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The concept of "anti-addiction" is the requirement that the government will give to Internet game companies in the future. From the government's perspective, what they have to do is to prevent players from becoming overly addicted, so the anti-addiction method is also very precise. But for Zhou Hao, he is preparing to promote the 8+2 anti-addiction system to the outside world, but he cannot directly use the three words "anti-addiction". He needs to use a concept that is more friendly and more caring for players, to let players know that I hope you can get a good rest and think about your body.

Therefore, Zhou Hao named his anti-addiction system "Health Care".

The three words "anti-addiction" will make players feel resistant, but if it is called "health care", the feeling will be different for players.

Therefore, when the anti-addiction system of pp games or Miracle MU is launched in the future, the text pushed to players in the nature of "health care" should be as friendly as possible to players, for example: "Dear players, pp games remind you that you have been online for eight hours. For your health, please rest for two hours before logging into the game. Thank you for your cooperation."

The message conveyed should be full of care and should never make the user feel that you are trying to prevent him from becoming addicted.

According to the current data of online game players, the average daily online time of players is less than five hours, and very few players will be online for more than eight hours continuously. For these players, this kind of caring control will not have any adverse effects.

After talking about anti-addiction, the meeting refocused on data. On the first day of the platform's launch, more than five million additional pp accounts were registered. This data is also very gratifying, proving that the pp game hall is not just a subsidiary of pp, but can also feed back to pp.

Someone from Haobo Technology suggested: "We can refer to Tencent's previous experience, stop free registration, open voice calls, let users register APP accounts by phone, cooperate with telecommunications companies, charge a two-yuan information fee for each call, and create some income for the company."

Zhou Hao rejected the suggestion without hesitation, and reprimanded the supervisor who made the suggestion for his lack of foresight in front of everyone. He also established a basic principle for the subsequent development of Haobo Technology: Haobo Technology will not charge users a penny for any product or core basic service. If users want to make money, they can only do so through paid value-added services. Any ideas that violate this concept will not be supported by the company.

This is also the future development direction of the Internet. If Zhou Hao wants to win at the beginning, he must realize this earlier than everyone else. This is the case with Haobo Technology, and it will also be the case with Taobao in the future, and the same is true for Alipay. Taobao will never charge any buyer or seller direct service fees. This will be the foundation of Taobao. In addition to charging merchants for access, Alipay will not charge any ordinary user or any Taobao store owner a single cent of additional fees. This is also the basis for the popularity of Alipay.

However, Zhou Hao did not condemn the whole thing. He said inspiringly, "It is our principle that core services are free, so I do not agree with charging for registration. However, you can think more broadly and start with other value-added services. For example, it is free to register for an ordinary number, but that is just a normal random allocation. If users want a special number, they have to pay extra. This is acceptable, leaving users with enough choices between paying and not paying."

Everyone's eyes lit up, and the operator asked, "You mean, we can open up registration for self-selected numbers for a fee? What's the appropriate price?"

Zhou Hao smiled and said, "Don't set a price, don't say how much we sell a number for, otherwise users will resist. We can use a service fee method. For example, our system will not release three consecutive numbers, four consecutive numbers or even better number segments; we will not release birthday numbers starting with 19, and mobile phone number segments starting with 13x. If users want this number segment, they must pay a certain service fee to use it. We will define this paid number, for example, a beautiful number. Users who choose different beautiful numbers need to pay different prices every month, such as 10 yuan, 15 yuan, 20 yuan..."

“Do we have to keep paying this kind of fee?”

Zhou Hao nodded and said firmly, "Yes, once you choose it, you have to keep paying it. But we have to clearly state the service fee. If the user cannot accept it, they can directly register for a random free number. If they can accept it, they can choose freely. However, we cannot charge users service fees for nothing. For each good number, we will give them additional membership services and give them a 'good number' label so that their friends know that they are using a good number. This will definitely satisfy the user's vanity."

After a pause, Zhou Hao looked at the dumbfounded people and said, "Also, you must clearly differentiate the good numbers. The better the number, the higher the price. If it is a very good number, don't release it for the time being. Keep it and wait for the price to rise."

A group of people looked at Zhou Hao in amazement. Although everyone knew that the boss was not only a product fanatic, but also an operations genius, they did not expect that he had such a detailed grasp of operations. The concept of "premium number" is very good. It may not seem to make much money, but after a user chooses a premium number, he will contribute at least 120 yuan to the company every year. If there are hundreds of thousands of users with premium numbers, then the annual revenue will be tens of millions!

Nowadays, the inertial thinking of Internet people about the relationship between users and profits is: for paid products, users = income. Now those online games that require recharged point cards are of this model; for non-paid products, users = traffic, traffic = advertising revenue. It can be seen from the various small advertisements hanging on major websites that most websites can only make profits in this most primitive way. But for Zhou Hao, users = resources, resources = all value-added development. To transform users into sustainable resources, there must be services that are provided to users free of charge and allow users to develop stickiness and turn it into a rigid demand. Only with this free core service as the basis can we continuously use other products to develop added value from users.

Therefore, Zhou Hao dares to say now that pp registration is permanently free. Not only pp, but when we enter the mobile Internet era in the future, his own mobile Internet communication products will also be free.

This was also the secret to Tencent's success in its previous life. Tencent's QQ, WeChat and all its online games are free. Apart from anything else, all of Tencent's games are free, but its revenue ranks first among global game companies. This is enough to show that it has figured out this routine a long time ago and is well versed in it.

……

The pp National Landlord Contest is still continuing to be popular, and there are more and more new mobile phone winners. Five team members left Beijing early in the morning on the third day after the launch according to the planned route. They set out from Beijing and distributed prizes to the winning players along the way. Every time a prize is given to one, the staff will personally deliver the phone to the player and take a photo with the other party. Before heading to the next city, the accompanying photographer will use the Internet to send the photos back to the company, and then the operation department will announce it.

The official forum also began to publicize the photos of the awarding of prizes. This move doubled the players’ sense of trust and raised the popularity of the competition to a new level.

There are many people leaving messages under every award ceremony post, expressing envy, congratulations, or praise. In short, the atmosphere is very positive.

On the same day, the "Health Care" function of pp game hall was launched and received rave reviews. "Miracle MU" followed closely and launched its own "Health Care" system the day after pp game hall launched the "Health Care" function.

Although many players have not personally witnessed the "Health Care" prompt, players who received the prompt posted screenshots in the forum for discussion. Most of the netizens whose logins were suspended due to "Health Care" did not have any resistance. Instead, they greatly appreciated the humane operating method of Haobo Technology. Many people felt warm in their hearts when they saw the "Health Care" prompt after playing the game for eight consecutive hours. They discovered the good intentions of Haobo Technology from the words of "Health Care".

This time, even CCTV, which had never reported on Haobo Technology, and official media such as Renmin Daily also praised Haobo Technology's approach. They mentioned in the report: Haobo Technology can remind players to pay attention to their health and persuade them to rest while playing games. This is the first time in the domestic Internet industry. This approach not only represents Haobo Technology's care for users, but also represents Haobo Technology's strong sense of social responsibility.

What the official media likes most is the correct values. On weekdays, they will criticize the bad trends on the Internet every now and then, and attribute many negative phenomena to the Internet's misleading of the masses, especially online games, which are the culprits of poisoning young people in the eyes of the official media. However, the "health care" system of Haobo Technology pp game hall allowed them to publicly praise a company involved in online games for the first time.

Many peers saw Haobo Technology's move and the official media's praise for Haobo Technology, and secretly scolded Haobo Technology for being cunning. The "Health Care" anti-addiction system that Haobo Technology took the initiative to develop not only received positive reviews from players, but also won the favor of the official media. With such publicity from the official media, it was like a big free advertisement.

The official media praised Haobo Technology with a clear purpose: to remind other game companies to follow suit.

As a result, major game companies are actively developing their own "health care" while gritting their teeth and cursing...