Become the richest man in the world starting from the rebirth of college entrance examination

The next morning, Zhou Hao called a meeting in his office with Guo Kaiyu, Lu Yatong, Hou Wei and the Wangwa.com team to arrange preparations for the release of Lycheemp3.

Now there is still one week before Taobao goes online. The first batch of 3 MP6 players from the two OEM factories in mainland China and Taiwan has been shipped and will arrive in Beijing in three days. Zhou Hao's tentative sales rhythm is to start reservations on Wangwa.com first, and then wait for June 6, the day of Taobao's launch, to start sales, and then start shipping one week later, that is, on June 6.

During this period, the OEM factory has to coordinate production capacity, arrange production plans, open molds, produce samples, and then produce the first batch of goods, so the efficiency is relatively slow. But after all these are done, they can deliver every week in the future, and there are more than two million units of contracts urging them. In the future, the production capacity they allocate to Lychee will increase. In this way, Zhou Hao has a buffer period of nearly 6 days from now to June 13, and the first batch of units can be sold directly.

Zhou Hao's plan is to officially release the LycheEMP6 on Wangwa.com and pp on June 1st. The exposed content will include the appearance, parameters and price of LycheEMP3, but the sales channel will not be disclosed. In other words, users will only know that Haobo Technology has customized a batch of very fashionable MP3s for sale, and the price is 6% off the market price, but they will not know what channel Wangwa.com will use to sell them. Moreover, Wangwa.com will only sell 6 units in the first batch, and sales will not start until June 6th. But those who are interested can make an appointment first, because only users who have made an appointment will have the opportunity to buy LycheEMP6 on June 3th.

In this way, the news that Wangwa.com wants to disrupt the MP3 market can be released first, causing a sensation without exposing Taobao. The truth will only come to light when Taobao goes online.

Everyone attending the meeting was somewhat puzzled by Zhou Hao's pre-sale plan. They didn't understand why users had to make reservations first and then buy. This model had never been used before.

Zhou Hao was reborn in the era of flourishing e-commerce. Even if he has never tried them, he has seen a lot of Internet marketing strategies. Whether it is the hunger marketing used by Xiaomi or the pre-sale model used by Tmall and JD during the Double 11 warm-up, each has its pros and cons. So this time Zhou Hao plans to use a combination of hunger marketing + pre-sale model.

First, use Xiaomi's routine to promote how good your product is, how awesome the design is, how powerful the hardware is, and how affordable the price is. You wish to make a loss of half of each unit sold, so as to arouse the curiosity and enthusiasm of users. Then tell them that I only have 6 units in stock for the first batch, which means it will definitely be difficult to get one. But it doesn't matter. You can make an appointment first. It's free, but only if you make an appointment are you eligible to buy it. You will have a chance to buy the product on June 6th.

Therefore, Zhou Hao transformed himself into an Internet marketing expert for the first time and gave the company's core team a vivid and forward-looking e-commerce marketing lesson.

Zhou Hao said: "You just need to remember one thing, when promoting our products to the outside world, our products are the best, and you must learn to use our strengths to compare with the weaknesses of competitors. As long as it is our advantage, you can brag about it boldly. If you encounter our weaknesses, you must learn to play to our strengths and avoid our weaknesses, and not mention them at all."

"Once users accept our product, we must show that it is a rare commodity. The first batch of 3 Lycheemp units must be sold out within three minutes, so that all users who fail to buy it will feel that they are at a disadvantage if they cannot buy it!"

Hou Wei asked: "Mr. Zhou, what if users don't buy all the items within three minutes?"

Zhou Hao glared: "Then create the illusion that the product was sold out in seconds! Even if only 10,000 or even 5,000 units are sold within three minutes of going online, you must immediately stop selling it from the system and show everyone a sold-out reminder!"

Guo Kaiyu was stunned: "Boss, isn't this fake?"

Zhou Hao asked: "The Jiangnan Leather Factory downstairs said it was the last day half a month ago. They kept saying it for half a month. What do you think?"

Guo Kaiyu said awkwardly: "I don't believe it at all. I won't even look at it."

Zhou Hao said, "That's you. They keep saying it's their last day. Their potential customers are not people like you who pass by here every day. If you don't take the bait on the first day, you are not their potential customer. Their potential customers are those who pass by the store for the first time every day. They are their real potential customers. As long as they maintain their potential customers, they can make money. As long as they can make money, they will continue to open stores here. They still say it's the last day every day. When they can't make money here, that's when they'll leave."

Guo Kaiyu said: "But we are not a small trader. We are such a big company. If we still do this..."

Zhou Hao said solemnly: "If you want to do marketing, don't feel pressured. You should focus all your energy on how to make users interested in your products. Of course, you can exaggerate appropriately when promoting, but you can't exaggerate infinitely."

Then Zhou Hao said, "Do as I say for the rush purchase. At 6:6 pm on June , Taobao will be officially launched, and the Lychee.Wa.com flagship store will be launched simultaneously and start selling at :. No matter how many units are sold, the front desk must display sold out, so that users can wait patiently for the next rush purchase. Only in this way can we create a rare and valuable product in the market, attract more people's attention, and attract more potential users."

Although some people did not understand Zhou Hao's meaning, this was Zhou Hao's order and everyone agreed.

Zhou Hao added: "Hou Wei, you need to communicate well with the leaders of Beijing Postal Express in the next two days and make sure that their EMS business fully supports our logistics link."

The current logistics is still very backward. Most of the private express delivery companies that will flourish in the future have not been established yet. The only ones that have already started are ZTO Express, STO Express and SF Express. At present, ZTO Express is the strongest, followed by STO Express. SF Express only focuses on express delivery in the Pearl River Delta and Shenzhen-Hong Kong, and its strategy has not been adjusted yet. Therefore, the most reliable express delivery at the moment is the Postal Service's EMS. At least with Beijing as the center, EMS has good delivery timeliness in all third-tier cities across the country, and no private express delivery company has the widest coverage of the Postal Service.

Hou Wei said, "Don't worry, Mr. Zhou. I've dealt with EMS before. The 3 MP players can be directly distributed to ten business offices for processing. I guarantee they can leave Beijing within one day."

Zhou Hao nodded with satisfaction. Express delivery nowadays has no timeliness at all, so it is good enough if it can be delivered from the place of shipment within one day. After all, express delivery nowadays emphasizes resource utilization rather than timeliness.

After the meeting, Zhou Hao asked Hou Wei and the person in charge of Wangwa.com to launch the pre-sale of Lizhi MP3 on Wangwa.com as soon as possible. When everyone started to prepare for the pre-sale of MP3, Han Cheng found Zhou Hao and said, "Mr. Zhou, Ruan Yun just came to me and handed in her resignation letter."

Zhou Hao frowned: "Is it Ruan Yun who just joined the company yesterday?"

Han Cheng nodded.

Zhou Hao couldn't help but say, "No way? Did Lu Nan get too anxious and scare her?"

Zhou Hao has always been concerned about Lu Nan's affairs. On the one hand, it was because he saw his own shadow in Lu Nan in his previous life and decided to help him; on the other hand, he also felt that people like Lu Nan deserved a beautiful love.

But the woman asked to resign after just one day of joining the company, which made Zhou Hao instinctively think that Lu Nan had messed up.

At this time, Han Cheng smiled and said, "Lu Nan is very anxious. I didn't know he was so capable. Ruan Yun just joined the company yesterday, and Lu Nan got her. When Ruan Yun handed in her resignation letter today, she told me that she and Lu Nan had decided to be together. In order not to embarrass the company, she took the initiative to resign and leave so that Lu Nan can continue to stay in the company to develop."

"Fuck."

The plot was different from what he had imagined. Zhou Hao could not help but exclaimed, then he came to his senses and said with a smile: "This Lu Nan is really capable. It's only been less than 24 hours..."

Han Cheng smiled and said, "I guess they still have feelings for each other, so it's a natural progression."

Zhou Hao said: "Since it is a natural outcome, we cannot force them to break up. Special cases should be handled specially. You can communicate with them. They can both stay in the company at the same time, but they must separate their public and private affairs. If they mix public and private affairs, you can't blame the company for being unkind."

Han Cheng nodded, "Then I'll talk to them privately later."

Zhou Hao hummed, called Lu Yatong over, and discussed with her some details about the relationship between employees. Lu Yatong said: "At present, large companies have clear provisions prohibiting employees from dating, and we are not special."

Zhou Hao said: "We do not encourage our employees to fall in love, but we cannot absolutely prohibit it. Nowadays, white-collar workers living in big cities are under too much work pressure. Apart from work, they spend the rest of their time resting. Apart from colleagues, they have few friends. Office romances are very likely to occur frequently. We just need to hold three points: first, office romances cannot involve sensitive positions, such as personnel and finance; second, office romances cannot affect work; third, once an office romance turns into marriage, we will ask one of them to resign. As long as these three points are controlled, office romances are not impossible."