Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 419: Fight First, Buy Later
The next morning, Zhou Hao held a seminar in the company. He first talked about Sina's plan to develop instant messaging software, and then turned the topic to discussing how to take over hao123.
Zhou Hao doesn't need to say too much about hao123. Everyone present here is a veteran Internet professional, so they are naturally very familiar with hao123, the number one personal website in China.
Originally, no one understood why Zhou Hao wanted to acquire hao123. This navigation website with low technical content and relying on huge traffic to make money is very useful to traditional Internet companies, but it does not mean much to Haobo Technology.
But when Zhou Hao said that he wanted to build a portal website, everyone understood his intention.
Sina wants to do instant messaging and compete with Haobo Technology for talent. It seems that Zhou Hao has annoyed her and wants to teach Sina a lesson or even get rid of Sina.
So everyone started to discuss hao123 seriously.
Technical people want to build their own navigation website imitating hao123, and then use the powerful traffic of pp to support it, and then use the cash flow of pp to promote it throughout the entire network, and even cover the promotion offline. It is not a problem to surpass hao123.
But the operations team is more inclined to buy it out. With hao123's current profitability, its annual net income is just over 10 million, and its starting valuation will not be lower than times of its net profit. So if it is to be acquired with money, million is the minimum, and it is not certain whether it can be purchased.
Zhou Hao also felt that it was unrealistic to directly use money to acquire hao123 now, because its operating costs were low and its advertising revenue was high. It was simply a goose that only laid golden eggs. If it were him, he would definitely not sell it for million, unless it was combined with a share exchange with Haobo Technology.
But Zhou Hao didn't want to acquire hao123 at such a high price as it meant little to him, so Zhou Hao put forward his own expectations.
"We need to find a way to take down hao123 with just money, and the price can't be too high. I don't want to be taken advantage of."
Everyone was confused for a moment, and Hou Wei, the director of the Ministry of Commerce, asked: "Can we get the vaccine first and buy it later?"
Zhou Hao said: "Sure, tell me what you think."
Hou Wei has not really done any big project since he came to Haobo Technology, and Haobo Technology has not yet launched a formal acquisition. Today, when Zhou Hao mentioned that he wanted to develop hao123, he immediately became interested.
Hou Wei sorted out his thoughts carefully and said calmly: "Now is the best time for hao123. There are no competitors, the operating cost is low, the user traffic is large, and the advertising income is high. The opponent is also the strongest at this time. He has such a healthy business model. I am afraid he is not interested in anyone who wants to acquire him. The cost of impressing him is too high."
Zhou Hao nodded. Hou Wei was right. If a person could easily earn millions a month, he would be very confident, unless he was offered an extremely high price to make him compromise.
At this time, Wei said, "If we also build a navigation website, we don't need to invest too much. Then we can use pp to direct traffic to the navigation website. As long as we let people know that we are doing this and let them think that we are going to spare no effort to vigorously promote the pp navigation website, I think with the current momentum of Haobo Technology, Hao123 will be very nervous. It only has Hao123, and we have too many. When it is nervous, worried, and scared, we will negotiate with it for acquisition, and its price will definitely be greatly discounted."
Hou Wei's strategy of "play first and buy later" may be the best way to achieve Zhou Hao's requirement at the moment. Otherwise, as Internet traffic becomes more and more valuable, hao123's revenue will also become higher and higher, and it will be too difficult to take it over again.
Hou Wei's suggestion makes sense and is feasible. Buy first and then sell is very common in the Internet industry, and many companies have mastered this trick and have benefited greatly from it.
So Zhou Hao had a plan in mind, and just did as Hou Wei said, fight first and buy later.
So Zhou Hao said, "The technical team should divide up several web development teams and set up a navigation website project team today to develop our own navigation website. Give me the website planning and design draft as soon as possible. Also, register the pp123 domain name. If it has already been registered, buy it."
Hou Wei immediately raised his hand and said: "I will definitely complete the task as required."
Zhou Hao added: "The operation team needs to find a way to integrate PP's resources and come up with an operation plan. They must think clearly about how to promote, how to divert traffic, and how to make a splash. In addition, they need to investigate the information of the boss behind hao123 and make sure to put a lot of offline advertising near his home to give him enough pressure. They must make him feel the pressure both online and offline, and make him unable to sleep or eat!"
The sense of oppression that the giants bring to the industry is enormous. Now Haobo Technology is also regarded as a giant in the domestic Internet. For an individual webmaster, Zhou Hao believes that it will bring him tremendous pressure. Therefore, Zhou Hao asked the operation team to build momentum and make him live in crisis all the time. However, he is different from himself. He is an ecological chain and he only has the navigation website hao123.
The operation team understands that sometimes you have to cheat talents to feel a sense of accomplishment. This is the law of the market. Haobo Technology has been coveted by many people since it got to where it is now, and it is reasonable to covet others occasionally.
……
The plane that Lu Nan and Gao Sihui were on landed at Shenzhen Airport at noon. They went to the hotel they had booked and checked in. Gao Sihui said to Lu Nan, "If you are not busy this afternoon, please prepare a rough list for me and I will do a statistics first."
Lu Nan nodded and said, "I have an appointment with my former subordinates for dinner tonight. You can come too. Tell them why you are here at the dinner table."
Gao Sihui made an OK gesture and said, "Start with your subordinates first. We will defeat them one by one in batches."
At this time, Gao Sihui received a call from Zhou Hao. After listening to Zhou Hao's instructions, she hung up the phone and said to Lu Nan, "Boss Zhou just called me and told me to ask the finance department to advance 300,000 yuan to my salary card. He told us not to be stingy in business entertainment and to treat people to dinner. The standard should be as high as possible. This can also be regarded as showing your former colleagues our soft power. So for dinner tonight, please book a high-end restaurant as much as possible."
Lu Nan thought for a moment and said, "Then let's book it at the Hillman Hotel. It's a five-star hotel and the food there is very famous in Shenzhen."
Gao Sihui smiled and said, "Great, it's a good opportunity for us to get some benefits too. We have never eaten in a five-star hotel in our lives."
The two of them went back to their rooms. Lu Nan first called to book a private room at the Hillman Hotel. Then he connected to the Internet in the room, logged into the app, and said in the small group chat between himself and his six subordinates: "Brothers, I have arrived in Shenzhen and just checked into the hotel. Let's have dinner at the Hillman Hotel tonight, at 7 o'clock, in the Meda Hall. I have already reserved a table."
Several unemployed technical guys in the group were online. When they saw that Lu Nan was going to treat everyone to dinner at the Hillman Hotel in the evening, they immediately went wild.
"Boss, are you rich? A meal for seven of us at the Hillman Hotel would cost five or six thousand dollars, right?"
"Yeah, the cost of living at the Hillman Hotel is too high. I think we should just go back to our old place. Three hundred dollars is enough for seven people to eat and drink."
"Boss, you're here on a business trip this time. Maybe you're sharing the money, right, boss?"
Lu Nan smiled and quickly typed out a line of words: "Dinner is indeed paid for by the company, so you don't have to worry about it. Just eat as much as you want when you come!"
A subordinate said in the group: "Wow! Boss, how long have you been in the new company? You have so much power and you can eat and drink with your salary?"
Lu Nan said, "Why are you talking so much nonsense? It's 7pm, Hillman Hotel and Mida Hall, have you received it?"
"Roger that!"
"Roger that!"
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