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The next day, early in the morning

Ye Huan received a call from his agent Rich Paul.

The content of the call was simple.

There is another sports brand company that wants to discuss endorsement matters with Ye Huan.

And this company is different from the previous Nike and Adidas.

Anta, from Longguo, directly sent its founder and company chairman, Ding Shizhong, to Los Angeles in person.

Discuss cooperation with Ye Huan.

In addition, regardless of whether Ye Huan finally agrees to sign a contract with Anta and reach an endorsement agreement.

Anta will provide Ye Huan with lifelong free services.

In other words, as long as Ye Huan buys any Anta product in the future, it will be free!

"Ye, the time invited by Mr. Ding is ten o'clock in the morning."

Rich Paul sent a text message to Ye Huan: "He will arrange for a driver to wait at the door of Beverly Hills!"

It has to be said that Anta's sincerity to Ye Huan was so great, from dispatching the chairman to transporting him there in a special car.

"No problem, see you later Richie!"

Ye Huan simply replied to the text message, and then explained the situation to the team's head coach Rivers.

"Ye, if you have something to do, go and get busy."

Coach Rivers nodded and agreed without thinking, and joked: "If you sign a big contract, you must treat us to dinner, hahaha."

After asking for leave, Ye Huan simply washed up, got into the car arranged by Mr. Ding Shizhong, and headed to the agreed place.

Silent all the way

After arriving at the location with the car, Rich Paul and Ding Shizhong were waiting at the door early.

"Ye Huan, nice to meet you!"

As soon as Ye Huan got off the bus, Ding Shizhong stepped forward quickly: "Your performance with the Los Angeles Clippers is really great. Our whole family is your fan."

"Thank you, Mr. Ding, you have always been my learning target."

After exchanging business blows, the two came to the suite under the guidance of the staff.

After sitting down, Ding Shizhong took a document from his secretary and handed it to Ye Huan: "This is our brand new brand plan, Descendants of the Dragon!"

Descendants of the Dragon! ?

Ye Huan reached out and took the document from Ding Shizhong's hand.

He soon realized that Anta was a new signature sneaker tailor-made for him.

This didn't surprise Ye Huan.

What really surprised him was that Anta would set up "Descendants of the Dragon" as an independent brand.

In other words, if Ye Huan signs this contract, he will become the first person in Anta's history to create a new independent brand with them.

"Ye Huan, Descendants of the Dragon is tailor-made for you. If the cooperation is successful, you will have a 30% profit share!"

"In addition, we at Anta will also give you an endorsement contract worth 30 million yuan a year!"

Guaranteed + Share!

It can be said that the contract presented by Anta is really sincere.

Looking at this history, no star can sign such a contract with a brand.

To put it bluntly, even if Ye Huan's sneaker sales are poor, he can still get an endorsement contract of 30 million yuan per year.

"crazzy!"

Rich Paul on the side took a breath and reminded Ye Huan: "Ye, this may be the best endorsement contract I have ever seen."

"Mr. Ding, let me tell you the truth."

Ye Huan looked at Ding Shizhong calmly: "Before you came, Nike and Adi both came to see me."

"But I rejected them all. You also know that I am from the Dragon Country. I want Dragon Country sneakers to go to the world."

After saying that, Ye Huan picked up the contract in his hand and said with a smile: "But I didn't expect that you would give me such a generous offer."

"I hope I can have a certain say in the design of sneakers!"

"These are not problems. As long as you sign the contract, this brand belongs to you." Ding Shizhong quickly agreed: "We will try our best to meet your suggestions on the design of sneakers."

"Richie, what do you think?"

Ye Huan smiled at Rich Paul beside him and asked, "Can I sign my name here?"

"Yes, brother, what are you waiting for?"

At the urging of Rich Paul, Ye Huan signed his name at the end of the contract.

"Ye Huan, welcome to join the Anta family!"

Seeing Ye Huan finish signing, Ding Shizhong stood up and extended his hand: "I have a hunch that one day your sneakers will surpass AJ."

"And with you joining us at Anta, we will soon surpass Nike!"

"Beyond Nike..."

Ding Shizhong spoke impassionedly, while Ye Huan's eyes were firm: "Nike will not become our rival to Anta!"

The signing between Ye Huan and Anta had just been completed, and the American media got the first-hand news immediately.

"Breaking news! The most expensive contract in NBA history, Anta signs local player Ye Huan!"

"Big news! Anta will create a new independent brand for Ye Huan to compete with Nike!"

When this news report came out, almost everyone was shocked!

Some people think Anta and Ye Huan are crazy!

"Anta is really crazy. How dare they compete with Nike in the U.S. market!?"

"Competing against Nike? This is like Jiaozhou Bay benchmarking against the New York Bay Area!"

"Why doesn't Ye Huan sign with Nike? That way he will be even more popular in the NBA!"

Of course, some people feel that this is a signing destined to change the landscape.

"Is everything okay? Since there are still people questioning Ye Huan's commercial value? Do you know how many people support him behind him?"

“He has accomplished something that many superstars have not accomplished, and that’s what his shoe contract should be!”

"Ye Huan's sneakers will definitely sell well, he has no shortage of fans!"

"Nike is about to become a thing of the past, and Anta is destined to become the new overlord!"

Just the news that Ye Huan and Anta have signed a contract has quickly become the top trending search topic in various countries.

This has further strengthened Ding Shizhong’s confidence in the future!

At the same time, Nike is anxious!

With the news of Ye Huan signing with Anta, several of this year's brightest rookies have signed endorsement contracts.

Atlanta Hawks star Trae Young signs with Puma.

Dallas Mavericks European king Doncic signed with Adidas.

Nike only signed No. 1 pick DeAndre Ayton, and now they regret it.

He did not expect that he would only sign a top pick in this year's market who was as soft as "toilet paper".

Whether it is his performance on the court or his influence off the court, it is difficult to compare with Ye Huan.