Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 222 The battle to win the throne
He once heard a side answer to this question from Zhou Hao, but because Zhou Hao only conveyed a vague concept to himself at that time, he never communicated it with his subordinates, so now he also wants to know what happened to his three subordinates. look at this problem.
The three of them looked at each other in confusion. The community was the hottest thing right now, and they didn't know why the boss would say it was embarrassing.
Seeing the blank expressions of the three people, Zhou Hao was disappointed for a moment, but soon he was relieved. They were not reborn after all. After all, without seeing the future development of the Internet, it is already difficult for them to follow the trend of the times. It is obviously wishful thinking for them to be ahead of the trend of the times.
Lin Lu Yatong suddenly asked Zhou Hao: "Mr. Zhou, you said the community is embarrassed? I have an opinion, but it may not be professional. Don't laugh at me if I say it..."
Zhou Hao said: "It's okay. Since we are discussing, we should speak freely."
Lu Yatong nodded and said unconfidently: "Community, I think the biggest embarrassment is that it is too replaceable. From a personal point of view, many online communities are similar. What I feel is nothing more than popularity and The experience is different.”
Zhou Hao's eyes lit up.
Lin Qingya hit the point.
"That's very well said! This is the correct answer." Zhou Hao said his praise very solemnly. Lu Yatong, a girl who had just transferred from SoftBank to an Internet company, was able to see through the essence of the community. Perhaps it was due to her talent, or perhaps she was just a bystander. No matter which one, they all deserve Zhou Hao's sincere praise.
Zhou Hao said: "What is a community? In fact, the various communities on the Internet are similar to the various markets in our lives. Everyone is selling things. The difference is the focus, scale, and service. Some Communities can be compared to markets that specialize in fruits, vegetables, meat, eggs, and vegetables. Some can also be compared to tobacco and alcohol stores. Others can be compared to small supermarkets...it can be said to be diverse.
Because our Tieba has a wide variety of products, it can be classified as a large supermarket similar to Wal-Mart. But what we provide is never strictly needed, because all the services we provide can easily be replaced by other platforms and other communities. This is what Yatong said. Too substitutable. "
Everyone suddenly realized.
Guo Kaiyu said to the three project leaders around him: "The biggest problem in the community in the later stage is insufficient viscosity. This is also what Mr. Zhou is most worried about."
Zhou Hao nodded, "In the Internet field, what can ultimately achieve long-term success must be strong demand. The strong demand we can see now is social interaction."
Several technical staff, including Guo Kaiyu, heard about social media. They all braced themselves and waited for Zhou Hao's next words.
Zhou Hao gave everyone a detailed analysis of why social networking is a strong demand, and the principle of user viscosity increasing exponentially after the continuous accumulation of online social connections. Online social networking, with the expansion of connections, will form a tie between connections for users. The longer the network is maintained, the harder it is to move.
In Zhou Hao's eyes, Tencent's real take-off began when qq games overtook Lianzhong Games, that is, in 2003. With the addition of qq games, Tencent's registered users exceeded 2 million, which also opened the door for Tencent's future. Continuously use other products and functions to bundle social routines. Before WeChat was born, Tencent was like a launch vehicle, and QQ was the core of the rocket, but the various bundled products were the boosters of this launch vehicle. If not This bundling continues to increase user stickiness, and Tencent will not become the dominant player in the domestic social networking industry.
At present, Tencent does not have any additional products except QQ. If it plans to ambush it at this time, there is still plenty of time.
Technical geniuses like Guo Kaiyu are also looking forward to Zhou Hao's strategic layout. Based on their past understanding of Zhou Hao, when he proposes an idea, he must be very confident and have already considered the details of the specific implementation of the idea. Today he put aside Before you have the concept of social interaction, you must have thought about every aspect in the future.
Zhou Hao said: "Our Tieba now has users, and the number of users is no less than Tencent QQ, but the key is that our Tieba is just a community network. If we want to socialize, we must develop our own social software."
Guo Kaiyu said: "Now our technical team has the ability to develop applications, and we also use Tencent QQ and have studied it. It is not difficult. If we start development now, there will be a boss to do product planning and architecture. At most We can do it in two months.”
Zhou Hao said with a smile: "Since we want to socialize, developing social software is an indispensable part. But our most important issue now is not to develop social software, but to do everything possible to increase user stickiness in Tieba. And Migrate users’ connections on Tencent QQ to Tieba.”
A project leader responsible for web development said: "Mr. Zhou, you just said that it is difficult to realize the migration of QQ users' connections. If we want to do it in Tieba, what should we do?"
Zhou Hao said: "It is difficult to realize because of the special nature of human connections. The network of connections is always intertwined. If everyone on QQ has an average of 50 friends, the intertwined network of connections will be extremely large. If it cannot be realized, A large number of users are migrating, so it is very difficult to attract users bit by bit.”
Zhou Hao continued: "But our Tieba now has tens of millions of registered users. If we can quickly increase the number of Tieba users, find ways to attract Tencent QQ users to register for Tieba, and increase the viscosity of Tieba, then we will have it." This is the basis for launching social software. Once we launch it, users can migrate their connections at low or even zero cost."
Guo Kaiyu's eyes lit up: "Boss, is this why you asked me to recruit flash developers?"
Zhou Hao smiled and nodded: "Having said so much, now it's time to tell you about the next stage of our Tieba product planning."
After Zhou Hao finished speaking, he turned behind the product development on the whiteboard and drew two arrows. The first arrow corresponded to six words: "Tieba Personal Space", and the second arrow corresponded to six words: "Web Social game".
Then, Zhou Hao wrote four big characters at the back: The battle to win the throne!
Xianxia novels have not yet emerged, and everyone does not understand what the word "Duo Ji" means.
Zhou Hao said: "Winning the title is my next strategic plan for Haobo."
The first step in the battle to win the title is that Zhou Hao will first bring the QQ space, which was only available in 05, four years ahead of time for Tieba users to enjoy, and then launch a highly social mini-game in his personal space: Happy Farm.
Happy Farm is the property of stealing food among friends. It is a powerful tool for the expansion of social contacts. The foreign positioning of this type of game is called social game. Once a user is addicted to games, he will try his best to increase his circle of contacts. Not only will he put himself Copy the connections on other platforms and actively expand new connections. In the previous life, Kaixin.com became very popular with this small game, but this type of game also has disadvantages. On the one hand, the life cycle is short, and it gets hot too quickly and gets cold quickly. After a few months, this kind of game will fall from being popular with countless people to No one cared about it, and Kaixin.com failed to continue to use other new products to maintain users during those few months of golden period, so it was inevitable that it would eventually go from hot to cold.
Zhou Hao will not make this kind of mistake. He will attract as many Tencent users as possible to join Tieba during the peak months of the farm game, and transplant his connections to Tieba, so that he can add his social network to Tieba. The software is launched, which is the second step in the battle to win the throne.
The current Tencent QQ has a single function and a mediocre interface, not to mention the user experience. The social software he wants to develop will definitely be a level better than Tencent QQ in all aspects. Not only that, once he launches the social software, he will Immediately replace the social games that are gradually losing popularity with newer products to bundle users' usage habits. A set of combinations will complete the migration of users' connections, increase user stickiness, completely replace Tencent QQ, and seize Tencent's foundation. This is the entire "battle to win the title."
Zhou Hao calculated on his fingers that if he wanted to replace Tencent and share the huge pie in the social field in the future, the best opportunity would be in 2002. Therefore, the battle for the top spot must start in 02 and end within the year!
In addition, Baidu also holds 10% of the shares of Haobo Technology. Zhou Hao now wants to find an opportunity to kick them out of Haobo. When he thinks that they will hook up with Putian hospitals in the future and cheat countless patients by advertising bidding rankings, Zhou Hao I just feel bad. Tieba needs their guidance in the early stage of development, and I take their investment for development. It would be great if I can find opportunities to kick them out in the later stage!
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