Shenhao starts from the lottery of 1 million

Yi Anguo's Anjing Group has many chain stores, such as Anjing Cinema, Anjing Supermarket, Anguo Hotel, Anjing Convenience Store, Anjing Coffee and Milk Tea Shop, Anjing Furniture L Brand Store, Huaxing Mobile Phone Flagship Experience Store, and Anguo Real Estate Agency stores, etc., including Sanjie’s Mingzhu Fruit Shop and Guohui Fresh Food Supermarket.

It is inevitable that Guohui Fresh Food Supermarket and Jingjing Supermarket, Jingjing Online Supermarket and offline physical stores, Jingjing Convenience Store and Jingjing Online Supermarket and offline convenience stores will compete with each other.

Even Third Sister's Mingzhu Fruit Store will inevitably have to compete with Guohui Fresh Supermarket from time to time. These are inevitable and very normal things.

Every commercial center that is built must give priority to chain stores such as itself. The remaining good locations will also be reserved for rental by property companies. Only shops with not very good locations will be sold directly.

In fact, there are no stores that are not very good now. After all, the mobile Internet era has not really arrived yet. There are not as many people shopping online as there will be in a few years. The era of online shopping has not really arrived yet.

So at this time, the business of the physical store is still good, and there are many people on the street, making the street a bustling scene.

A few years from now, probably six or seven years from now, people at that time will be used to ordering takeout at home and using their mobile phones to shop online. Many people like to stay at home and are unwilling to go out, and the streets have become a bit crowded. It’s deserted, a large number of physical stores have begun to close down, and a large number of shops are vacant and cannot be rented out.

Many people spent a lot of money to buy a popular shop, thinking that it would be prosperous for three generations. As a result, they lost it in their own hands and could not rent it out or sell it.

It is still only 2010, and it is still hard to find a shop in many places. The price of a shop is much higher than the house price. Commercial streets, pedestrian streets, and shopping malls are still very lively and overcrowded.

Major supermarkets are also overcrowded, and the checkout counters are full of customers waiting to check out.

After seven or eight years, things began to get worse year by year. There were high-rise buildings everywhere, but there were no people on the streets, only a steady stream of vehicles on the road.

Today's large supermarkets have at least more than 100 cashiers. A dozen years later, most of them will only have a few cashiers. On the one hand, self-checkout machines have replaced cashiers, and on the other hand, many supermarkets have also moved to online sales.

In addition, there are many large supermarkets that will be eliminated in the brutal market competition.

The first batch of more than 20 commercial development projects developed by Anguo Commercial Real Estate Development Company were all developed and constructed according to the design of urban complexes. They have a unified name, Quiet Times Square, and they are all landmarks in the local area. The building is the local commercial center.

Even before the sales started, it has already attracted widespread attention in the local area. Countless people are looking forward to the early sales and early opening of Quiet Times Square. Many people in the local business district are gearing up. Get in early and make money early.

Therefore, when the sale officially started, the entire sales department and leasing and sales center were overcrowded with people who came to consult, buy or rent shops. The scene was unprecedentedly popular, and the police were once dispatched to maintain order on the scene.

Since it was sold according to the local market price, many people lined up to buy the shop, paid a deposit, and then transferred it to others at a high price, making a lot of difference.

Under the hype of these scalpers, the prices of these shops have directly increased a lot.

The same goes for apartments in apartment buildings. Since the purchase of apartments is not affected by the purchase restriction policy, many people buy several or even dozens of apartments at one time for investment and rental, waiting for the value to increase.

There are still many smart people. Many people believe that housing prices will continue to rise, so they choose to speculate in real estate.

However, many big cities have introduced purchase restriction policies. It has become very difficult to buy ordinary houses and many units.

At this time, many people turned their attention to apartment buildings. Some people bought dozens of apartment buildings and rented them out while waiting for appreciation.

Of course Yi Anguo also knew that house prices would definitely appreciate, but he had to sell.

But it doesn’t matter. Earn the money you should earn first. Only by continuous flow of funds can you maximize the value-added benefits, so you still have to buy when it’s time to buy.

Moreover, commercial real estate also costs a lot of money. If it is only developed but not sold, no matter how rich it is now, it will not be able to afford it. Sooner or later, the capital chain will break.

Only like now, while strengthening land reserves, constantly acquiring land at low prices across the country, while constantly developing new properties, and collecting funds after sales, can the company continue to grow and develop.

Think about Hengda Group, including many domestic real estate development companies, using this method to continuously expand the company.

As long as housing prices keep rising, there will basically be no problems.

One of the biggest drawbacks of this model is that when house prices suddenly drop sharply, it will be the end of this kind of real estate development company.

For example, two years ago in 2008, many real estate development companies went bankrupt. The main reason was that housing prices plummeted, causing the capital chain to break. In addition, banks had no money. They tightened money and not only stopped lending, but also Many companies cannot survive due to the collection of previously issued loans. In the end, it can only go bankrupt and close down.

The situation in 2008 was actually relatively good, because when they acquired the land for real estate development, they basically acquired the land in 2006 and 2005. The land price at that time was not too high, so in 2008 At that time, even though housing prices were cut by half, or even two-thirds, from 2007, many companies still gritted their teeth and came through.

After all, it didn't last long. Housing prices began to rise continuously in 2009. By the end of the year, they not only recovered to the 2007 prices, but even exceeded the 2007 housing prices.

However, since the beginning of 2009, housing prices began to correct and rise, until 2021, reaching a peak in housing prices, and then began to fall. Although it did not cut in half like in 2008, it lasted for a long time, and at that time House prices have increased at least 2008 to 10 times compared to 20.

Therefore, many large real estate development companies have begun to be unable to bear the burden. The projects they spread out are too big, the capital chain is broken, and eventually big problems occur.

First of all, Hengda was in trouble, with total liabilities as high as 2.4 trillion yuan. Xu Tiehe didn't want to take care of it at all and wanted to run away. He even went to the United States to file for bankruptcy and was eventually arrested and imprisoned.

Immediately afterwards, Guoqiang Real Estate also exploded. It could not repay the foreign debt it owed, so it simply chose to settle down.

In addition, there are several large-scale real estate development companies that have exploded. They have one thing in common, that is, they develop blindly and increase the leverage of funds. If housing prices continue to rise, they will definitely be fine.

But as a result, house prices have fallen, and they have been falling for a long time. There is no hope of rising again, and in the end they can only wait for death.

Since Yi Anguo has known about it in advance, he will naturally not follow these old paths. He will definitely stop buying land at the appropriate time, develop the land in advance, sell the properties in advance, and liquidate directly instead of If a large amount of real estate is ruined in your own hands, you won't be able to sell it even if you want to.