Liu Qiangdong attached great importance to this matter, Zhou Hao knew that Liu Qiangdong must have taken a fancy to the small and medium-sized enterprise resources on Alibaba and wanted to find an opportunity to integrate them into Taobao. However, he did not know Boss Ma. Would Boss Ma allow you to integrate his resources so easily? Don’t dream.

However, Zhou Hao changed his mind and decided that it would be okay to meet Boss Ma at this time. Although his eloquence was top-notch in the country, he would definitely not be fooled by him. It would be great if he could hear something about Alibaba's future strategy from him. After all, he was a legend in the Internet field in his previous life, and meeting him would give him a sense of accomplishment. It was too difficult to meet him in his previous life, and he took the initiative to approach him in this life, so he should give him a chance.

After thinking this through, Zhou Hao said to Liu Qiangdong, "Since you think we should meet, let's make an appointment, but we have to meet him in the middle or late part of the month, when I come back from Hong Kong."

Liu Qiangdong said: "Okay, then I'll have someone reply to him first, and the specific time will be determined based on your schedule when you go to Hong Kong."

Zhou Hao nodded slightly: "Tell them this first, but be more high-profile."

Liu Qiangdong asked with a smile: "How do you want to be high-profile?"

Zhou Hao said: "We have received your CEO's request for a meeting. Due to the CEO's busy schedule, we cannot meet for the time being. Please wait for our company to notify you of the specific meeting time."

Liu Qiangdong was stunned and couldn't help asking, "Are you kidding me?"

Zhou Hao said seriously: "Are you kidding? I'm serious. Can't you see how much potential the B2B platform has? The real money-making market must be settled on the retail side. Otherwise, why would he, a CEO of a company valued at hundreds of millions of dollars, rush to see me? It's because he knows that compared with B2B, B2C and C2C are the kingly way to make money in the future!"