Become the richest man in the world starting from the rebirth of college entrance examination

When Jia Wenyin heard that Zhou Hao had come up with a business model for the Seedling Fund, she smiled and asked, "Ah? Really? Mr. Zhou, can you tell me about it?"

Zhou Hao smiled and said, "President Jia, this is what I think. You are going to hold a charity auction, right? In an ordinary auction, there are only a few hundred people participating in the bidding. Not only is the scale small, but many items cannot be sold at a good price, or even fail to sell. If you hold charity auctions for a long time, the effect will only get worse and worse. Don't you agree?"

Jia Wenyin said: "You are right, charity auctions are indeed becoming more and more difficult..."

Zhou Hao continued, "In fact, taking those celebrities as an example, I think you also understand that most of them are not willing to participate in charity frequently. They took the initiative to find you today, it must be because today's incident has a huge impact. In addition, you and four ambassadors of the Seedling Fund appeared on TV together, and the video of that day also took place at the Seedling Fund dinner. The reputation of the Seedling Fund has been greatly improved. So I feel that they are all riding on the popularity. What do you think?"

Jia Wenyin sighed, "I know that in the past, celebrities had to show their face to donate something, and even if they agreed, they were less and less willing to invest. Now they are actively contacting us, it must be because the popularity of today's event is too high. It may be impossible to contact them again for the next charity auction."

Jia Wenyin smiled bitterly: "But it's good this way. At least this time they actively participate, and the charity auction can raise more money for charity."

Zhou Hao smiled and said, "It's not the stars' fault. It's just that Seedling Fund and they haven't found a win-win situation."

Jia Wenyin asked: "Mr. Zhou, does that mean there is already a solution? If there is, please tell me quickly, I really want to know..."

Zhou Hao said: "President Jia, what I mean is that the charity auction of the Seedling Fund should not be held in Hong Kong."

Jia Wenyin couldn't help but ask, "Do you mean to do it in the mainland?"

Zhou Hao hummed and said, "It was done in the mainland, but to be more precise, it was done on the mainland's Internet."

"Online? A charity auction online?"

"That's right." Zhou Hao said, "You should have heard that I have a website called Taobao, right?"

"Of course, of course!" Jia Wenyin exclaimed, "Karn's album has sold 500,000 copies on Taobao, including pre-sales. The Hong Kong music community has gone crazy about it. It's really amazing!"

Zhou Hao smiled and said: "I don't deserve to be called that. Actually, the charity auction for the Seedling Fund can also be held on Taobao. When the time comes, all the items donated by the stars will be put up for auction on Taobao. Then I will use PP to promote this online auction. To be honest, there are more than one billion people in the mainland, and there are many more star-chasers than in Hong Kong.

Moreover, online auctions are not like real-life auctions, where each item only has a few minutes to bid. On the Internet, I can set the bidding time for all items to three days. The longer the bidding time, the more possibilities there are for bidding. In general, I believe that if celebrity items are auctioned on Taobao, the auction price will definitely be much higher than in Hong Kong, and the donations that the Seedling Fund can receive will also be greatly increased.”

"Increasing the auction price of charity auctions is only one of the points. More importantly, we need to let celebrities voluntarily and actively participate in charity auctions for a long time. How can we make them voluntarily participate in them for a long time? In fact, it is very simple, that is, let them have corresponding gains when they pay for things, and what they want most is nothing more than fame and exposure. It just so happens that the traffic of APP and Taobao combined is very high. When the time comes, I will vigorously promote the charity auction, which will not only promote the event itself, but also increase the exposure and fame of the celebrities who donated the items. In this way, I think those celebrities will also be happy to participate, and we and the celebrities can achieve a win-win situation. Only a win-win situation can be considered healthy and long-lasting!"

There is one point Zhou Hao did not mention. If Taobao can win the charity auction of the Seedling Fund and attract a large number of celebrities to participate, it will also enhance Taobao's brand awareness.

Since Taobao obtained authorization from almost all record companies and obtained video advertisements recorded by hundreds of singers, key data such as Taobao's sellers, number of listed products, number of new buyers, and order volume have all been greatly improved. This is the fan effect of celebrities. The fan effects of hundreds of singers gathered together are too powerful.

Cooperating with record companies means selling celebrity albums, which are quite ordinary. But what if you can auction celebrities' personal belongings on Taobao? Compared with albums, they are much more special and rare.

For example, Zhang Xueyou donated a wallet he liked. Then, please ask Zhang Xueyou to record a ten-second VCR for the wallet and put it on the product page. After watching it, netizens will definitely not doubt the authenticity of the product. It must have been used by Zhang Xueyou himself. Regardless of whether fans buy it or not, the value and popularity of Taobao will be further enhanced.

Zhou Hao's plan is to formulate a complete charity auction process in advance, and clearly tell the stars in the mainland and Hong Kong that he will use omni-channel promotion to vigorously promote this charity auction event. Taobao will also set up a special charity auction page, set up several eye-catching bannr recommendation positions and various large and small pictures and text recommendation positions on this page, and tell all the stars that as long as they participate in this charity auction, they will have the opportunity to be displayed in different recommendation positions in turn during the next event period, which will greatly increase their popularity.

For celebrities, just by taking out any personal item for charity sale, they can improve their reputation and increase their popularity. This is absolutely beneficial and has no harm. Zhou Hao believes that most celebrities will participate without hesitation.

If you set up a bidding list for auction items and tell them clearly that whoever bids the highest price will be listed in a prominent position on the list, then you can ask celebrities with a certain influence to donate as many valuable items as possible, because as long as they can occupy a place on the list, their exposure will increase accordingly.

In this way, Taobao will be really awesome. After 2010, celebrities are everywhere on the Internet. Major platforms will invite celebrities to join to increase traffic and popularity, and celebrities will also take the initiative to find platforms with high traffic to join and operate and promote themselves on the Internet. But at present, except for Zhou Hao, no one else has attracted a large number of celebrities to participate on the Internet.

The combination of Tieba and Taobao has attracted a large number of singers to join by helping to promote and sell albums. If the charity sale is successful, in addition to singers, movie stars and sports stars will also be able to participate. By then, Taobao will be able to gather almost all Chinese-speaking stars, not just those in the mainland and Hong Kong, but also Chinese stars in Southeast Asia will be caught in one fell swoop.

Jia Wenyin was silent for a moment on the other end of the phone, thinking carefully about the plan Zhou Hao mentioned, and became more and more excited the more she thought about it.

She had long realized that the charity auction had reached a dead end, with fewer and fewer stars participating and less and less income from the charity auction. The fundamental reason was, as Zhou Hao said, that it was not a win-win situation. She always let those stars pay, and it was difficult for her to repay them except to say thank you.

But Zhou Hao is different. He has strong promotion ability in the mainland, which has been proven by Mo Wenwei. If Zhou Hao really does a charity sale on Taobao, I believe those celebrities will also be interested. As long as they find that they can get benefits by participating, they will definitely take the initiative to participate. In this way, a virtuous cycle of business model will be formed!

Thinking of this, Jia Wenyin said excitedly, "Mr. Zhou, are you really willing to help the Seedling Fund with a charity auction?"

Zhou Hao said without hesitation: "Of course, and it's voluntary. All the proceeds from the auction will be donated to the seedling fund."

Zhou Hao then added: "President Jia, if you really do this, I believe the amount of money raised may exceed your imagination. At that time, it will not only solve the problem of the Seedling Fund once and for all, but also bring financial redundancy to the Seedling Fund."

Although the mainland's economy is not as good as Hong Kong's on average, there are definitely more wealthy people than in Hong Kong. If a large number of celebrities put their personal belongings up for auction online in the mainland, Zhou Hao feels that the final transaction price will be very optimistic. More importantly, if he uses his resources to promote online charity auctions, celebrities will definitely actively participate and the number of auction items will increase greatly, so the final auction amount is likely to increase exponentially on the original basis.

Jia Wenyin believed it without a doubt. She asked Zhou Hao excitedly, "Mr. Zhou, when do you think the online charity auction can start?"

Zhou Hao thought for a while and said, "How about this, Chairman Jia? I will come up with a complete plan in the next two days. Taobao and the Seedling Fund will jointly launch it, and then we can start accepting donations from celebrities. All celebrities will donate their items to the Seedling Fund, and the Seedling Fund will do the statistics and pass the relevant information to Taobao."

Jia Wenyin immediately agreed: "Okay! I will cooperate with whatever you say!"