Become the richest man in the world starting from the rebirth of college entrance examination

QQ’s current market share is falling drastically, but for Zhou Hao, it is still the biggest competitor.

To be the boss, you must kill all potential opponents and make the world your hunting ground. You cannot allow others to sleep beside you! Although it is difficult to achieve, you must work hard towards this goal!

In the field of instant messaging, Zhou Hao's goal is to dominate the market. He can only sit back and relax when he has 90% of the market share. Before reaching this goal, all software that can occupy more than 5% of the market share will be his competitors, especially QQ, the industry overlord in his previous life.

There is a huge gap between QQ and PP in all aspects now, but Zhou Hao dare not relax at all, because he is very clear about the company's strength in product development. It can be said that this is the company that understands products best in China in the future. As long as it still exists, it will be a threat to Zhou Hao. Maybe they can develop a new function or a new product to reverse the decline.

The pp game platform is the fatal blow that Zhou Hao prepared for qq. No matter what qq is brewing now, one thing is certain, their current income has dropped sharply, and they have gone from profit to loss. Zhou Hao doesn't know how long it can lose money, but from the current point of view, if he wants to catch up with the current pp in several core functions, it will only take a few months to do it. Tencent started to make profits as early as last year, and there must be a lot of funds on the books this year, and there is capital backing behind it. Maybe it can really fight a protracted war with himself. If the two sides are caught in a tug-of-war over products, you chase me, I copy you, that will be absolutely unacceptable to Zhou Hao.

What Zhou Hao has to do now is to let pp completely eliminate qq, not only in the fields that qq has already entered, but also in the fields that it has not yet entered. It uses new products beyond the field of instant messaging to arm itself. This new product is the pp game platform.

Based on the current scale of Lianzhong, the marketing department of Haobo Technology has estimated that after the launch of the PP Game Hall, its number of simultaneous online users should be difficult to exceed 60 according to the current market situation, and the market space is not large.

In this regard, the marketing department gave the following reasons: most of the current user demand for games is concentrated on PC games, and there is no substitute for stickiness and loyalty to PC games. Card and puzzle games can only serve as a leisure and entertainment purpose, so stickiness is not high, and the user base should not be large. Moreover, the pp game hall currently only has two paid props: game blue diamonds and happy beans, so its future revenue scale is also limited.

But Zhou Hao is very optimistic about the future of pp game hall. The reason is very simple. This product may not be able to achieve the same high user stickiness as terminal games in a short period of time, but it has two characteristics that no other terminal games have. One is that it is extremely popular, and the other is that it occupies a high proportion of fragmented time.

The so-called extremely high popularity, in the case of only 5188.com at present, most people cannot understand it, but Zhou Hao knows that with the further development of the Internet, various games will be overwhelming. Even if some games can achieve a monthly turnover of over 100 million, its user popularity is far less than that of QQ Game Hall, because most users are unlikely to gather together for a terminal game. However, the number of people who have played QQ games is almost the same as the number of QQ users. This is the unique advantage of QQ Game Hall.

As for the high rate of fragmented time, it is actually because the positioning of pp game hall is the same as that of qq game hall in the past. It does not require users to immerse themselves in it every day like playing terminal games, but to occupy the fragmented time of users with the flexible advantages of quick startup, fast game and short single game time.

For example, when you are bored, you can play a few rounds of poker; when you are tired of playing PC games, you can play a few rounds of Landlord to change your mind; when you are waiting for your friends but they haven't come yet, you can play a few small games first; when you are waiting for the next movie, you can play a few games so that you don't have to wait too long; when you don't want to keep typing during a group chat, a few friends can come in and play a few small games together...

These are to occupy fragmented time.

From a product perspective, the small games in the pp game hall are very light and fast products in terms of user experience. First of all, they do not require high computer performance, and the performance occupation when running is also low; secondly, it is not a full-screen game, but a full-window interface, which makes it convenient for users to perform other operations while playing games, such as chatting on pp, browsing the web, watching videos, listening to music...

It does not require players to concentrate all their attention and does not affect the operation of other products at the same time. This makes pp game players very efficient when using it, and the behavioral cost is very low, so it is more suitable for filling players' fragmented time.

However, no one on the current Internet has realized the concept and importance of fragmented time. Even the current 联众 does not have this attribute, because it does not have a strong core product support. A single game platform cannot reduce the user's behavioral costs. It requires entering an account and password to log in, which is far less convenient than PP users starting the PP game hall, because PP users only need to click the left button of the mouse to automatically complete the startup + login.

If you want to seize users’ fragmented time, your product must be extremely simple.

Moreover, a product that can firmly occupy the user's fragmented time is very remarkable, because the accumulated viscosity of fragmented time will be higher to a certain extent.

Zhou Hao's hope for the pp game hall is to firmly occupy the users' fragmented time and make a qualitative improvement in the stickiness of pp users.

At the same time, far away in Shenzhen, Tencent was also working hard.

Tencent has been working overtime regularly for many days. Since the launch of pp, all technical employees have been implementing the 996 work system: get off work from am to pm, six days a week.

Tencent employees also know that this is a critical moment of life and death. PP is making great strides in the field of instant messaging with its powerful products and the support of Tieba and Happy Farm. Its own QQ share is getting smaller and smaller. At this time, all hopes are pinned on product development.

What Mr. Ma cares most about is the development of the QQ game platform. He also realizes that if he only competes with PP in the field of instant messaging, he will be at a disadvantage in all aspects. He must find a way to break the deadlock and turn the situation around in an unexpected way. Therefore, the QQ game platform is his biggest hope at the moment.

MHI's representative Gil has been stationed in Shenzhen recently. He even goes to Tencent to "sit in the office" every day. Although he does not understand technical development, he needs to see how well-organized Tencent is now and their determination to defeat their opponents. At the same time, he needs to report the situation here back to the headquarters in a timely manner. If Mr. Ma or the headquarters has any information that needs to be exchanged, he will also be there to convey it.

It was already evening, and Jill knocked on Mr. Ma's office door. According to his habit in recent days, he came in to talk with Mr. Ma about the latest development progress, exchanged information, and then went back to the hotel.

Of course, Jill was very interested in the Chinese tea he brewed. People in Guangdong Province love to drink tea, and there is a set of tea sets in almost every office. Every day, Jill would drink a few cups of tea brewed by Mr. Ma himself, and would not leave until he was satisfied.

When Mr. Ma saw Jill coming in, he stood up from his desk, walked to the sofa, and said to Jill casually, "Marcy, come and sit down."

Jill laughed, "I've been drinking your Chinese tea these days, and I'm almost addicted to it. I can't help but come to your place at this time."

Mr. Ma smiled and said, "Drinking tea is good for health and can also adjust your mood. Normally, I can't sleep at night if I drink tea, but I've been under a lot of pressure recently, so drinking some tea at night can help me sleep better."

As he spoke, Mr. Ma had already started to boil water and make tea. Jill sighed, "It can be seen that you and your employees have been under a lot of pressure recently. However, your hard-working attitude is very appreciated by my superior. He has always trusted you and your team. Even if a rival like Haobo Technology has emerged, he believes that you can lead the team to a turnaround. We don't ask for much. If we can maintain a 40% market share, it will be a great success. If we can reach 50% or even higher, it will be even better."

Mr. Ma said confidently: "40% is not a problem. As long as our QQ game platform is launched, I will be sure of it. After all, PP is only a single client, plus two web products, Tieba and Happy Farm. Our QQ Game Hall will become the first client product associated with QQ. In this product, we can do a lot in the future."

Jill smiled and said: "I am also very optimistic about this new product. If it can be successful, the stickiness of users to QQ will definitely increase significantly, which is an advantage that Haobo Technology does not have."

After saying this, Jill couldn't help but sigh: "I am a little worried now that Haobo Technology will copy our ideas and develop a game platform based on PP."

Mr. Ma said: "This is very likely. After all, everyone borrows and copies each other's product models. PP itself copied our QQ and added some original functions based on QQ. This is shameless, but we can't prevent it. The only way is to stay ahead at all times."

"In addition, I am asking the development team to step up the development of the QQ Game Hall, and I am also asking people to look for a suitable development team. I want to temporarily increase our development capabilities by an order of magnitude. A budget of several million is enough to ensure that we have strong development capabilities to continuously upgrade and update the QQ Game Hall. Haobo Technology's current battle line is too long. Once our QQ Game Hall is online, they will imitate us from scratch, and it will definitely be difficult for them to catch up with us."