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At midnight on New Year's Day, Zhou Hao celebrated the New Year with the technical team at Haobo Technology. Lu Yatong also took the initiative to stay because she also wanted to witness this historic moment.

The game Happy Farm has been in internal testing for several rounds within Haobo Technology. All employees without exception are obsessed with this seemingly boring and mentally retarded game. It is hard to imagine a man in his thirties with a wife and children. I will also pay attention to the pieces of land I have on Happy Farm every day, when the vegetables will be ripe, when I can steal friends’ vegetables, when I can upgrade, when I can expand the farm, when I can plant more advanced crops, and when A dog that has its own home and nursing home...

In short, everyone at Haobo Technology is extremely optimistic about this game. In Lu Yatong’s words: “This game is very addictive.”

The employees of Haobo Technology also firmly believe that this game will completely change the company's position in the industry, and the real goal behind it is even more ambitious. Zhou Hao wants to use it to build a huge social network in the domestic Internet field. Once this goal is achieved, Haobo Technology will have the best users.

At 24: p.m., Lu Yatong called and ordered a dozen cups of coffee from the -hour cafe, and stayed with a group of technical men in the large office of the technology department, staring closely at the data system printed out by the projector.

Seeing that there was only half an hour left for the launch, Guo Kaiyu took a sip of coffee and said, "Boss, how long do you think it will take for Happy Farm to go online and become popular?"

Zhou Hao thought for a while, "If I'm optimistic, three days is enough."

"Three days..." Guo Kaiyu sighed: "It sounds difficult, but it seems to be no problem."

Lu Yatong said with a smile: "Don't forget, Happy Farm has its own communication attributes. Once users invest, they will definitely add friends to the game and even recruit friends around them to join. After all, the more friends, the more fun it is."

Guo Kaiyu nodded, "Yes, when I think of this, I think three days is also possible."

Zhou Hao said: "Comparison and showing off are also social attributes. The two sets of rankings we designed will definitely make most users flock to them. In addition, we invited friends to give away props in the early stage, and the popularity will be very fast. The first half of Happy Farm's launch It will definitely bring a large number of new users to Tieba, and we must be prepared to meet the traffic peak.”

Guo Kaiyu said: "Don't worry, boss, we will never be embarrassed on the server like Q Bar."

Zhou Hao said with a smile: "Be prepared for everything in advance."

Seeing the countdown, more than a dozen people present became nervous, with a hint of excitement and anticipation. After counting down for ten seconds, the perpetual calendar clock on the wall finally jumped to 2002:1 on January 1, 0. This is the standard Beijing time. At the same time, Zhou Hao pressed the online button on Guo Kaiyu's computer, and the new version of Tieba, which had been prepared for a long time, was officially launched.

Many loyal users and competitors of Tieba are waiting for midnight to see what "personal space" and games Tieba will launch. Therefore, before midnight arrives, a large number of users begin to refresh the page, waiting for the new version to be launched.

At midnight, those users who kept refreshing the page suddenly found that a prompt with a picture popped up on the Tieba page: 2002, a new journey, let’s start with Tieba.

The picture is a blurred photo. In the photo, you can vaguely see a Boeing 747 taking off.

At the bottom of the picture, there is a beautifully designed button with only four words on it: Leave now.

The user hurriedly clicked to start the trip immediately. Afterwards, the page changed significantly. Tieba became more beautiful than before. In addition to a more modern and beautiful design, a "Personal Space" option appeared in the upper right corner of the Tieba page. This option was requested by Zhou Hao. It was made into red fonts and highlighted, which is quite eye-catching. According to Zhou Hao's request, this highlighting will last for half a month.

Click to enter the personal space, and the user will find that the entire page seems to be designed on a base map. The base map is a simple picture transitioning from sky blue to white, like the classic background cartoon of Windows XP. This design method is very important to today's Internet users have never seen it before, so their first impression and impression are excellent. The most important thing is that the base map supports user customization.

There is also a line of English letters written in light blue artistic font on the base map: ppzone. Look carefully at its domain name, too.

Zhou Hao did not use any official language to describe his personal space as ppzone. He only gave these two less obvious elements to pave the way for his future instant messaging software named pp.

Many times, he also wants others to sincerely praise him when they evaluate him: Awesome. That’s why he wanted to leave some clues to users and people in the industry. When they were shocked by the app in the future, he wanted to tell them that he had actually planned all of this.

The page style of personal space is very close to that of the later QQ space. This kind of visual design is very advanced in the current Internet field, and it is easy for users who are used to seeing other websites to shine.

The initial version of personal space integrated five major functions: "photo album", "message board", "diary", "talking" and "game". It was basically a product built on the architecture of qq space. However, it is now far from the emergence of qq space. It took a few years, so these became the original creations of Haobo Technology.

The data on the projector starts counting from zero and continues to rise at an extremely fast speed, which is the number of visits to the personal space after it goes online.

A large number of users poured into the personal space from the eye-catching entrance in the upper right corner, one hundred, one thousand, ten thousand, one hundred thousand...

In the 26th second after it went online, the first user posted the first comment, which contained only three words: "Hahaha."

In the 39th second after it went online, Happy Farm had its first user.

Ten seconds later, Happy Farm completed its first crop harvest. The first trial user, after planting wheat that took five minutes, followed the system prompts and used a pack of ordinary chemical fertilizers given by the system. The effect of ordinary chemical fertilizers is to The maturity time of crops is advanced by ten minutes, and crops that require ten minutes or less can be matured instantly.

In the third minute after going online, the first user who replaced the default image with a custom image was born.

Within twenty minutes of going online, the number of visits to the personal space reached one million.

In these twenty minutes, "Tao Shuo" posted 780,000 messages, left 100,000 messages, and uploaded only 30,000 photo albums.

Within 20 minutes, 300,000 new friends were added. This data is the statistics of each time a friend is added. User a adds new user b, even if it is once, and adds user c, even if it is twice, it is only an active addition. As a measurement, that is to say, if user b is added by user a, the system will no longer record it.

In these twenty minutes, Kaixin Farm added more than 90 new users, and % of them planted their first crops.

For users, when they first open this game, they don’t think it will be very fun. It’s just that the cartoon graphics of this game are too attractive. However, since the game has a fool-like automatic planting process at the beginning to reduce the user’s trial experience, So the user conversion rate is very high.

After twenty minutes, I still can’t tell the viscosity of this game.

An hour later, the number of users of Happy Farm reached 960,000, and the number of new friends added reached an astonishing 2.2 million times.

The social features of this game have initially emerged.

Tonight, many big names in the industry are also paying attention to the new actions of Haobo Technology. What they first pay attention to is personal space. Personal space is beautifully made, has many functions and is novel. Many big names in the industry see this interface and see these products. The functions of Haobo Technology are all secretly praised for its extraordinary product concept. Personal space is completely designed to increase user stickiness and interaction. Messages, comments, logs, and photo albums basically embody display and interaction. These product positionings, In the end, it will definitely greatly increase user stickiness and loyalty, which is very innovative.