Rebirth of the Capital Legend

When the man heard Su Yi's words, he was stunned, and the look on his face instantly became excited and excited again.

He handed the financing plan in his hand to Su Yi and immediately began to vividly explain his business model and development ideas of "creating civilian internet celebrities and empowering personal IP value".

Su Yi found a seat and sat down, listening and flipping through the financing plan in his hand.

I saw that the other company’s current main business model is to earn advertising fees for some online platforms by shooting and creating short videos, and to cooperate with local cultural tourism to shoot some promotional videos. On the surface, it seems to be a third-rate , or an advertising company that is not top-notch at all, but in fact... Su Yi found that the other party is quite unique in content production, UP master training, and Internet celebrity creation, and it already looks a bit like an Internet celebrity agency.

Moreover, Su Yi also discovered.

The other party was a little ahead of its time and started producing content along the lines of e-commerce operations.

It’s just that the entire operation idea of ​​attracting traffic, creating Internet celebrities, and then using the Internet celebrities’ personal IP to live broadcast and bring goods has not yet become popular on the entire Internet.

Of course, at this time, it is not possible to monetize traffic through 'live streaming'.

After all, the short video track and the business model that combines e-commerce and live broadcasting have not yet taken off. Douyin and Dibao Live Broadcasting are not online at this time. Chopsticks Hand, which has just been launched, is just a tool that everyone uses. A small platform that records life and has a very shallow traffic pool.

The entire mobile Internet landscape at this time.

At a stage when major Internet giants are competing for users and traffic entrances.

The huge business opportunities of short videos are still in their infancy, let alone the business model of 'live streaming' that fully embodies the 'Internet celebrity economy'.

But the torrent of the times is always rolling forward and unstoppable.

What should happen will always happen in the future.

A business idea that doesn't work now doesn't mean it won't work in the future.

"Mr. Su, these are some short videos produced by our company." After the man finished talking about his business development ideas, he took out his mobile phone and showed Su Yi some videos his company had posted on the Internet, and continued, "We plan to To deepen our development in the fields of food, lifestyle, fashion and beauty, I thought about it carefully. We can later use short videos as traffic portals to combine the personal IP value of Internet celebrities we created with offline food brands and online e-commerce fields. Make combinations and find as many channels as possible to monetize IP..."

Su Yi originally just scanned the company's short video production content he showed.

Didn't think about paying too much attention.

However, he suddenly discovered that the short video content displayed by the other party actually contained the figure of Li Ziqi, who became popular all over the Internet and even outside the Internet in the next few years.

"Mr. Huang, is this an Internet celebrity trained by your company?" Su Yi pointed to Li Ziqi's figure in the video and asked.

Mr. Huang nodded and said: "Ziqi is one of the people we think has the potential to cultivate. Our company also has other Internet celebrity rookies who currently have hundreds of thousands of fans on various online platforms..."

Mr. Huang continued to introduce to Su Yi the Internet celebrity talents cultivated by the company, and said that their company already has a complete set of mechanisms for cultivating Internet celebrities, but it is currently difficult to realize them and the company is always in a state of loss.

"Not bad." Su Yi had already planned to invest the 500 million after seeing Li Ziqi. "Cultivation and creation of Internet celebrities with potential, in order to establish personal IP value, and through various traffic monetization channels, provide The personal IP value empowerment formed will eventually form personal brand awareness to realize greater traffic monetization. I am optimistic about this business model path..."

When Mr. Huang heard this, he was very excited: "So are you planning to invest in our project?"

Su Yi nodded and said: "It's only an investment of 500 million. I want 51% of your company's equity."

Su Yi took a closer look at the 'symbol culture' company run by Mr. Huang and found that except for the five or six small internet celebrities signed by the other party and cultivated by the other party, there were no other commendable assets. The only one... was the other party's short video production team. , is still a bit level, not to mention that at this time, 'Li Ziqi' is not even a small Internet celebrity.

A completely asset-light company like this.

Su Yi felt that investing 500 million for 51% of the equity was not too much.

After all, based on fair value calculation, it is estimated that the value of the other party's entire company will not be much more than 500 million.

"Okay, no problem." Mr. Huang agreed without even thinking about it.

He has been running around with this financing plan for three months, and no one has looked at it.

If he couldn't get the funds, and the banking institutions wouldn't approve loans for companies like his, he had already planned to disband the company team and return to his hometown in Chengdu if he couldn't survive.

Therefore, keeping the company alive is more important to him than losing control of the company.

What's more, he knows how much his company is worth.

The price Su Yi offered was already a premium in his mind.

"Although I want 51% of the equity, under normal circumstances, I will not interfere with the company's operations and business development." Su Yi thought for a while and emphasized, "Just follow your financing plan. I think there is no problem, oh, by the way... this person named Li Ziqi can indeed devote resources to focus on training."

"What Li Ziqi?"

Mr. Huang nodded hurriedly and wanted to say something else. Lin Minghui had already appeared behind Su Yi.

Su Yi heard the voice and turned around to see it was Lin Minghui. He chuckled and said, "Is Mr. Lin finished with socializing?"

Lin Minghui nodded, glanced at Mr. Huang lightly, and said with a smile: "I chatted with a few friends for a while. Brother Su... found a good project?"

"It's not a good project. I can only give it a try." Su Yi said, handing the financing plan to Lin Minghui for a look.

Lin Minghui looked at it, and then asked Manager Yang behind him to take a look.

"Personal value empowerment of Internet celebrities?" Manager Yang glanced at the financing plan in his hand, "I'm afraid this business model will be difficult to implement. In a business model like this, monetizing traffic has always been a big problem. question."

Lin Minghui nodded, quite agreeing with Manager Yang's statement.

Judging from the business model of this financing plan alone, neither of them felt that this project had any investment value.

"Brother Su, this project is quite risky." Lin Minghui pondered for a while and reminded with a smile, "But the investment amount of 500 million is not too much. You have earned 500 to million from the stock market. million I can’t afford to lose.”