Become the richest man in the world starting from the rebirth of college entrance examination

Nie Yuan has always been very curious about Zhou Hao. Ever since Sina incorporated the former QQ team, Nie Yuan has been paying attention to every move of Haobo Technology, because he is worried that Zhou Hao will snipe Sina before Sina UC goes online, and Sina's biggest target at the moment is the portal website.

The traffic of Haobo Technology's pp123 continued to rise. With the support of pp user system and cloud records, the traffic of pp123 has exceeded that of hao123. Nie Yuan was worried that Zhou Hao would use the navigation website to block Sina, but after waiting for so long, there was no movement from Haobo Technology. It was not until Taobao went online that Nie Yuan realized that Zhou Hao's energy was focused on this.

Nie Yuan asked Liu Qiangdong: "You should be familiar with Zhou Hao. What kind of person do you think Zhou Hao is?"

Liu Qiangdong smiled and said, "Genius, a rare genius."

Nie Yuan nodded. "In such a short period of time, he has completed so many projects, and each of them has developed rapidly. He is indeed a genius in the Internet field."

Nie Yuan asked again: "What do you think of his character?"

"Character?" Liu Qiangdong laughed. "Why do you ask that? In fact, Zhou Hao is a very principled person who clearly distinguishes between friends and enemies. He is very good to those around him and has absolutely good character, but he is very cruel to his enemies. Anyone who stands in his way or tries to stop him is basically regarded as his mortal enemy by him. He is ruthless in competition with them. Look at Tencent. Half a year ago, many people thought that Tencent would become the top Internet company in China."

Liu Qiangdong's words were meaningful. Although Tengxun had completely given up its instant messaging business, Sina picked up the business that Tengxun had abandoned at this time, which happened to compete head-on with Haobo Technology's core products. His words were also to remind Nie Yuan that under the current circumstances, Zhou Hao would definitely regard Sina as his mortal enemy.

Nie Yuan also understood what Liu Qiangdong meant and was not surprised. Although he had never had any contact with Zhou Hao, he could tell from Zhou Hao's style of doing things that he would definitely take some action against Sina. The question was what exactly he was doing against Sina.

There are not many employees in Taobao's operations department, about thirty people in total. Everyone sat in the conference room, led by Liu Qiangdong, and applauded to welcome Nie Yuan who came to give everyone training.

Nie Yuan stood at the front of the conference room, greeted everyone with a smile, and said modestly: "I am not here to teach you today, but mainly to share with you my personal views on Internet content."

As he spoke, Nie Yuan opened his PPT and pointed to the three major sections in the PPT on the projector and said, “I personally feel that in the Internet era, there are three most important sections, namely: traffic, channels, and content.

"There is no difference between Sina and Taobao in their core essence. They are both website products, so website traffic is certainly important. Traffic is the foundation of a website and the decisive factor in website revenue, so its importance naturally needs no further explanation."

"Channels refer to all the paths and media that allow websites to come into contact with users. For example, although Sina has a high traffic volume among domestic portal websites, part of its traffic is introduced through major third-party channels. For example, users see our short links or our news ads from hao123 and jump to our website from hao123; for example, users search for keywords on Baidu and find a page on Sina that is indexed by Baidu; for example, we exchange friendly links with some other websites, and users of other websites visit Sina through friendly links;"

"Content refers to the most fundamental things we provide to users, such as domestic and international political news, sports, entertainment, finance and other related information provided by Sina to users, and the various and categorized goods sold by various stores on Taobao."

Nie Yuan briefly introduced the three sections. What he didn't notice was that a young man wearing a white T-shirt and black casual pants came in from the other end of the conference room. This man was Zhou Hao.

Nie Yuan then added: "The current Internet industry is promoting two core ideas, one is that traffic is king, and the other is that channels are king. In fact, in the final analysis, the current Internet still focuses on traffic, which is what we call UV and PV. This idea is correct, because traffic is the most direct way for websites to realize their value. Sina.com's current revenue comes from advertising revenue, which accounts for more than 80%. The higher the traffic, the more expensive the advertising resources will be."

At this point, Nie Yuan changed the subject, "However, I personally feel that the Internet industry will eventually enter an era where content is king. I am not saying that traffic and channels are not important. I just want to say that if we temporarily put aside the shackles of traffic and channels and analyze it, it is actually very simple: the better the content you provide to users, the higher the user stickiness of your website will be, and then you will naturally get a higher user retention rate. In this way, with the help of various operational methods, the website's users will continue to settle, and eventually you will get huge traffic."

"When we were working on Sina.com, we realized that when Internet users pay attention to news, they don't want the same content as in various news programs and major newspapers. News programs are limited by the length and broadcast cycle, and it is difficult for them to continuously report on news in a single section. Although newspapers have detailed section divisions and rich content, their timeliness is too low. The latest information is delivered at least one day apart. In addition, both news models are limited by the long production cycle and high production costs, so their timeliness is even worse, and their ability to provide timely feedback on major news is too weak."

"For ordinary users, news programs and newspapers can already satisfy their pursuit of news, but for Internet users, they are used to efficiency and speed, and the timeliness of news programs and newspapers is unbearably slow. For example, last year's 911/ incident that shocked the world was covered by all kinds of news, but the lack of timeliness and continuity was a big problem. Users were extremely concerned about this incident, so much so that they hoped to get the latest developments every few minutes.

Although CCTV also had text flash news that scrolled at the bottom at that time, their display method was one-way, and users could not customize their queries and receive what they wanted. Therefore, we launched 7*24 hours of rolling news on Sina.com, updating the latest developments of the incident at the fastest frequency. When users follow the 911 incident on Sina.com, they can see the complete news record in minutes, from the moment the incident was born to the current latest information. The development of the entire situation is clearly sorted out on Sina.com, which is not available on other websites. "

"It is precisely because we have such fast, comprehensive, accurate and objective content that Sina.com's traffic and user base continue to increase. This is Sina.com's biggest reliance."

Next, Nie Yuan gave everyone a deeper understanding of the content. Zhou Hao in the audience listened silently and could only partially agree with his views.

The Internet industry will go through a series of eras where xx is king. Not only traffic and channels are king, but content, products and models, ecology, and closed loop have all become hot words in the Internet industry. The Internet will not eventually choose to settle at a certain level, but will have clear functions and field divisions. In the comprehensive and vertical portal fields, and in the Internet's pan-entertainment level, content will definitely be king; but at the large level of instant messaging, e-commerce, o2o, etc., platform will definitely be king; in computer security and various vertical software fields, products will be king.

Nie Yuan comes from a content background, so it's inevitable that he deifies the role of content. He has this characteristic and can make Sina.com a success, but if he were asked to use this characteristic to develop antivirus software, even if he was given a full set of product ideas, I'm afraid he wouldn't even be able to achieve 10 million installations in the end. If he were asked to develop WeChat in the era of mobile Internet, he would definitely be picked apart by others. If he were asked to develop smartphones, it would be even more of a disaster.

However, Zhou Hao also understood that professional high-end talents are all paranoid, so there are very few well-rounded high-end talents. The more paranoid they are in a certain aspect, the more likely they are to achieve perfection in that aspect. But if they are asked to do other things, the results may be worse than those of ordinary people.

In the middle of his speech, Nie Yuan inadvertently spotted Zhou Hao sitting at the end of the conference room. He had read the report on Light of Hope and recognized Zhou Hao at a glance. He did not expect Zhou Hao to appear here, which made him a little stunned on the stage, but he quickly adjusted himself and quickly got back into his PPT.

Zhou Hao listened to the end. After Nie Yuan finished speaking, he stood up with the others and applauded for his wonderful lecture. Nie Yuan clearly conveyed the importance of Internet content to everyone present today, which benefited everyone. Liu Qiangdong walked up to Nie Yuan and said, "Brother Nie, please leave later. Zhou Hao wants to treat you to dinner tonight. There will be no one else, just the three of us alumni."

Nie Yuan was even more surprised.

He had never thought that Zhou Hao would want to poach him, because he didn't know that Zhou Hao had the idea of ​​building his own portal. He instinctively felt that there was a big gap between him and Zhou Hao. Why did Zhou Hao come to listen to his lectures and even treat him to a meal? Could it be that he wanted to take this opportunity to get information about Sina from him? Or did he want to convey some information to Sina through him?

After thinking it over, Nie Yuan nodded, "Okay, then I'll follow your arrangements."

The words were spoken politely, but what Nie Yuan was actually thinking was that he hoped to find out Zhou Hao's attitude towards Sina through contact with him.