Become the richest man in the world starting from the rebirth of college entrance examination

For most netizens, they know almost nothing about what happened in the Q bar in those twenty-odd minutes.

However, people in the industry are very well-informed. They often hang out in Tieba, and they paid attention to it just after last night's explosion of the bar.

The next morning, the news that Q Bar was crowded with millions of users spread throughout the Internet.

The most shocking thing is Tieba's appeal. Many people in the industry can't figure out how Tieba has such a strong appeal and can mobilize millions of people to work together to destroy a website? How do their users have such high loyalty?

There are currently two types of high-viscosity users recognized on the Internet: one is users of instant messaging software, and the other is online game users. The former is strong because users have established their own connections on their products, and the latter is strong because their users all pay. The user and addiction index are high and the usage time is long.

However, even QQ and Legend, the two most popular softwares at the moment, do not have the appeal to mobilize millions of people to do one thing unless they give users benefits.

If QQ provides membership services and Legend provides points cards, it may be able to attract millions of users, but if you want to mobilize millions of people to fight for the platform overnight, it is simply a dream.

What is shocking is that Tieba has actually done this kind of nonsense. Although everyone can see traces of manipulation and incitement by trolls, this is harmless, because most companies are manipulated and incited by trolls. This effect cannot be achieved.

If you want to fool netizens into fighting for you, you must first make them have a sense of belonging to your product and make them see themselves as a part of it. Only then will they be incited by you and fight for you. Otherwise, users will have no control over your life or death. If I'm not interested, how can I pay for you?

Although Tieba is the number one Chinese-speaking community, it seems that it has not even found a profit model. It is incredible that it can set off a crusade of millions of people online.

This has also made many people re-examine Tieba and the future development space of this company.

At the same time, everyone is also very curious about the next move of Q Bar. It relies on social software with tens of millions of users behind it. It will definitely not be defeated by the explosion of the bar. Temporarily closing the website is nothing to Internet companies. Knowing that it will definitely make a comeback, Tieba relied on users to win once, will these users help them win a second time?

Zhou Hao finished filming Chen Qi's last scene in Yao An at noon. Since the actors had already integrated into the plot, the filming progressed very quickly. The scene that was originally scheduled to be finished at 1:30 ended half an hour early.

After the filming was over, Zhou Hao found Ning Hao and told him that he would be returning to the capital in the afternoon and asked him to take charge of the rest of the filming. Yao An's part had already been filmed 80%, and he would be asked to finish the rest. Then he would take the crew back to the capital and do it himself. Wait for them in the capital.

After a few days of cooperation, Ning Hao and Zhou Hao have become good friends. On the set, Ning Hao has been helping Zhou Hao share various tasks. Outside the set, Zhou Hao and Ning Hao often talk all night long, and Zhou Hao's "bold prediction" for the future Ning Hao was convinced. In his words: "I know you are bragging, but I just admire you."

Because of this increasingly close relationship, Ning Hao was ready to sign a contract with Haobo Video on the first day of 2002 before the filming was over. At that time, he would also sign with Tang, who was studying in the directing department of China National Theater. Wei.

Zhou Hao had never had any contact with the entertainment industry in his previous life, or even had a close understanding of it. As soon as he got a little involved in this life, he became full of interest in this circle, because he found that as long as he opened a breakthrough in this circle , there will be unexpected gains. He met Ning Hao just after preparing for the movie. Through Ning Hao's light, he met Chen Kun... and he met Tang Wei, who was still a student.

Zhou Hao's ideal operating model of Haobo Image is: make money by himself from other fields, and then invest the money in those potential directors and enable those potential actors to make potential movies, because he has been there and understands the domestic situation. The development trend of the film market, so this business is guaranteed to make a profit, and if you have more cash flow, you can invest in theater chains. The more theater chains you have, the more you will earn from your movies, and you can earn more Recruit more famous directors and stars to make more profitable movies and open more theaters.

As long as it is done properly, it is a snowballing operation model, and there is a lot of room for future development.

……

Zhou Hao and Chen Qi took the same flight back to the capital. Before the plane took off at four o'clock in the afternoon, Zhou Hao made a special call to Yu Yanhui to ask about the development of the situation in Baoba and the media's public relations situation.

Yu Yanhui said that he was still running public relations outside. In the morning, he went to the largest supermarket chain in Beijing and bought 95 shopping cards, all with a denomination of . This kind of shopping card is anonymous and does not leave any records. It’s no burden to give it away to others; and this supermarket is the most popular in Beijing and has a wide range of products. The supermarket’s shopping card can be recycled at a % discount at any time, and can be easily cashed out.

Zhou Hao marveled at Yan Hui's current delicacy, affirmed his approach, and asked him about his current public relations progress.

The 200,000 shopping cards and 160,000 have been given out. Now the news media and print media have not found a suitable outlet. Zhou Hao immediately gave him the contact information of several media reporters he had interviewed.

At the same time, Zhou Hao told Yu Yanhui: "Tell all the reporters you contact that after this matter is completed, we will double the public relations fees."

The explosion of millions of people is big news, but if there is no guidance, the media will often report such big news with different starting points.

For example, this time, some media may have seen that the infringement of Q Bar triggered the resistance of Tieba netizens. This media perspective is beneficial to Tieba;

Some media may look deeper and point the topic to the blind spots of law in the Internet field, trying to trigger thinking among legal departments and the Internet field. This media perspective is of little use to Tieba.

It would be dangerous if some media pointed the topic at this "million-scale" incident and made a big fuss about it to promote the influence of the Internet. They might be afraid that the listeners would be interested. If it attracts excessive attention, it might not be possible. It will also make you angry.

Therefore, whether it is for the pursuit of Q Bar or for his own considerations, Zhou Hao needs to guide the media perspective to the first level, which is the simplest and most direct level: Q Bar infringes on a large number of Tie Bars For the rights of bar friends, bar friends spontaneously organize to protest at Q Bar, and they must avoid over-interpretation by the media. If everyone thinks it is a simple cause-and-effect relationship, then it will not be self-defeating and cause trouble to themselves.

In order to achieve this goal, Zhou Hao would not hesitate to spend two million, not to mention two hundred thousand.

This is also where Zhou Hao leads his peers.

The development of the Internet has gone through many stages. Before 2000, the Internet was still in the exploratory period. Everyone tried to explore various possibilities of the Internet, making bold assumptions and bold attempts; the Internet after 2000 had a hard work period of several years. The path that has been tried since the exploratory period has gradually been demonstrated. Everyone is busy staking out land and seizing opportunities in different areas. Therefore, at this stage, most Internet companies are focusing their energy on development.

After 05, the Internet market gradually entered a mature stage. Everyone began to lay out the ecology and develop closed loops. Those who make software want to make hardware, and those who make hardware want to make software. There are more and more overlapping fields. Watching the eight-pole fight. Two companies that are inseparable may start wars in multiple fields in the future.

In the future, the three-dimensional comprehensive competition will also give rise to all kinds of competition. As the number of conflicts increases and the methods emerge in an endless stream, everyone will also understand more and more how to link resources when they are competing, so that after 05, Large Internet companies all have strong public relations departments. But now, well-known domestic Internet companies do not even have a "public relations department".

Under such circumstances, how could it be possible to outplay Zhou Hao?